* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Wednesday, June 11, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    The Analyst Verdict: PENN Entertainment In The Eyes Of 7 Experts – Nasdaq

    7 Experts Reveal the Ultimate Verdict on PENN Entertainment

    3 Arts Entertainment Expands Into News With Acquisition of OManagement (Exclusive) – The Hollywood Reporter

    3 Arts Entertainment Expands Into News With Acquisition of OManagement (Exclusive) – The Hollywood Reporter

    Leading Proxy Advisory Firm Glass Lewis Recommends Shareholders Vote “FOR” Both of PENN Entertainment’s Director Nominees on the WHITE Proxy Card – Business Wire

    Glass Lewis Urges Shareholders to Support All PENN Entertainment Director Nominees on the WHITE Proxy Card

    Cisco Partners with Monumental Sports & Entertainment to Power New D.C. Arena – Cisco Newsroom

    Cisco Teams Up with Monumental Sports & Entertainment to Revolutionize the New D.C. Arena Experience

    Middle Eastern Entertainment Headlines at 5:49 a.m. GMT – Yahoo

    Exciting Updates from the Middle Eastern Entertainment Scene!

    Ceramic Dalmatian Entertainment is WLAF’s Business of the Week – WLAF

    Spotlight on Success: Ceramic Dalmatian Entertainment Shines as This Week’s Featured Business!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Russian Scientists Develop Sub-Ångström Technology for Next-Gen Quantum Processors – The Quantum Insider

    Russian Scientists Pioneer Sub-Ångström Technology to Revolutionize Next-Gen Quantum Processors

    Study uncovers SiPore Technology’s capacity to regulate blood glucose levels – Nutraceutical Business Review

    Study uncovers SiPore Technology’s capacity to regulate blood glucose levels – Nutraceutical Business Review

    SunHydrogen Unveils Large Hydrogen Reactor in Houston – Fuel Cells Works

    SunHydrogen Launches Groundbreaking Large-Scale Hydrogen Reactor in Houston

    Technology, Labor Rights, and Political Power in Kenya and Across Africa – Tech Policy Press

    How Technology is Shaping Labor Rights and Political Power Across Africa

    Reeves to Announce £86 Billion for Science and Technology in Spending Review – Bloomberg

    Reeves Set to Unveil Groundbreaking £86 Billion Investment in Science and Technology!

    Innovation at Scale: How P&G Transforms Business Through Technology – Procter & Gamble

    Revolutionizing Business: P&G’s Bold Journey into Technological Innovation

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    The Analyst Verdict: PENN Entertainment In The Eyes Of 7 Experts – Nasdaq

    7 Experts Reveal the Ultimate Verdict on PENN Entertainment

    3 Arts Entertainment Expands Into News With Acquisition of OManagement (Exclusive) – The Hollywood Reporter

    3 Arts Entertainment Expands Into News With Acquisition of OManagement (Exclusive) – The Hollywood Reporter

    Leading Proxy Advisory Firm Glass Lewis Recommends Shareholders Vote “FOR” Both of PENN Entertainment’s Director Nominees on the WHITE Proxy Card – Business Wire

    Glass Lewis Urges Shareholders to Support All PENN Entertainment Director Nominees on the WHITE Proxy Card

    Cisco Partners with Monumental Sports & Entertainment to Power New D.C. Arena – Cisco Newsroom

    Cisco Teams Up with Monumental Sports & Entertainment to Revolutionize the New D.C. Arena Experience

    Middle Eastern Entertainment Headlines at 5:49 a.m. GMT – Yahoo

    Exciting Updates from the Middle Eastern Entertainment Scene!

    Ceramic Dalmatian Entertainment is WLAF’s Business of the Week – WLAF

    Spotlight on Success: Ceramic Dalmatian Entertainment Shines as This Week’s Featured Business!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Russian Scientists Develop Sub-Ångström Technology for Next-Gen Quantum Processors – The Quantum Insider

    Russian Scientists Pioneer Sub-Ångström Technology to Revolutionize Next-Gen Quantum Processors

    Study uncovers SiPore Technology’s capacity to regulate blood glucose levels – Nutraceutical Business Review

    Study uncovers SiPore Technology’s capacity to regulate blood glucose levels – Nutraceutical Business Review

    SunHydrogen Unveils Large Hydrogen Reactor in Houston – Fuel Cells Works

    SunHydrogen Launches Groundbreaking Large-Scale Hydrogen Reactor in Houston

    Technology, Labor Rights, and Political Power in Kenya and Across Africa – Tech Policy Press

    How Technology is Shaping Labor Rights and Political Power Across Africa

    Reeves to Announce £86 Billion for Science and Technology in Spending Review – Bloomberg

    Reeves Set to Unveil Groundbreaking £86 Billion Investment in Science and Technology!

