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    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

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    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Charlie Hunnam Reflects on Playing a Serial Killer in Monster: The Ed Gein Story – Yahoo

    Charlie Hunnam Reveals the Dark Challenges of Playing a Serial Killer in Monster: The Ed Gein Story

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    “Reba” cast, then and now: See the stars 24 years later (and who’s reunited for another show) – Yahoo

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    Al Roker Shocks Olivia Dean with an Exciting New Role on the ‘Today’ Show

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    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

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    Court Restricts Protests In Lagos To Freedom, Peace Park

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AdMob policy update: Indirect monetary items can be offered as rewards

October 12, 2023
in Business
AdMob policy update: Indirect monetary items can be offered as rewards
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Google AdMob is updating its ads that offer reward policies to include indirect monetary items.

From 31 October 2023, the Policies for Ads that Offer Rewards will become the Policies for Ad Units that Offer Rewards, and will include any reward with monetary value that doesn’t have a direct mode of payment in the real world, such as:

Discounts

Loyalty rewards or points

Free shipping

Free trials for products and services

An extra life for a game character

A new game character’s skin

Why we care. Advertisers now have the option to request a review or appeal for ad units that were previously disapproved under the former Google AdMob policy. The updated policy not only facilitates a reconsideration process but also offers advertisers increased flexibility in selecting rewards for their ad units. This expanded choice could potentially enhance the appeal of ad campaigns to a broader audience.

Dig deeper: Which types of in-game advertising do users love (or hate)?

How it works. Under the updated policy, indirect or non-monetary items can now be offered as rewards, provided that:

The reward is only redeemable and usable for an item or service within the publisher’s platform, website or app.

The reward is non-transferable – for example, a discount code.

Rewards that are a discount or voucher for physical items must not exceed 25% of the item’s total value.

Direct monetary items, such as cash, cryptocurrency and gift cards, remain disallowed as rewards under any circumstance.

Additional update. Following on from the reward policy update, Google AdMob is also updating its editorial policy for better clarity and readability. However, these editorial updates will not change the scope of the policies.

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About the author

Nicola Agius

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : MarTech – https://martech.org/admob-policy-update-indirect-monetary-items-can-be-offered-as-rewards/

Tags: AdMobbusinessPolicy
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