* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Wednesday, October 1, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    The Police Made Chart History With This 1979 Hit Nearly 50 Years Ago – Yahoo

    How The Police Changed Music Forever with Their Iconic 1979 Hit Nearly 50 Years Ago

    Good Deed Entertainment Acquires Worldwide Rights To Liza Mandelup’s Documentary ‘Caterpillar’ – Deadline

    Good Deed Entertainment Lands Global Rights to Liza Mandelup’s Captivating Documentary ‘Caterpillar

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Jussie Smollett Claims He Was ‘Disrespected’ on the ‘Special Forces’ Season Premiere – Yahoo

    Jussie Smollett Opens Up About Feeling ‘Disrespected’ During the ‘Special Forces’ Season Premiere

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    STELLA Automotive AI Appoints Fred Seidelman as Chief Technology Officer – Yahoo Finance

    STELLA Automotive AI Appoints Fred Seidelman as New Chief Technology Officer

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Four Strategic Signals Technology Leaders Are Tuning In To – SPONSOR CONTENT FROM ARM – Harvard Business Review

    Four Essential Strategic Signals Every Technology Leader Should Watch

    Virginia Tech hosts annual New Music + Technology Festival this week – Cardinal News

    Virginia Tech Kicks Off Exciting Annual New Music and Technology Festival This Week

    Why I gave the world wide web away for free | Tim Berners-Lee – The Guardian

    Why I Decided to Make the World Wide Web Free for Everyone | Tim Berners-Lee

    From shale to steam: Fossil fuel technology boosts clean geothermal energy – Washington Examiner

    From Shale to Steam: How Fossil Fuel Technology is Powering a Clean Geothermal Energy Revolution

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

    The Police Made Chart History With This 1979 Hit Nearly 50 Years Ago – Yahoo

    How The Police Changed Music Forever with Their Iconic 1979 Hit Nearly 50 Years Ago

    Good Deed Entertainment Acquires Worldwide Rights To Liza Mandelup’s Documentary ‘Caterpillar’ – Deadline

    Good Deed Entertainment Lands Global Rights to Liza Mandelup’s Captivating Documentary ‘Caterpillar

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Jussie Smollett Claims He Was ‘Disrespected’ on the ‘Special Forces’ Season Premiere – Yahoo

    Jussie Smollett Opens Up About Feeling ‘Disrespected’ During the ‘Special Forces’ Season Premiere

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    STELLA Automotive AI Appoints Fred Seidelman as Chief Technology Officer – Yahoo Finance

    STELLA Automotive AI Appoints Fred Seidelman as New Chief Technology Officer

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Saving Energy and Money with Smart Technology – Terms of Service with Clare Duffy – Podcast on CNN Podcasts – CNN

    Four Strategic Signals Technology Leaders Are Tuning In To – SPONSOR CONTENT FROM ARM – Harvard Business Review

    Four Essential Strategic Signals Every Technology Leader Should Watch

    Virginia Tech hosts annual New Music + Technology Festival this week – Cardinal News

    Virginia Tech Kicks Off Exciting Annual New Music and Technology Festival This Week

    Why I gave the world wide web away for free | Tim Berners-Lee – The Guardian

    Why I Decided to Make the World Wide Web Free for Everyone | Tim Berners-Lee

    From shale to steam: Fossil fuel technology boosts clean geothermal energy – Washington Examiner

    From Shale to Steam: How Fossil Fuel Technology is Powering a Clean Geothermal Energy Revolution

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

A Conversation With Wendy’s Carl Loredo On The Age Of Fandom + Using AI To Help Reimagine Customer Experience

December 25, 2023
in Business
A Conversation With Wendy’s Carl Loredo On The Age Of Fandom + Using AI To Help Reimagine Customer Experience
Share on FacebookShare on Twitter

The most important building blocks for brand success are largely centered around sharpening customer understanding, consistently refreshing the CX, reimagining loyalty and doing whatever can be done to move from transactional relationships with customers to ones truly centered on value. While many talk about these things, few have the goods to walk the walk. Additionally, as marketing continues to emerge more as a service than a way to gain attention for a brand, the need to best meet customers where they are at, in ways they value has never been more important.