    Innovation at Scale: How P&G Transforms Business Through Technology – Procter & Gamble

    Revolutionizing Business: P&G’s Bold Journey into Technological Innovation

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Entertainment

Pink burgers, platform Crocs and Malibu dream houses: Barbie’s global collab craze

August 4, 2023
in Entertainment
Pink burgers, platform Crocs and Malibu dream houses: Barbie’s global collab craze
Share on FacebookShare on Twitter

Thanks to the potent marketing force of director Greta Gerwig’s Barbie movie, 2023 has seen the world drenched in pink.

From #barbiecore amassing in 1.61 million views, and counting, on Weibo, to #Barbiefashionparty (芭比时尚派对) boasting 33.7 million views on Xiaohongshu, the internet has caught Barbie-fever. Consequently, almost every industry has seen Mattel Creations’ nostalgic intellectual property (IP) star in a plethora of brand collaborations.

Resale site StockX reported to Jing Daily it had seen more sales of Barbie products in July 2023 than any other month in the company’s history, double sales in July 2022.

Already earning over $775 million as one of the highest-grossing movies of the year, Barbie’s influence means high revenue for brands getting in on the fandom. The fact that the Schiaparelli dress the movie’s protagonist Margot Robbie wore at the Los Angeles premiere generated $2.1 million in Media Impact Value alone says it all.

Even though seemingly every brand has jumped on the pink-on-pink bandwagon, luxury fashion has not seen any major Barbie collections like that of Balmain in 2022, or Jeremy Scott’s celebrated Moschino take in 2015.

But Parisian fashion house Chanel did join forces with the official movie to design bespoke pieces. The five looks by creative director Virginie Viard comprise three suits, a dress for Barbie and a ski outfit for Ken, plus quilted bags and accessories such as the iconic charm necklace.

The movie’s official costume designer Jacqueline Durran has also entered the realm of collaboration, partnering with resale platform ThredUP to curate a #Barbiecore Dream Shop. Comprising almost 300 second-hand pieces including belts, bags, tops, and dresses, Durran’s influential costume design for the movie has been translated into a designer collection.

Luxury fashion aside, here we break down the best of the Barbie collab-overload.

On the high street

Among so many names jumping onboard, from Vans, Kipling and Gap, to Pacsun and Nyx, one breaking through the Barbie collaboration noise online is Zara. The Spanish retailer launched a collection on July 21 (the movie release date) inspired by the fashion seen on screen, including a gingham dress, silk pajamas, and other clothing and accessories items.

Shot by famed British artist and photographer Nadia Lee Cohen, the campaign garnered 201,800 likes on Instagram, and “Zara x Barbie” is currently at 94.3 million views on TikTok.

The success of the collaboration is down to its lack of kitsch merchandise. Instead, the collection is composed of a classic portrayal of Robbie’s outfits from the movie, leveraging the trend in a stylish way.

Another winner on the high-street is Crocs, which debuted a Barbiecore collection on July 11. The Mega Crush Clog, with a 2.9 inch platform and covered in glitter, quickly sold out. It’s now on StockX for $185, despite retailing for $85; the Cozzy Sandal and Classic Clog of the same collaboration are also being re-sold at price premiums.

crocs x barbie

King of collabs, Crocs has managed to combine its status in fashion right now with Barbie’s globally-loved nostalgia to pull off a headline collaboration. Photo: Crocs

In China

Though Zara, Vans, Nike’s Dunk Low sneaker, and Chanel’s themed efforts with the movie all made their way onto social media in China, the clothing and accessories collection from local fashion brand D’izzit is trending in the mainland.

Starring D’zzit brand ambassador Chinese actress Yu Shuxin, the collection combines the forces of the fandom behind Barbiecore and the moviestar, with the official hashtag notching up 11.25 million reads on Weibo at the time of this writing.   

Another hit collaboration in China is the Aussie fast-food chain Grill’d’s hot pink “Dreamburger” meal. The rose-tinted, Barbie-branded burgers have been plastered all over Xiaohongshu by Chinese consumers in Australia; on the platform, #Barbie is at 168.7 million views.

Independent designer Guo Pei’s collaborations in 2022 and 2023 to celebrate the Lunar New Year have also been resurrected in part, with consumers reflecting on the high-end designer dolls.

grilld barbie

Chinese Aussies and diaspora are posting their Grill’d x Barbie content on social media. Photo: Xiaohongshu

In hospitality

Barbie mania is reaching all corners of commerce, from fashion all the way through to luxury hospitality. The W Hotel in Osaka, Japan, is one that’s proven a hit among netizens.

