Apple Black Friday Deals: Save on AirPods, Apple Watch, iPad and a Whole Lot More

The big Black Friday deals are here and there are some big discounts on a whole range of different products ranging from Macs to iPads to accessories. CNET’s team of over a dozen expert deal hunters and reviewers has spent more than 500 hours a week this November rounding up the best pre-Black Friday Apple deals you can already shop, so you don’t have to scour the internet for the best prices.

Are early Black Friday sales a good time to buy?

Many retailers start “Black Friday” sales as early as Halloween, or even earlier. The quality of deals can vary early on, but as November progresses, many of the deals are as good as the deep discounts you’ll see during Thanksgiving weekend. See the best Black Friday deals we’ve found, and keep up with all the latest deals with our full Black Friday live blog coverage.

With the exception of a handful of the accessories — like the new Apple Pencil — all of the products below have undergone hands-on reviews from CNET experts, and most are highly recommended, up to and including being awarded a CNET Editors’ Choice. We’ll continue to update this page as more deals pop up throughout the month, so be sure to check back often for the best bargains available.

Our absolute favorite Black Friday Apple deals

These are the top Apple promos available right now, according to our deal experts, with steep discounts on products that CNET staff rated highly following hands-on review time.

Act fast to score Apple’s latest smartwatch at its Black Friday price. A huge $70 discount applies to a variety of color and size configurations at Amazon so you can take your pick and make the most of record-low pricing.

Though Apple recently announced a new generation of M3 devices, this is still the latest model in its lightweight MacBook Air lineup. The base model comes equipped with an M2 processor, 8GB of RAM and 256GB of storage, along with a stunning 15.3-inch Liquid Retina display, and you can snag it for $1,049 right now — its all-time lowest price.

Pair your Black Friday iPad purchase with the Apple Pencil 2 at $40 off. The second-generation Apple stylus can be yours for just $89.

Read our Apple Pencil 2 preview.

This early Amazon bargain saves you $99 on this entry-level Apple tablet, dropping the starting price down to just $230. This is the lowest it has ever gone and an ideal pickup as a first iPad.

Best Black Friday Apple deals: Buy now vs. wait for Nov. 22

Below, we’ve collected all the best Apple deals you’ll find ahead of Black Friday, which include big savings on AirPods, iPads, MacBooks and plenty more besides. Note that Walmart has preannounced its Black Friday deals, which will start on Wednesday, Nov. 22. That sale includes some price drops which are new lows, or match previous lows. Those prices will likely be matched elsewhere, too. What to wait for:

AirPods Pro 2 (Lightning): $169 (save $80)Apple Watch SE 2 (40mm): $179 (save $70)Apple Watch SE 2 (44mm): $209 (save $70)

Other deals on MacBook models, various iPad configurations and devices like the Apple Watch Series 9 remain good buys right now if the current discounts stick around.

Black Friday AirPods deals

AppleAirPods (2nd gen): $80 (save $50)AirPods (3rd gen): $140 (save $30)AirPods Pro 2 (USB-C): $190 (save $59)AirPods Max: $450 (save $100)

Black Friday Apple Watch deals

Apple/CNETApple Watch Series 9 (41mm, GPS): $329 (save $70)Apple Watch Series 9 (45mm, GPS): $359 (save $70)Apple Watch Ultra 2: $739 (save $60)Apple Watch Series 8 (41mm, GPS): $299 (save $100)Apple Watch Series 7 (45mm, cellular): $391 (save $348)Apple Watch Series 6 (40mm, GPS): $200 (save $200)

Black Friday Mac deals

Apple/CNETMacBook Pro M3 (14-inch): $1,449 (save $150)MacBook Pro M3 Pro (16-inch): $2,299 (save $200)MacBook Air M2 (13-inch): $949 (save $150)iMac M1 (24-inch): $1,149 (save $200)iMac (27-inch): $1,140 (save $859)Mac Mini M2: $499 (save $100)iMac M3 (24-inch): $1,234 (save $100)

Black Friday iPad deals

Apple/CNETiPad (9th gen): $230 (save $99)iPad (10th gen): $349 (save $100)iPad Air (5th gen): $500 (save $99)iPad Mini (6th gen): $400 (save $99)iPad Pro (12.9-inch): $999 (save $100)

Black Friday Apple TV deals

Apple/CNETApple TV 4K (2022, 64GB): $125 (save $5)Apple TV 4K (2022, 128GB): $145 (save $5)

Black Friday Apple accessory deals

Apple/CNETApple AirTag (4-pack): $80 (save $19)Apple Pencil (1st gen): $79 (save $20)Apple Pencil (2nd gen): $89 (save $40)Apple Magic Trackpad: $110 (save $19)Apple MagSafe charger: $29 (save $10)Apple Smart Keyboard Folio for iPad Pro 12.9‑inch: $119 (save $80)
Apple Smart Keyboard Folio for iPad Pro 11-inch: $109 (save $70)
Apple Magic Keyboard Folio for iPad (10th gen): $169 (save $80)
Apple Magic Keyboard for iPad Pro 11-inch: $200 (save $100)
Apple Magic Keyboard for iPad Pro 12.9‑inch: $249 (save $100)
Robert Rodriguez/CNET

Will Apple offer Black Friday discounts?

As in previous years, Apple won’t be directly discounting its own products for Black Friday 2023. Instead, the company will be dishing out free Apple gift cards with the purchase of select devices and accessories. That ranges from $50 with the purchase of a HomePod, Apple Pencil or Apple Watch to $200 with select Mac models. Its gift card promo starts on Nov. 24 and runs through Nov. 27. Though it’s effectively a discount on your next purchase at Apple, if it’s immediate dollar discounts you’re after, it’s best to shop elsewhere.

Where can I find the best Black Friday Apple deals?

Though Apple might not be the go-to place for deals, plenty of third-party retailers also stock Apple gear and do tempt buyers with steep discounts during Black Friday and Cyber Monday. There will likely be several Amazon Black Friday deals on Apple devices like iPads and Apple Watches, plus we know Walmart’s Black Friday sale has a $69 AirPods deal that is sure to be popular. Best Buy, Target, B&H Photo and many more stores will also be cutting Apple prices to entice shoppers into their seasonal sales.