Mind
When you look at an object, it takes just 108 to 116 milliseconds for your brain to decide if it is food
By Jason Arunn Murugesu
Distinct signatures of electrical activity occur in our brains when we see food
Marian Weyo/Shutterstock
Our brains can detect when an object is a type of food in as little as 108 milliseconds. A better understanding of how we visually perceive food could help steer advertising towards encouraging us to make healthier choices.
Scientists know very little about how we process seeing food, says Tom Carlson at the University of Sydney, Australia. “This is unexpected given the significant role vision plays in food selection,” he says. “For our ancestors, vision was the …
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