Africa Magic unveils new brand identity on cultural diversity

To mark its 20th anniversary, Africa Magic has unveiled a new brand logo and identity colours for each of the seven Africa Magic channels.

“As part of Africa Magic’s 20th anniversary celebrations, we are unveiling a new Africa Magic logo with unique colours for each of the seven Africa Magic channels available on DStv and GOtv. The new look and feel takes effect from October 1, which marks the 63rd Independence Day celebration of Nigeria,” Busola Tejumola, executive head, content and West Africa Channels, MultiChoice West Africa, said in a statement on Sunday.

Read also: A look at Africa Magic’s two decades of local content creation, entertainment on screen

According to her, changes made to the Africa Magic channels represented the beauty, spirit, peculiarity, and diversity of cultures on the African continent.

“We have had two decades of impactful storytelling and growth with our audience at the heart of this journey. The new logo and colours of Africa Magic channels represent the tenacity, creativity, enthusiasm, warmth, harmony, happiness, inspiration, and hope among the diverse cultures on the African continent,” she said.

Africa Magic, which started with one channel in 2003, has grown to a chain of seven channels: Africa Magic Showcase, Africa Magic Urban, Africa Magic Family, Africa Magic Yoruba, Africa Magic Igbo, Africa Magic Hausa, and Africa Magic Epic within the last two decades.

With over 30,000 original content hours, and an estimated one million viewers daily, Africa Magic has established itself as the reliable home of high-quality family entertainment in Africa.

“As we celebrate this milestone, Africa Magic looks forward to more decades of providing quality entertaining content for our esteemed audiences with a commitment to telling unique and authentic African stories that depict the everyday realities of Africans, for the African and global audiences,” Tejumola said.

As part of Africa Magic’s 20th anniversary celebration, MultiChoice Nigeria has also announced a birthday gift to all subscribers by offers; an open window to the Africa Magic Showcase channel to DStv Compact and GOtv Supa+ subscribers from October 1.

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The company explained in a statement that GOtv Supa+ customers will gain access to a rich variety of content available on Africa Magic Showcase, which was previously available to customers on DStv Compact plus and Premium packages.