If organizations can implement AI tools in ways that customers, employees, and the public trusts, the possibilities are endless.
January 18, 2024
Illustration by Kemal Sanli
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Generative AI has the potential to reinvent work, freeing us to unleash our creativity on the problems that really matter. But in order for this to happen, companies need to build people’s trust in the technology. The author, who has spent years researching trust, recommends asking four questions to assess the trustworthiness of your company’s generative AI efforts.
For companies, the advent of generative AI promises a paradigm shift with both high risks and high rewards. On the one hand, it promises enormous productivity gains. On the other hand, the risks of wading through untested ground with generative AI are equally enormous. Because the technology is evolving so quickly, problems reveal themselves during deployment while cultural norms around what it means to use gen AI ethically are still being debated.
Shalene Gupta is a journalist and writer. She is co-author of The Power of Trust: How Companies Build It, Lose It, and Regain It (PublicAffairs, 2021), and the author of The Cycle: Confronting the Pain of Periods and PMDD (Flatiron, 2024).
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Copyright for syndicated content belongs to the linked Source : Harvard Business – https://hbr.org/2024/01/4-questions-to-assess-the-trustworthiness-of-your-companys-genai
