Samsung, LG, Amazon, Hisense, Sony, and TCL TVs are all on sale for Prime Day.
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There’s still another full day to look forward to in Amazon’s October Prime Day event, and we’re here to round up the best Prime Day TV deals. Whether you’re looking for a new entry-level display, a big-screen 4K set for movies, or fast 120Hz panels for gaming on the latest consoles, our expert deal hunters are highlighting all of the top discounts from brands like LG, Samsung, Sony, and Hisense. We’ve sorted the best TV deals by size for easier shopping.
Among the many great deals from Amazon are an all-time low, $402 discount on a 65-inch Hisense QLED screen, and a $1,302 discount on an 85-inch Sony X90L QLED TV. We’re also keeping an eye out for soundbars to give your TV audio a big boost, as well as streaming devices, TV cabinets, and home theater accessories. And if you’re looking for even more discounts from Amazon’s Prime Big Deal Days event, check out our live roundup of the best Prime Day deals that covers all product categories.
Without further ado, here are the best Prime Day TV deals of 2023.
Top Prime Day deals on 32- and 43-inch TVs
Insignia 32-inch Class F20 Series
Though we wouldn’t typically recommend a 720p set, if you’re looking for a 32-inch smart TV at an affordable price (perhaps for your bathroom), the F20 is hard to ignore. This sale price is 47% off. Performance is as basic as it gets, but the TV delivers good value at just $80.
Amazon 43-inch 4-Series 4K Fire TV
The Amazon Fire TV 4-series supports 4K UHD resolution and HDR10 plus it’s super budget-friendly. It’s 32% off for Prime Big Deal Days, which is close to the 43% off discount we saw on Black Friday last year.
Insignia 43-inch Class F30 Series 4K TV
This Insignia Fire TV offers 4K quality and Amazon Fire Smart TV functionality in an affordable package. It’s now down to $169.99 at Amazon, a 37% discount.
Samsung 43-inch QN90B Neo QLED TV
This previous generation Samsung QLED offers the TV maker’s top-tier 4K panel quality at a budget price on account of its 43-inch display. This is one of our top picks if peak brightness is your thing, and it’s 32% off right now.
TCL 43-inch Class S4 4K LED Roku TV
This 43-inch Roku TV from TCL is already a fantastic choice for buyers who want 4K quality on a budget, and this 11% sale makes it an even better buy.
Top Prime Day deals on 50- and 55-inch TVs
Samsung 55-inch The Frame TV with Teak Bezel
Samsung’s artsy Frame TV continues to be a popular buy, and now you can snag one for under $1,000 when buying the 55-inch unit with the Teak bezel included. That’s a 26% price cut, exclusive for Prime members.
VIZIO 50-inch MQX Series 4K TV
Vizio’s MQX series comes with all the latest features, including Dolby Vision and HDR10+ color support and a 120 Hz refresh rate for gaming on PS5 and Xbox Series consoles. This $150 discount is the lowest price we’ve seen to date.
Amazon 50-inch Fire TV 4-Series
The budget-minded Amazon Fire TV 4-series comes with 4K UHD resolution, HDR10, and it has Amazon’s Fire TV operating system built in that acts like a Fire TV streaming stick. It’s back down to an all-time low of $290.
Amazon 55-inch Omni Series 4K Fire TV
The Omni Series doesn’t boast the best picture quality but offers handy smart TV features like hands-free Alexa support and video calling (camera sold separately), along with the latest Fire TV software. It’s $160 off right now, a 29% discount.
Samsung Q70C 55-inch QLED TV
Score $200 off this mid-range Samsung QLED TV for Prime Day. It’s regularly priced at around $1,000. Ideal for gamers, it’s equipped with Samsung Game Hub and FreeSync Premium Pro for lag-free gameplay, even during the most intense action sequences.
TCL 55-inch Q7 4K QLED TV
The Q7 is one of the best midrange QLED 4K TVs you can buy. It offers higher contrast and brightness than similarly priced competitors. Right now, the 55-inch model is $200 off, which is the best deal we’ve seen yet and an amazing value for a TV like this.
LG C2 OLED evo (55-inch)
The LG C2 OLED offers AI-powered image enhancements and voice activation (Alexa). It’s also game-ready, with 120hz variable refresh rate that makes it perfect for immersive gaming on Xbox Series X and PlayStation 5. Amazon’s 27% discount matches the set’s all-time low price.
Sony 50-inch X85K Google TV
The Sony X85K is a budget gaming TV that offers native 120Hz refresh rate for proper pairing with PlayStation 5. You can save nearly 20% on the 50-inch model at Amazon right now.
LG 55-inch QNED80
The LG QNED80 is LG’s budget option for 120Hz gaming. For $797 (20% off), you’ll get 120Hz refresh rate, an Alexa-powered WebOS experience with Magic Remote, and AI-powered picture enhancements. This price is just $40 north of the all-time low.
