The Out-of-Touch Adults' Guide to Kid Culture: South Korean Pistol Champion Kim Yeji

Credit: Screenshot / X

Young people don’t usually vote in huge numbers, and I get it: Voting is boring, and it only encourages politicians anyway. But the entrance of Kamala Harris into the presidential race seems to be invigorating the political interests of young people. It’s anyone’s guess whether that will lead to engaged new voters in November, but it’s resulting in a lot of memes now, and that’s the next best thing, right?

And once you’ve digested that, you can focus on what really matters: A badass Olympic sharpshooter with real Main Character Energy.

The Kamala Harris meme explainer

Since Kamala Harris became the Democratic Party nominee for president a little over a week ago, the internet has been meme-ing her up, and hard. While it’s difficult to cut through the hype to really understand how younger people feel about politics, it seems clear that they like Harris better than Biden, and they like her way better than Trump. At the very least, they find her to be better fodder for internet jokes.

Here are some of the most prominent Harris memes that have caught on, and what they mean.

Brat: Some online folks have been are referring to Harris as “brat” (complementary). The honorific was bestowed upon Harris by pop singer Charli XCX in a tweet posted shortly after Harris announced her campaign, which reads: “kamala IS brat.” This references the singer’s album of the same name, which had already become something of a meme itself, thanks in part to its distinctive lime green cover art. According to XCX, to be “brat” is to be “that girl who is a little messy and likes to party and maybe says some dumb things sometimes, who feels herself, but then also maybe has a breakdown, but kind of parties through it.” So that’s how young folks see the future president maybe? I’ll take it.

Coconut: Along with “brat,” people are are mentioning coconuts in the same breath as Harris, or saying they’re “coconut-pilled.” This is a reference to a speech Harris gave in 2023 in which she quoted her mother saying, “You think you just fell out of a coconut tree? You exist in the context of all in which you live and what came before you.” As for why it catching on, it’s a clear idea in a concise little package, a little silly and novel enough to be memorable. Or maybe the kids are making fun of her a little bit? Even Lifehacker’s Gen Z expert Meredith Dietz thinks it’s hard to tell.

Weird: The Democratic Party has seemingly reached an agreement to refer to Donald Trump and and his running mate JD Vance as “weird,” and as often as possible. Many people have called Trump weird throughout his life, but it’s sticking this time, thanks to a cable news appearance by Minnesota Governor Tim Walz in which he painted the GOP with the “they’re weird” brush. This message was soon amplified by a Harris campaign statement describing Trump as “old and quite weird?” [Sic.]

In a broader context, “weird” dovetails perfectly with the song of the summer (and probably the decade), “Not Like Us” by Kendrick Lamar, in which Lamar ejects Drake from hip-hop by defining him as “not like us.” The same energy is being applied to Trumpworld by the meme-makers (and the Democrats cashing in on the trend.)

What is budots music?

Add “budots” to the list of musical sub-genres you will probably not like. Budots is a genre of electronic dance music that originated on the streets of the Philippines and is taking over TikTok. It’s characterized by simple, repetitive eletro-beats and lots of sound effects—strictly music for the feet, not the head.

The breakout piece of budots music is DJ Johnrey Masbate’s “Emergency Budots,” a remix of “Dr. Beat” by the Miami Sound Machine. It’s has been used in over 400,000 TikTok videos and counting. But the genre has been around longer than that song. It was developed by DJ Love, an internet cafe owner in the Philippines who started releasing Budots videos 11 years ago (although “budots” originally referred to the silly, joyous, overly exaggerated moves of the dance that accompanies the music).

What does EYP mean?

NSFW warning! If someone has been posting “lemme EYP” at you lately, they are asking to eat your pussy. The phrase is blowing up on various online comment sections lately, but like budots music, it’s been around a few years, bubbling under the surface, waiting for the right moment to catch on.

Ilona Maher: The 2024 Olympics’ viral star

Most Americans don’t think much about women’s rugby, but younger people are becoming very aware of Ilona Maher. The 27-year-old Olympian is an absolute beast on the rugby pitch, and her TikTok and Instagram have become wildly popular for their mix of body positivity, rugby positivity, and content anyone can relate to—like this video of Maher saying the most awkward thing possible when meeting an Olympic tennis player, and her pure excitement over a photo op with Snoop Dogg.

Viral Video of the Week: “Kim Yeji breaks the world record for 25m Women’s Pistol”

Another breakout viral star of the Olympics this week is South Korean pistol champion Kim Yeji. While she’s competing in various air pistol events this year, her virality comes from the ISSF World Cup held a few months ago, when Kim broke the world record for 25m Pistol. She did it with such style that the video of the moment must be seen to be believed—it’s been viewed over 20 million times in the last day alone. Del Walker, one of many people who posted the video on Twitter, summed up the vibe like this: “The most ‘Main Character Energy’ I’ve ever seen in my life.”

How it’s possible to break a world record while winning a gold medal at an international event and stay that cool is a mystery, but the all black clothes and cyberpunk-looking magnifying glasses don’t hurt. (To add to her legend, Kim just won a silver medal at the women’s 10m air pistol event.)

Stephen Johnson

Staff Writer

Stephen Johnson is a Staff Writer for Lifehacker where he covers pop culture, including two weekly columns “The Out of Touch Adults’ Guide to Kid Culture” and “What People are Getting Wrong this Week.” He graduated from Emerson College with a BFA in Writing, Literature, and Publishing.

Previously, Stephen was Managing Editor at NBC/Universal’s G4TV. While at G4, he won a Telly Award for writing and was nominated for a Webby award. Stephen has also written for Blumhouse, FearNET, Performing Songwriter magazine, NewEgg, AVN, GameFly, Art Connoisseur International magazine, Fender Musical Instruments, Hustler Magazine, and other outlets. His work has aired on Comedy Central and screened at the Sundance International Film Festival, Palm Springs International Film Festival, and Chicago Horror Film Festival. He lives in Los Angeles, CA.

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