The hotel’s themed café, which runs from July 16 to September 15, offers sweet treats and drinks all replicating Barbie merchandise. There are pink cocktails full of ice cream cones and doughnuts, plus love heart cakes and Barbie-stamped macaroons.

Another hitmaker is Malaysia’s Grand Hyatt Kuala Lumpur, which has introduced “the Ultimate Barbie Staycation,” consisting of a Barbie Room and Barbie Suite, and a pink afternoon tea. The Barbie room overlooking Kuala Lumpur city skyline, along with a surprise gift, movie tickets and a Barbie teatime box, is priced at MYR1,500 ($330) per night.

The Grand Hyatt Kuala Lumpur in Malaysia has been Barbified, equipped with an afternoon tea and themed suites. Photo: The Grand Hyatt Kuala Lumpur

The Grand Hyatt Kuala Lumpur in Malaysia has been Barbified, equipped with an afternoon tea and themed suites. Photo: The Grand Hyatt Kuala Lumpur

Lastly, Airbnb has brought back its Malibu dreamhouse. The oceanfront Barbie mansion was open for two individual one-night stays for two guests who applied on July 17 to stay between July 21 and 22 free of charge.

Consumers can’t get enough of the pink-drenched, visually delicious real-life playhouse: “Airbnb Barbie” has generated 77.6 billion views on TikTok.

Thanks to Barbie nostalgia being at an all-time high, the IP’s pulling power feels unbeatable. Some consumers might be all pinked out, but this is definitely not the end of Barbiecore.

For more analysis on the latest collaborations, sign up for the Collabs and Drops newsletter here.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : JingDaily – https://jingdaily.com/barbies-global-collab-craze/

Tags: burgersentertainmentPlatform
Previous Post

The phygital phenomenon: Luxury’s next ‘it’ products target Web3 communities

Next Post

Is 2023 the year China reckons with celebrity toxic masculinity?

Two major ecological shifts shaped 60 million years of ungulate faunal evolution – Nature

How Two Major Ecological Shifts Reshaped 60 Million Years of Ungulate Evolution

June 11, 2025
Letter: Cutting funding for science research will have far-reaching consequences – InForum

Letter: Cutting funding for science research will have far-reaching consequences – InForum

June 11, 2025
Whitesides says budget proposal shows the administration does not value NASA science – SpaceNews

Whitesides Slams Budget Proposal for Undermining NASA Science

June 11, 2025
Lifestyle publishers rewrite the SEO playbook for AI-driven search – Digiday

Lifestyle publishers rewrite the SEO playbook for AI-driven search – Digiday

June 11, 2025

David Squires on … Infantino’s Club World Cup buildup in the land of Trump – The Guardian

June 11, 2025
America must lead on the gig economy — or others will set the rules – Washington Examiner

America must lead on the gig economy — or others will set the rules – Washington Examiner

June 11, 2025
The Analyst Verdict: PENN Entertainment In The Eyes Of 7 Experts – Nasdaq

7 Experts Reveal the Ultimate Verdict on PENN Entertainment

June 11, 2025
Amarillo breaks ground on psychiatric hospital, part of the state’s $1.5B investment in mental health – The Texas Tribune

Amarillo Unveils State-of-the-Art Psychiatric Hospital in Texas’ $1.5 Billion Mental Health Expansion

June 11, 2025
Smithsonian says it’s committed to being free from ‘partisan influence’ after Trump tries to remove gallery director – CNN

Smithsonian Vows to Stay Independent After Trump Attempts to Oust Gallery Director

June 11, 2025
Russian Scientists Develop Sub-Ångström Technology for Next-Gen Quantum Processors – The Quantum Insider

Russian Scientists Pioneer Sub-Ångström Technology to Revolutionize Next-Gen Quantum Processors

June 11, 2025

Categories

Archives

June 2025
MTWTFSS
 1
2345678
9101112131415
16171819202122
23242526272829
30 
« May    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (681)
  • Economy (695)
  • Entertainment (21,600)
  • General (15,323)
  • Health (9,737)
  • Lifestyle (699)
  • News (22,149)
  • People (696)
  • Politics (702)
  • Science (15,912)
  • Sports (21,196)
  • Technology (15,681)
  • World (680)

Recent News

Two major ecological shifts shaped 60 million years of ungulate faunal evolution – Nature

How Two Major Ecological Shifts Reshaped 60 Million Years of Ungulate Evolution

June 11, 2025
Letter: Cutting funding for science research will have far-reaching consequences – InForum

Letter: Cutting funding for science research will have far-reaching consequences – InForum

June 11, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version