Adobe, Amazon and Salesforce in this week’s AI martech releases

Amazon gave sellers a text generator, Adobe released Firefly into the wild and much more in this weeks AI-powered marketing technology news.

Adobe finally moved Firefly out of beta and into its products, Salesforce added a chatbot to all of its apps and Amazon gave sellers a text generator. That’s just the top of this week’s roundup of AI-powered martech releases.

Salesforce unveils Einstein Copilot, a chatbot for all its apps

SAS embraces generative AI for marketing

Amazon added generative AI to help sellers write product descriptions.

Adobe added its Firefly image generator Adobe Creative Cloud, Adobe Express and Adobe Experience Cloud. It is also available for commercial use via a web app.

Corsearch’s Name Generator helps businesses create and clear brand names. It uses AI to generate instant suggestions and check them against global databases for trademark conflicts.

Dig deeper: The rise of generative AI:  A marketer’s guide to textual and visual AI content

Litmus’ Email Guardian automatically scans emails for changes in email clients and notifies users of any issues. It also integrates with Litmus Personalize to provide powerful personalization capabilities and AI-powered content optimization tools.

Cloudinary’s Studio allows users to quickly adapt images and videos with ease and at scale. It uses AI to automate collaboration workflows and create unlimited asset variations from a single source file.

Acquia integrated its DAM platform with ChatGPT and Clarifai to help creatives and marketers create on-brand, SEO-optimized product descriptions and image alt text. This integration can be used as a standalone solution or with content management systems such as Drupal.

Birdeye’s BirdAI is an AI-powered platform helps businesses improve their customer engagement and reputation management. It offers a suite of features, including text generation, analysis and translation.

Vendelux has integrated with Salesforce to help marketers connect sales data with event data. This integration will help marketers to connect sales data from Salesforce with Vendelux’s real-time database of events; align in-person events directly to sales opportunities; and, forecast potential revenue to be derived as a result of participation at any given event.

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About the author

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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