* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, July 12, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    How you can see new movies early – Yahoo

    Unlock the Secret to Watching New Movies Before Everyone Else!

    Immersive sports and entertainment venue Cosm set to build its 5th location in Cleveland – WKYC

    Cosm Reveals Exciting Vision for Its 5th Immersive Sports and Entertainment Venue in Cleveland

    Monumental Sports & Entertainment’s Samantha Brady on the Power of the RSN’s Direct-to-Consumer Streaming Service Monumental+ – Sports Video Group

    Samantha Brady Reveals How Monumental+ is Transforming Sports Streaming with Direct-to-Consumer Access

    Moses Singer Welcomes Entertainment and Intellectual Property Partner Frederick Bimbler – Yahoo Finance

    Moses Singer Expands Team with New Entertainment and Intellectual Property Partner Frederick Bimbler

    Longhua District and Max-Matching Entertainments, supported by RWS Global forge strategic partnership to develop international IP-themed entertainment complex – Amusement Today

    Longhua District and Max-Matching Entertainments, supported by RWS Global forge strategic partnership to develop international IP-themed entertainment complex – Amusement Today

    Government whip to withdraw Entertainment Complex Bill on July 9 – Nation Thailand

    Government whip to withdraw Entertainment Complex Bill on July 9 – Nation Thailand

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Stallion Uranium Provides Update on Technology Data Acquisition Agreement – GlobeNewswire

    Stallion Uranium Announces Exciting Progress in Technology Data Acquisition Agreement

    2025 WE Local Prague Recap: Inspiring Women in Engineering and Technology – Society of Women Engineers

    2025 WE Local Prague Recap: Inspiring Women in Engineering and Technology – Society of Women Engineers

    SMPTE Opens Early Bird Registration for Media Technology Summit – TVTechnology

    SMPTE Launches Early Bird Registration for Exciting Media Technology Summit

    Google Fiber puts Nokia network slicing technology to the test – Fierce Network

    Google Fiber Puts Nokia’s Network Slicing Technology to the Ultimate Test

    Kaseya Extends Community Investment with Addition of Technology Marketing Toolkit – Kaseya

    Kaseya Extends Community Investment with Addition of Technology Marketing Toolkit – Kaseya

    AI and the Trust Revolution: How Technology Is Transforming Human Connections – Foreign Affairs

    AI and the Trust Revolution: How Technology Is Transforming Human Connections – Foreign Affairs

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    How you can see new movies early – Yahoo

    Unlock the Secret to Watching New Movies Before Everyone Else!

    Immersive sports and entertainment venue Cosm set to build its 5th location in Cleveland – WKYC

    Cosm Reveals Exciting Vision for Its 5th Immersive Sports and Entertainment Venue in Cleveland

    Monumental Sports & Entertainment’s Samantha Brady on the Power of the RSN’s Direct-to-Consumer Streaming Service Monumental+ – Sports Video Group

    Samantha Brady Reveals How Monumental+ is Transforming Sports Streaming with Direct-to-Consumer Access

    Moses Singer Welcomes Entertainment and Intellectual Property Partner Frederick Bimbler – Yahoo Finance

    Moses Singer Expands Team with New Entertainment and Intellectual Property Partner Frederick Bimbler

    Longhua District and Max-Matching Entertainments, supported by RWS Global forge strategic partnership to develop international IP-themed entertainment complex – Amusement Today

    Longhua District and Max-Matching Entertainments, supported by RWS Global forge strategic partnership to develop international IP-themed entertainment complex – Amusement Today

    Government whip to withdraw Entertainment Complex Bill on July 9 – Nation Thailand

    Government whip to withdraw Entertainment Complex Bill on July 9 – Nation Thailand

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Stallion Uranium Provides Update on Technology Data Acquisition Agreement – GlobeNewswire

    Stallion Uranium Announces Exciting Progress in Technology Data Acquisition Agreement

    2025 WE Local Prague Recap: Inspiring Women in Engineering and Technology – Society of Women Engineers

    2025 WE Local Prague Recap: Inspiring Women in Engineering and Technology – Society of Women Engineers

    SMPTE Opens Early Bird Registration for Media Technology Summit – TVTechnology

    SMPTE Launches Early Bird Registration for Exciting Media Technology Summit

    Google Fiber puts Nokia network slicing technology to the test – Fierce Network

    Google Fiber Puts Nokia’s Network Slicing Technology to the Ultimate Test

    Kaseya Extends Community Investment with Addition of Technology Marketing Toolkit – Kaseya

    Kaseya Extends Community Investment with Addition of Technology Marketing Toolkit – Kaseya

    AI and the Trust Revolution: How Technology Is Transforming Human Connections – Foreign Affairs

    AI and the Trust Revolution: How Technology Is Transforming Human Connections – Foreign Affairs

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home General

Why longtime festival sponsors Acura and Adobe are expanding their Sundance presence this year

January 19, 2024
in General
Why longtime festival sponsors Acura and Adobe are expanding their Sundance presence this year
Share on FacebookShare on Twitter

By Kristina Monllos  •  January 18, 2024  •  4 min read  •

tv production

Ivy Liu

As the Sundance Film Festival kicks off its 40th year today, longtime sponsors like Acura and Adobe are expanding their experiential marketing efforts to appeal to those on the ground in Park City, Utah. Marketers, filmmakers, industry executives, actors, agents and film lovers, among other attendees of the festival, which will run from January 18th to the 28th, will encounter more programming and expanded spaces from the festival sponsors.

“We have been a long-standing partner of Sundance over the last decade and every year we’ve increased the partnership, the approach and the visibility,” said Stacy Martinet, vp of marketing strategy and communications, Adobe adding that this year the company will have a dedicated presence on Main Street for the first time. “We are in a renaissance for film in terms of how it’s made, who’s making it, where it’s distributed – Adobe and our products have a huge role to play on that.” 

