Soft, stylish and comforting — H&M HOME welcomes fall with its newest collection and the luxury of simplicity.
WEBWIRE – Thursday, July 18, 2024
This season’s key objects emphasize elegant ease with muted, calm hues, a variety in fabrics and pieces including vases, cushions, bedding to tableware. Cosy elegance is at the centre, where soft greys meet irregular shapes, textures, materials and geometric patterns across all living spaces.
The new H&M HOME fall collection launches in stores and online at hm.com/home on 22nd August 2024.
H&M HOME presents a fall collection entrenched in a clean, soft look that celebrates the essence of stylish, warm comfort. The carefully curated pieces in the collection embody a balance of abstract shapes, cosy neutrals, and the richness of greys, whites and brown.
With a focus on modern simplicity and architectural elegance, each item is designed to enhance the sophisticated ambience of your own modern home.
Vases are a crucial addition to any room, and available in an array of shapes, textures and materials. From the drop-shaped glass piece, in a fading black hue, to the thicker white ceramic vase with geometric edges – or why not a statement piece like the tall black vase with irregular shapes. Dress your livingroom floor with a classic rug in taupe or cream, add a comfy blanket to your sofa and new cushion covers in a variety of fabrics and colours – a key graphic print in white, grey, taupe and black, alongside block colours in velvety brown, taupe, nougat and grey or satin in white with a thick, black edge trim. Top it off with a mix of ceramic candle sticks in shiny black or marble, a kidney shaped marble tray and book-end to add visual interest to your coffee table and shelving.
The fall bedroom enjoys an equally calm ambiance with neutral toned bedding and prints. Soft whites, beige, and greys create a serene backdrop, enhanced by small decorative prints. Choose from comfortable greige muslin bedding, or classic, cloudy white to a small beige floral print with a white base. Style with a ruffled decorative cushion for a whimsical touch, a bedspread in brown as well as a furry blanket in white.
Dinner time calls for an elevated experience with our octagon-shaped tableware, including dining plates and serving platters. Paired with footed glasses and tumblers, your table settings will exude contemporary charm. Grey textile placemats with black irregular edges and matching napkins, add a refined touch, while the beige white jacquard print tablecloth sets the stage for memorable meals with family and friends.
Finally the fall bathroom calls for thinly striped beige/white or classic black/white towels, available in three sizes, a fluffy square bathmat and round, jute storage baskets and marble accessories like a necklace stand, soap dispenser and toothbrush mug. For a glam station corner, the stacked tray, make-up box and make-up try in white add to the final refresh.
Key pieces Fall 2024
Vases are key this season. From white ceramic vases with geometric edges, who make a bold statement to drop-shaped glass vases to a black vase with irregular edges. All available in two sizes.Candle holders are essential to bring the warmth in-doors. Choose between black ceramic or marble ones. Elevate your tableware with octagon-shaped plates and serving platters, matching soft grey textile placemats and cloth napkins, with a black edge. Neutrals dominate in the bedroom and bathroom, from grey, beige and white to muted prints and classic stripes.
Available in stores and online at hm.com/home from 22nd August 2024.
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