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In today’s digital age, the internet has become an integral part of our daily lives, and Nigeria is no exception. With a burgeoning population exceeding 211 million and an estimated 122.5 million internet users as of January 2023, the online landscape in Nigeria is vibrant and diverse. But amidst this digital frenzy, have you ever wondered which websites Nigerians frequent the most?
The answer might surprise you. While global giants like Google and YouTube continue to dominate the scene, local favorites and unexpected contenders also make their mark. Let’s dive into the details of some of the most visited websites in Nigeria, shedding light on the nation’s unique digital preferences.
Bet9ja
Bet9ja isn’t just a website; it’s a phenomenon that has taken Nigeria by storm. As the most visited website in the country, it mirrors the widespread allure of betting culture among Nigerians. In March 2024 alone, Ahrefs reported a staggering 16 million visits to the site. The numbers speak volumes about its popularity, though it raises questions about the nature of some visits.
YouTube
YouTube has become a beloved platform for Nigerian movie producers and content creators. Its appeal is evident in the 97 million visits it received from September to November 2023, according to Statista. The platform’s ability to cater to diverse interests and provide a space for creativity has made it a go-to site for many Nigerians.
XVideos
XVideos, a free adult porn site, surprisingly secures a spot among the most visited websites in Nigeria. With 73.6 million visits recorded between September and November 2023, it highlights a significant portion of internet traffic in Nigeria directed towards adult content.
Wikipedia
Wikipedia stands as a testament to the thirst for knowledge among Nigerians. As a global resource, it ranks as the fifth-most popular website worldwide and enjoys a similar status in Nigeria. In March 2024, it witnessed 7.8 million visits, underscoring its importance as a go-to source for information.
Contrary to expectations, Facebook outshines WhatsApp as the preferred social media platform in Nigeria. Meta’s advertising data from 2023 reveals that Facebook had 21.75 million users in Nigeria at the start of the year. Ahrefs data from March 2024 further confirms its popularity, with 7.8 million visits recorded.
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