Month: February 2024

The chill of uncertainty continues to tame expectations in the ad tech sector as it finds itself at an impasse, ...

Technology

Danone ‘successfully hacked the Super Bowl’ with Oikos so it’s expanding the strategy to its other brands

For the last five years, Greek yogurt brand Oikos has advertised around the Super Bowl, as opposed to during it. ...

Technology

IAB inks deal with SafeGuard Privacy to help traverse the fragmented regulatory landscape

By Ronan Shields • February 2, 2024 • 3 min read • Ivy Liu Earlier this week, the IAB hosted its annual ...

Technology

Privacy Sandbox focus shifts to need for end-to-end, fuller-scale testing

With Google officially starting to deprecate third-party cookies in its Chrome browser last month, advertisers, publishers and ad tech firms ...

Technology

OK but really, are third-party cookies going to be gone from Google’s Chrome by the end of 2024?

As Google phases out third-party cookies in Chrome, the idea of them disappearing by the end of the year has ...

Technology

Apple’s $3,500 Vision Pro released in the US, the first one is already smashed

Today, Apple released the Vision Pro to consumers in the US. After a week of reviews from journalists and influencers, ...

Technology

Dell said to be preparing broad Return To Office order this Monday

Exclusive On Monday Dell is expected to send a "Return To Office" notification to all employees, a source familiar with ...

Technology

Untangling Meta’s plan for its homegrown AI chips, set to actually roll out this year

After years of development, Meta may finally roll out its homegrown AI accelerators in a meaningful way this year. The ...

Sports

Jaiswal wants to ‘double it up and keep going’

NewsThe India opener made his career-best score - 179 not out - on the first day of the second Test ...

Sports

Australia, South Africa, India march into semi-finals