by
William D’Angelo
, posted 15 hours ago / 1,796 Views
Xbox’s EMEA marketing lead Michael Flatt in an interview with Marketing Week revealed his team has a fairly small budget and aren’t able to spend as much as PlayStation does in the EMEA market.
“From a funding point of view, we need to work really hard against our competition,” said Flatt.
“Regrettably they [PlayStation] outspend us,” he added. “They’re blessed with marketing funds that we’re just not able to enjoy. But that’s totally fine. We adopt what I would call a more fiscally responsible approach to media investments.”
Flatt says his team is “not blessed with huge media budgets” and they “have to be quite scrappy and quite tenacious to fight for funds that would probably go somewhere else.”
A life-long and avid gamer, William D’Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.
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