Wendy’s Carl Loredo on The Age of Fandom + Using AI to Help Reimagine Customer Experience

Billee Howard

With that in mind, I wanted to talk to someone sitting at the nexus point of many of these key challenges and changes leading brands are facing. Carl Loredo is the Global Chief Marketing Officer of Wendy’s. He is marketing industry veteran having worked at leading brands such as Spotify and Frito Lay. Following is a recap of our conversation:

Billee Howard: Tell me about the Wendy’s global journey and your role within it.

Carl Loredo: I’m in my fourth year as CMO, serving first as the U.S. CMO until February 2023, when I shifted to Global CMO. My mission as Global CMO is an extension of what it was for the U.S.: to make Wendy’s the most talked-about brand in the world, not by outspending others, but by outplaying them.

We’re doing this by earning our customers’ fandom for the Wendy’s brand, seeing customers as more than transaction data. Sure, data and listening are important steps to take in understanding what moves your customers – our fans. But that’s just the beginning. We take pride in having real, authentic conversations with our customers and acting on human insights we discover. It’s something we’ve gotten pretty good at. Now, our incredibly talented team of marketers is taking our approach to building fandom globally in support of our more than 7,000 Wendy’s restaurants in 32 countries.

Our goal is to show up for our fans as a unified global brand – and it’s working. We dethroned our competition in the U.S., and we’re staying focused on building our success around the world by taking risks, acting fast and making bold moves to disrupt the industry. By truly seeing and hearing our fans while understanding the nuances of each market and culture, we can break through the marketing noise and build Wendy’s brand in every region, every day, in every way that matters to our fans.

Howard: Talk to me about your approach to creating a customer-first mindset and treating them first as friends before “inviting them to lunch.”

Loredo: We’ve earned a reputation from how we connect with our fans – a brand that’s both sassy and charming. But it didn’t happen overnight. Before we were able to invite our fans to Wendy’s for lunch (and breakfast, late-night and every meal in between), we took the time to get to know them – their interests, their passions. We work to build a community around the topics that matter to them, often at the intersection of entertainment and pop culture.

We know powerful marketing is more than slapping our logo on an event or experience. We embrace opportunities to build authentic fandom – like collaborating with longtime Wendy’s fan, GRAMMY-winning rapper, T-Pain, to re-introduce our Strawberry Frosty by reimagining one of his biggest hits. Or by creating the annual (fake) National Roast Day, a tradition where we dish out roasts to fans and other brands.

It’s an approach that leverages – and reinforces – our cultural and social relevance. Fans love how we’re willing to spend quality time with them and share their passions. This strategy gives us permission to take risks and move fast to connect in these communities, on social and across big and emerging cultural stages. Our fans appreciate the essence of Wendy’s as a beloved, culturally relevant brand with a rich history of creative marketing campaigns that speak directly to them. And, by fighting for their fandom every single day, we earn the right to ask our fans to Wendy’s, driving our visits in-restaurant, at the drive-thru and on our digital ordering channels.

Howard: How are you thinking of using AI and other tech to reimagine the Wendy CX?

Loredo: As a challenger brand, pushing boundaries means constantly exploring how technology and innovation build even more connections with consumers. We see industry-leading AI as a means for creating more connections between our brand, customers, and restaurant teams, in ways that are authentic to the Wendy’s brand. Just this year, we partnered with Google Cloud to build a groundbreaking AI solution, Wendy’s FreshAI, designed to transform the drive-thru food ordering experience with greater speed, accuracy, and consistency. With fast, frictionless drive-thru orders, we can help further differentiate Wendy’s from our competitors.

AI is no gimmick. We have plans to continue to expand the use of AI to additional channels, meeting our digital-first customers where and how they want to enjoy Wendy’s with customized marketing messages and increased digital touchpoints. We know our customers crave customized offers and more value on their Wendy’s favorites, so we’re prioritizing digital ordering experiences for our customers with digital menu boards, the Wendy’s app, in-restaurant kiosks and through third-party delivery partners.

