Cold Call
/
Episode 219
Listen | Podcast loading…
How should the fashion company scale its adaptive fashion line?
Subscribe:
Apple Podcasts
Google Podcasts
Spotify
RSS
All episodes
Details
Transcript
In 2017, Tommy Hilfiger launched its adaptive fashion line to provide fashion apparel that aims to make dressing easier. By 2020, it was still a relatively unknown line in the U.S. and the Tommy Hilfiger team was continuing to learn more about how to serve these new customers. Should the team make adaptive clothing available beyond the U.S., or is a global expansion premature?
Subscribe On:
Apple
Spotify
RSS
Latest in this series
All episodes
This article is about MARKETING
Follow this topic
Following
Related Topics:
Brand management
Disabilities
Corporate social responsibility
Retail and consumer goods
>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Harvard Business – https://hbr.org/podcast/2023/11/tommy-hilfigers-adaptive-clothing-line-making-fashion-inclusive