Top Prime Day deals on 65-inch TVs
Sony 65-inch X90L
Sony’s X90L is the newest in its line of mid-range gaming TVs. Save $100 on a 65-inch model that’s perfectly suited for PS5 gaming.
TCL 65-inch S4 Series Fire TV
The TCL S4 series should do well for movie night with its Dolby Vision and Dolby Atmos compatibility and the Alexa-capable Fire OS baked in. At $380 (28% off), the 65-inch model fits well in moderate-sized living rooms.
Samsung S90C 65-inch 4K OLED TV
The S90C is a slightly gimped version of the S95C, Samsung’s flagship OLED TV for 2023. It’s not as bright and has a clunkier design for cable management and mounting, but otherwise delivers a great picture quality with modern features for the most fluid gaming performance. Take 35% off while it lasts.
Samsung 65-inch S95C 4K OLED TV
The S95C is Samsung’s flagship OLED TV for 2023. It delivers a brighter picture than last year’s model, along with a higher refresh rate and a sleeker design. The 65-inch model is $700 off for Prime Day, which is a new record low.
Samsung 65-inch 4K QLED Frame TV (2022)
Samsung’s The Frame QLED TV has a matte display and thin build, making it look like a piece of art in your home. This $1,597 deal is only $100 more than the all-time low for the 65-inch model.
Samsung 65-Inch QN90C Neo QLED 4K TV
This 65-inch Samsung TV offers supreme picture quality and sound, and it comes with Amazon’s Alexa assistant included. It’s over a thousand dollars off right now, which is easily its lowest price ever.
Sony 65-inch A80L OLED TV
The Sony Bravia XR A80L is an excellent premium choice for gaming, complete with HDMI 2.1 and exclusive features to make the most of your PS5. It’s 10% off right now.
Hisense 65-inch U6K QLED 4K TV
Hisense’s U6K is one of the best budget TVs you can buy. The 4K display boasts quantum dots, local dimming, and a Mini LED backlight to deliver better contrast and color performance than most competitors in its price range. At a deal price of just $548, it’s an even better value.
Hisense 65-inch U8K QLED TV
The Hisense U8K uses the latest QLED panel with mini-LED. This Google TV supports up to 144Hz refresh rate, making it a fine gaming choice. It’s lower than ever at $998 with this 29% discount.
TCL QM8 65-inch QLED 4K TV
TCL’s new high-end QLED TV for 2023 uses Mini LEDs for improved contrast and brightness. It’s around $600 off right now, making it a great value for shoppers who want a premium home theater display without totally breaking the bank.
Amazon Fire TV Omni QLED (65-inch)
The newest Omni Fire TVs by Amazon incorporated QLED panels, meaning you’ll get brighter, more vivid colors and better contrast thanks to enhancements like 80-zone local dimming. It also has the latest Dolby Vision IQ and HDR10+ Adaptive visual improvements that’ll adjust your picture based on the ambient light you’re viewing content in. The 65-inch model is $210 off (26% discount), the best since launch.
Top Prime Day deals on 75-, 77-, and 85-inch TVs
Amazon 75-inch Fire TV Omni QLED
Amazon’s best 4K panel stretches out to 75 inches. Omni QLED promises a brighter picture with better colors and contrast. It’s 18% off right now, bringing its price well under $1,000.
Toshiba 75-inch Class C350 Fire TV
Toshiba offers an affordable route to massive living room viewing with this 75-inch C350 TV, which falls to just $500 with the best discount this model has seen yet.
Samsung 75-inch QN90B Neo QLED TV
This previous generation Samsung QLED offers the TV maker’s top-tier 4K panel quality. This is one of our top picks if peak brightness is your thing, and the 75-inch model has hit a new all-time low at $2,498 (22% off).
LG 77-inch G2 OLED 4K TV
LG’s G2 OLED is one of the best TVs you can buy. It uses an Evo panel to produce higher brightness than a typical OLED, and the results are spectacular. This Prime Day deal is an excellent price for an OLED this large.
Sony X90L 85-inch QLED TV
Though it doesn’t offer the stunning contrast of an OLED model, the Sonly X90L is optimized for PS5 gaming with features like Auto HDR Tone Mapping, Auto Genre Picture Mode, and more. It also offers beautiful picture quality, and right now you can take a massive $1,302 off this massive TV.
Top Prime Day deals on speakers and TV accessories
Samsung HW-S61B 5-channel Soundbar
This single-unit soundbar system delivers 5 channels of audio and Dolby Atmos support. For Prime Day, it’s down to a new all-time low price.
Bose Smart Soundbar 600
The Bose Smart Soundbar 600 is a compact audio device that lets you watch movies and TV shows with immersive Dolby Atmos surround sound. It also has Alexa built in. This $399 deal price matches the all-time low we saw briefly in September.
