By Digiday Awards • May 14, 2024 •
This year’s Digiday Media Awards winners celebrate new technologies and the power of partnerships throughout their digital media campaigns. Themes across 2024’s winners include leaning into a surge in short-form video content as consumption for the format increases, implementing more interactive storytelling and tech like VR and AR, as well as harnessing collaborations for impactful and innovative campaigns.
Salesforce and Fortune Brand Studio secured the award for both B2B and B2C Best Branded Content Program categories with their groundbreaking series “The Ecopreneurs.” The 11-part documentary-style series has stunning cinematography and profiles global entrepreneurs driving climate action. The campaign surpassed benchmarks, becoming Salesforce+’s flagship show, leading in viewership and engagement metrics. Notably, it generated significant brand uplift, with double-digit increases in awareness, familiarity, affinity, purchase intent and recommendation intent. “The Ecopreneurs” also drove tangible impacts for featured organizations, including increased awareness, followers, volunteers and monetary investments. This multifaceted success underscores the power of storytelling to drive meaningful change and engagement.
Another company to secure two wins this year is TIME for Content Studio of the Year and Media Brand of the Year, signifying a year of remarkable achievement and innovation. Red Border by TIME’s unparalleled success in driving digital revenue, fostering partnerships and crafting compelling branded content epitomizes excellence. Through initiatives like TIME100 partnerships, the content studio demonstrated a multifaceted approach to engaging audiences and driving brand success, such as driving over 72% of TIME’s digital revenue with a 15% year-over-year increase.
Concurrently, TIME’s broader brand strategy, marked by revenue growth, audience expansion and editorial innovation, solidifies its status as a premier media entity. Removing the digital paywall and expanding global events underscored TIME’s commitment to reaching diverse audiences, with notable achievements including successful podcasts and record-breaking sales of its issue featuring Taylor Swift. These wins underscore TIME’s enduring legacy and unwavering commitment to relevance and impact in an ever-evolving media landscape, setting a high standard for the industry.
Fortune Media clinched the Best Editorial Package award with “Inside Elon’s Universe,” a groundbreaking investigative digital edition exploring the enigmatic world of Elon Musk. The piece dove into six companies shaping Musk’s empire to provide exclusive insights, including revelations on the Boring Co.’s challenges, Solar City’s struggles within Tesla and Musk’s AI ambitions. The investigation captivated audiences with over 100,000 unique pageviews on Fortune.com and 50,000 on Apple News+, driving over 1 million pageviews overall. Through meticulous reporting, Fortune shed light on Musk’s unconventional business methods, offering readers an unprecedented glimpse into the mind of the world’s richest man.
Explore all the 2024 Digiday Media Awards winners below:
Best Ad Tech Platform
AdTheorent
Best Brand Partnership – B2C
Maren Morris x Visible – Dancing with Myself
Best Branded Content Program – B2B
Salesforce & Fortune Brand Studio present THE ECOPRENEURS
Best Branded Content Program – B2C
Salesforce & Fortune Brand Studio present THE ECOPRENEURS
Best Commerce Strategy
theSkimm’s Industry-Leading Commerce Business
Best Contextual Targeting Offering
Seedtag
Best Custom Advertising
The Hershey Company & Chalice – Sweet Success
Best Design – NEW
The Outlaw Ocean Project – China: The Superpower of Seafood
Best Digital Product Innovation
WellSaid Labs Collaborated on First AI Voice Radio Editorial
Best Editorial Package
Fortune Media – “Inside Elon’s Universe”
Best Event
The Wall Street Journal’s Future of Everything Festival 2023
Best First-Party Data Strategy
AccuWeather x Lowe’s Feels Like Spring
Best Newsletter
AI-powered “Best of” Newsletters at Germany’s WELT
Best Podcast
IllumiNative – American Genocide Podcast
Best Story
The Brazilian Report – Hacking the chief electoral justice
Best Subscription or Membership Product
Pvolve x Jennifer Aniston – A Strength that Sets You Free
Best Use of AI-Generated Content -NEW
Astrology.com.com’s Spiritual AI
Best Use of Audience Insights
Premion: CTV Outcomes with Unmatched Audience Insights
Best Use of Emerging Tech
Altitude, Gamefam, Havas & Livewire – Promoting Talk to Me on Fortnite
Best Use of Livestreaming – NEW
Tastemade on Amazon Live
Best Use of Social
DailyMail.com – The Largest News Publisher on TikTok
Best Use of TikTok – NEW
OLAPLEX OLADUPÉ Campaign
Best Use of Video
Sela x Newcastle United – We’re Back
Best Video Platform
EX.CO Online Video Platform (OVP) for 1XL
Best Website – NEW
HBR.org
Content Studio of the Year
Red Border by TIME
Editorial Team of the Year
Punchbowl News – The Source for Power, People and Politics
Media Brand of the Year
TIME
Media Company of the Year
The Volume
Most Committed to Sustainability – NEW
Vodafone Sustainable Media
Most Engaged Community
Bob Does Sports (Doing Things)
First Media Brands – Blossom, So Yummy, Blusher & Babyfirst
The Krazy Coupon Lady
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