Setting up a venue on Main Street – the central drag where most brand sponsors host their events throughout the festival – to host panels and more is just one of the ways Adobe is doing more with its festival sponsorship. The company is also using the sponsorship as a kickoff of sorts for its new $6 million film and TV fund dedicated to supporting underrepresented and emerging creators. 

It makes sense to do more at Sundance now for Adobe, “if you look at what Sundance has achieved over the last decade and how they are continuing to shape the film industry writ large – and especially the platform that they’re giving underrepresented creators,” explained Martinet. “The investment in identifying new types of creators and giving a platform to diverse voices has also been something we’ve been committed to. Sundance and Adobe are continuing to evolve together in that space.” 

As for Acura, the carmaker has expanded and redesigned its space to be more interactive, explained Meliza Humphrey, senior manager of Acura Marketing, adding that the brand sees Sundance as a launchpad for its new campaign that it will “bring to life” in the space. Partnering with Sundance is about brand perception for Acura. “We’re very specific about who we align with,” said Humphery. “We’re an independent-spirited brand, we’re a challenger brand and we like to align with organizations like that.” 

Aside from Adobe and Acura, brands like Chase Sapphire, Audible, United Airlines, Hyatt, Cotopaxi and Canon, among others, will have partner venues located on Main Street in Park City. The number of brands present at the festival will be similar to that of last year, which had 122 total and 18 partner venues. Those brands will be vying for the attention of attendees with not only the usual festival fare (panels, food and beverage, lounges) but permanent bracelets and polaroids (Chase), a listening lodge, (Audible) Tater Tot food truck to celebrate the 20th anniversary of Napoleon Dynamite (Hulu), gear demos (Canon), live art demonstrations (Hyatt) and more. 

“Everyone’s looking forward to going back to normal to some extent,” said Mary Sadeghy, head of partnerships and co-director of advancement, Sundance Institute. “[Marketers are] really tapping into being back in-person, engaging audiences and artists in a whole new way around these brand activations.” 

While Sundance was back in-person last year after two virtual festivals given the pandemic, there’s a sense that things will be even closer to festivals prior to the pandemic. At the same time, marketers are recognizing the importance of connecting with creators more than ever now – last year was the year of brand IP, after all – making it a more important event for some. 

“The number of marketers who are showing up to explore the branded content is really continuing to both grow in number but also in the caliber of the executives that are attending,” said David Anderson, agency partner and co-head of talent agency UTA’s entertainment and culture marketing division; the agency will have its own presence and activities at a venue on Main Street as well this year. “We’re seeing more CMO level, more kind of evp, svp [level marketers] who are showing up.” 

https://digiday.com/?p=532085

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : DigiDay – https://digiday.com/marketing/why-longtime-festival-sponsors-acura-and-adobe-are-expanding-their-sundance-presence-this-year/?utm_campaign=digidaydis&utm_medium=rss&utm_source=general-rss

Previous Post

Media Briefing: Here are the Privacy Sandbox proposals publishers are prioritizing in early tests

Next Post

Jim Cramer names four tailwinds helping stocks rip higher

Pope prays for conversion of those who don’t ‘recognize the urgency’ of caring for creation – OSV News

Pope prays for conversion of those who don’t ‘recognize the urgency’ of caring for creation – OSV News

July 12, 2025
New, non-profit in Baldwin County aims at helping fund forensic science related investigations – fox10tv.com

New, non-profit in Baldwin County aims at helping fund forensic science related investigations – fox10tv.com

July 12, 2025
Major Gifts Transform Marine Science at William & Mary and VIMS – Virginia Living

Transformative Major Gifts Propel Marine Science Breakthroughs at William & Mary and VIMS

July 12, 2025
CatanaGroup Launches SEATY: A New Floating Lifestyle Concept – Cruising World Magazine

CatanaGroup Unveils SEATY: Dive Into the Ultimate Floating Lifestyle Experience

July 12, 2025
Readers, we need your help picking the best high school football team – Tulsa World

Vote Now for the Ultimate High School Football Champion!

July 12, 2025
An economy in India lifted by women – The Christian Science Monitor

An economy in India lifted by women – The Christian Science Monitor

July 12, 2025
How you can see new movies early – Yahoo

Unlock the Secret to Watching New Movies Before Everyone Else!

July 12, 2025
Why it’s a rough time to be a health insurer – Axios

Why it’s a rough time to be a health insurer – Axios

July 12, 2025
State Department is firing more than 1,300 staff on Friday – CNN

Over 1,300 State Department Employees Face Layoffs This Friday

July 12, 2025
Southland Conference and Spiideo Partner to Bring Cloud-Based Replay and Video Technology to Seven Sports – Sports Video Group

Southland Conference Partners with Spiideo to Transform Replay and Video Technology Across Seven Sports

July 11, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (717)
  • Economy (740)
  • Entertainment (21,627)
  • General (15,847)
  • Health (9,777)
  • Lifestyle (747)
  • News (22,149)
  • People (742)
  • Politics (750)
  • Science (15,958)
  • Sports (21,238)
  • Technology (15,724)
  • World (723)

Recent News

Pope prays for conversion of those who don’t ‘recognize the urgency’ of caring for creation – OSV News

Pope prays for conversion of those who don’t ‘recognize the urgency’ of caring for creation – OSV News

July 12, 2025
New, non-profit in Baldwin County aims at helping fund forensic science related investigations – fox10tv.com

New, non-profit in Baldwin County aims at helping fund forensic science related investigations – fox10tv.com

July 12, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version