LG S80QR 5.1.3-Channel Soundbar
LG’s S80QR is a beefy soundar system that features upfiring drivers for overhead audio, separate rear satellite speakers, and a subwoofer. For Prime Day, it’s more than 50% off, which brings it to a new record-low price of $447.
Roku Streambar 2020
The Roku Streambar is a compact soundbar and 4K streaming player in one convenient device. It’s currently available for $30 off. This deal doesn’t match the all-time low of $80 we saw last year, but it’s still a solid discount.
Vizio V-Series 2.0-Channel Soundbar
It lacks a separate subwoofer and advanced surround sound features, but buyers on a budget should definitely consider this simple 2-channel soundbar. Though we’ve seen it drop to as low as $50 on rare occasions, it’s still an excellent value at this deal price of $80.
LG S80QR 5.1.3-Channel Soundbar
LG’s S80QR is a beefy soundar system that features upfiring drivers for overhead audio, separate rear satellite speakers, and a subwoofer. For Prime Day, it’s more than 50% off, which brings it to a new record-low price of $447.
LG S75Q 3.1.2-Channel Soundbar
This LG soundbar system has built-in upfiring speakers for Dolby Atmos audio, as well as a subwoofer. This $297 Prime Day deal matches the all-time low.
Amazon Fire TV Stick 4K
The Amazon Fire TV Stick is a budget-friendly option for streaming 4K right to your TV. This product is over 50% off right now, which is a deal we don’t see often.
Amazon Fire TV Stick with Alexa Voice Remote
Now on sale for only $20, the Fire TV Stick offers 1080p streaming and includes a more robust remote for your TV compared to the Lite. It’s a solid option for most, unless you have a 4K TV, in which case you should opt for a 4K Fire TV stick.
Amazon Fire TV Cube (2022)
Amazon’s latest Fire TV Cube offers 4K streaming support, hands-free Alexa, an HDMI input, and video upscaling. It’s down to a new all-time low price for Prime Day.
Walker Edison Malcomb Urban Industrial TV Console
This metal and mesh four-door console has space to display a TV up to 65 inches in your living room. This deal places it at just over $5 the lowest price we’ve seen Amazon ever offer on this piece.
TV buying advice
If you’re after some more in-depth knowledge on TVs that might end up being on sale at some point during the Prime Day sale, take a look at our best TV guide. You’ll also find links to our reviews of select models there, along with links to buy at multiple retailers.
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Brendan Griffiths
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Brendan is the Senior Commerce Director at Insider Inc, having joined the company in early 2023. He oversees a wide range of our eCommerce content covering deals, popular sales events, How to Watch guides, and VPN articles. He also utilizes his extensive experience in SEO and Google algorithm updates to help improve content and rankings for a wide range of our shoppable buying guides, reviews, versus content, and more.
He has over 16 years of online journalism experience and a UK University degree in Journalism and Film & Media. Initially working as a freelance gaming journalist and eCommerce editor, he later joined Future Publishing in 2016 as their first-ever Deals Writer at TechRadar. Over the next six years, he became the Deals Editor at TechRadar, then Managing Editor of Hardware & eCommerce at GamesRadar before moving over to Future’s mobile tech division to become the eCommerce Content Director for Android Central, iMore, and Windows Central.
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Quentyn Kennemer is a career tech journalist and reporter and currently writes as an editorial fellow for Insider Reviews. A devout tech-head whose entire life story surrounds the matter, he also loves escaping to fascinating new worlds through video games. In addition to Insider, Quentyn has written and edited for top publications like Forbes, Consumer Reports, Digital Trends, and more.
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Steven is a Tech Editor for the Insider Reviews team, where he oversees streaming and home entertainment product coverage. He previously served as High-Def Digest’s Gear Editor from 2013 to 2019, and his work has appeared on Ben’s Bargains, Steve’s Digicams, Big Picture Big Sound, and Consequence of Sound.
Over his nine years of experience covering the audiovisual industry, Steven has reviewed numerous TVs, headphones, speakers, monitors, streaming players, and more. He was one of a select number of journalists invited to get a hands-on first look at LG’s first 8K OLED TV in 2019, and is always excited to check out the newest and biggest displays on the market.
Based on his extensive experience in the home theater industry, Steven served as one of the expert judges for the 2018 TV Shootout, the premier annual display competition that crowns the best TVs of the year. Steven also has a background in film criticism, having reviewed over 400 movies and TV shows. He uses his movie industry knowledge to help inform his coverage of the streaming and home entertainment markets.
Steven’s own home theater setup makes his passion for entertainment clear, complete with a 65-inch HDR display and the biggest Dolby Atmos speaker system he can fit in his apartment. And though he often spends his free time binging new series on every streaming service under the sun, he remains proud of his huge collection of Blu-ray discs.
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