Howard: Loyalty is constantly needing to be re-imagined. You mentioned the equation of digital channels and seeing customers as Individual parts of the process. Could you share more about Wendy’s approach to connecting with customers across digital?

Loredo: We were the first hamburger chain to introduce a loyalty program, and since launching Wendy’s Rewards, millions of fans gained access to perks of the program. Today, we use our digital tools and in-app experience to engage our fans in relevant, timely, personalized ways across delivery, drive-thru and in-restaurant.

Our customers’ preferences for digital ordering help our team build more seamless and streamlined ways to build customer loyalty, especially with advancements in AI and through our Wendy’s app. And we’re continuing to invest in our digital customers – they are some of the biggest Wendy’s fans. In fact, they visit three-times as much and spend more than a typical customer at every visit. As marketers, we will continue to treat them as VIPS to keep earning their visits. They’ve embraced digital, so we’ve embraced digital – and the learnings, data, insights, and sales we’ve gained from digital proves that it’s worth it. And as I mentioned, the Wendy’s app plays a key role in building our fan base and fueling growth. Initiatives like Wendy’s Rewards in the U.S. and Canada aim to increase engagement and frequency among our customers.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Forbes – https://www.forbes.com/sites/billeehoward/2023/12/24/a-conversation-with-wendys-carl-loredo-on-the-age-of-fandom–using-ai-to-help-reimagine-customer-experience/

Tags: businessconversationWendy’s
Previous Post

Forget Rodri Manchester City’s Biggest Miss Is Ilkay Gundogan

Next Post

What Is The Best Cinema Format To Watch Aquaman And The Lost Kingdom?

PFAS in East Selah drinking water – Washington State Department of Ecology (.gov)

Alarming PFAS Contamination Discovered in East Selah Drinking Water

October 1, 2025
Science Expo – Northern Public Radio

Discover the Wonders of Science at the Exciting Expo!

October 1, 2025
Science and artificial intelligence could help personalize brain stimulation for smokers – News-Medical

How Science and AI Are Transforming Personalized Brain Stimulation to Help Smokers Quit

October 1, 2025
Review: What’s good at new prime-cuts steakhouse in Virginia Beach – Yahoo

Review: What’s good at new prime-cuts steakhouse in Virginia Beach – Yahoo

October 1, 2025
STELLA Automotive AI Appoints Fred Seidelman as Chief Technology Officer – Yahoo Finance

STELLA Automotive AI Appoints Fred Seidelman as New Chief Technology Officer

October 1, 2025
Sports Illustrated’s Men’s College Basketball Preseason Top 25 – Sports Illustrated

Sports Illustrated’s Men’s College Basketball Preseason Top 25 – Sports Illustrated

October 1, 2025
Milan Fashion Week Asks the Question: Is It the Best-Dressed City in The World? – The New York Times

Milan Fashion Week Asks the Question: Is It the Best-Dressed City in The World? – The New York Times

October 1, 2025
How a government shutdown would impact the economy – CBS News

How a Government Shutdown Could Impact the Economy

October 1, 2025
Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

Penn State-Themed Restaurant and Entertainment Spot Happy Valley Live Set to Open in State College – StateCollege.com

October 1, 2025

Teresa Nicholson Celebrated as Pardee Hospital’s Teammate of the Year

September 30, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (845)
  • Economy (865)
  • Entertainment (21,740)
  • General (17,342)
  • Health (9,909)
  • Lifestyle (879)
  • News (22,149)
  • People (868)
  • Politics (876)
  • Science (16,076)
  • Sports (21,366)
  • Technology (15,849)
  • World (848)

Recent News

PFAS in East Selah drinking water – Washington State Department of Ecology (.gov)

Alarming PFAS Contamination Discovered in East Selah Drinking Water

October 1, 2025
Science Expo – Northern Public Radio

Discover the Wonders of Science at the Exciting Expo!

October 1, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version