Is 2024 the year of Fan Bingbing’s global comeback?
Hot on the heels of her appointment as Melaka tourism ambassador in Malaysia in June, Chinese actress Fan Bingbing celebrated the global launch of her beauty brand Fan Beauty Diary on Tiktok.
Could this be the year that once-controversial actress makes her global comeback?
Fan Beauty Diary first launched in 2018 with stores on Tmall, JD.com, and Xiaohongshu with a focus on skincare and face masks. This year, Fan Beauty Diary topped Xiaohongshu’s brand list during the 618 Shopping Festival, and its official Taobao flagship store was included in the list of “Top Chinese Beauty Brands of 618.” According to reports, in 2023, Fan Beauty Diary’s GMV surpassed 1.1 billion RMB ($154 million). Read more Jing Daily
Gucci, Tiffany, Miu Miu, Prada unveil Qixi Festival campaigns
As Qixi Festival, China’s equivalent of Valentine’s Day, approaches, luxury brands are unveiling their latest campaigns and collections to capture the hearts and wallets of Chinese consumers.
This year’s offerings showcase a blend of Western luxury aesthetics and Chinese cultural elements.
From Gucci’s romantic portrayal of Zhang Linghe and He Cong to Bottega Veneta’s star-studded campaign featuring Zhou Yutong, Mika, and Du Juan, these Qixi campaigns demonstrate the luxury industry’s deep understanding of the Chinese market. Read more Jing Daily
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