Miami, 15/07/2023 – AFFITRUM, a groundbreaking technology company, is proud to announce its innovative approach to combat the widespread issue of ad fraud plaguing the advertising industry. By harnessing the power of artificial intelligence (AI) and blockchain technology, AFFITRUM aims to revolutionize how advertisers and publishers tackle the estimated $450 billion fraud problem, ensuring transparency, trust, and efficiency throughout the digital advertising ecosystem.
AFFITRUM’s approach combines AI and blockchain to comprehensively address the ad industry’s fraud problem. By leveraging AI algorithms, AFFITRUM’s intelligent system can analyze vast amounts of data in real-time, detecting and preventing fraudulent activities with remarkable accuracy. This ensures that advertisers’ budgets are effectively utilized to reach genuine audiences, driving meaningful engagement and delivering measurable results.
Furthermore, AFFITRUM’s integration of blockchain technology introduces an immutable and transparent ledger, enabling advertisers and publishers to verify the authenticity and integrity of ad impressions, clicks, and conversions. By storing this information on a decentralized blockchain network namely the TRUM Blockchain, AFFITRUM establishes an auditable and trustworthy ecosystem, eliminating the potential for manipulation or falsification of data.
Key features and benefits of AFFITRUM’s AI and blockchain solution include:
Advanced Fraud Detection: AFFITRUM’s AI-powered algorithms continuously monitor and analyze ad traffic, identifying patterns and anomalies associated with fraudulent activities. By leveraging machine learning, AFFITRUM’s system becomes more sophisticated over time, adapting to new fraud techniques and ensuring maximum protection for advertisers.
Real-time Monitoring and Prevention: AFFITRUM’s solution operates in real-time, actively identifying and blocking fraudulent traffic before it affects ad campaigns. This proactive approach minimizes the impact of ad fraud, allowing advertisers to allocate their budgets more effectively and achieve higher ROI.
Transparency and Auditability: AFFITRUM provides a decentralized and tamper-proof ledger that records every interaction and transaction within the advertising ecosystem through blockchain technology. Advertisers and publishers gain unparalleled transparency, enabling them to validate the accuracy and legitimacy of ad impressions, clicks, and conversions.
Enhanced Trust and Collaboration: AFFITRUM’s solution fosters trust between advertisers, publishers, and other stakeholders in the advertising ecosystem. By addressing the ad fraud problem head-on, AFFITRUM establishes a more transparent and collaborative environment, driving mutually beneficial partnerships and sustainable growth.
“[Jake Hanold], [CEO] at AFFITRUM, commented, “We are excited to introduce our groundbreaking AI and blockchain solution to combat ad fraud, a pervasive problem affecting the advertising industry. By combining the power of AI algorithms and blockchain technology, AFFITRUM offers a comprehensive and robust approach that will significantly mitigate ad fraud and foster a more trustworthy digital advertising landscape.”
Beyond the Pre-Sale Offerings, the innovative utility of the $TRUM blockchain extends. Affitrum Protocol consists of four potent dApps, namely ADS marketplace, AI Metasphere, Staking Garden, and ADS Revenue. These utilities pave the way for efficient yield generation, a seamless advertising experience, advanced AI capabilities, and enhanced meta functionality.
At the time of writing, Affitrum already has an Audit report and KYC Verification with Solidproof. A skynet audit review will be conducted by Certik, and a CEX listing with the MEXC exchange is in the works.
Affitrum Protocol proudly adopts the Ethereum ERC20 standard, which ensures compatibility and accessibility across multiple platforms and exchanges.
Join the Affitrum Protocol revolution and reserve a place in the Public Presale beginning on July 15th. Visit our official website and follow us on Twitter to stay up-to-date with our roadmap and upcoming announcements.
Please visit AFFITRUM for more information about AFFITRUM and its innovative AI and blockchain solution.
About AFFITRUM:
AFFITRUM is a leading technology company at the vanguard of the digital advertising industry’s fight against ad fraud. Affitrum is based on Arbitrum, a Layer 2 scaling solution for the Ethereum blockchain that accelerates smart contract transactions and reduces transaction fees. By delegating complex computational duties, such as transaction processing and data storage, to the second chain, Layer 2 solutions are able to scale the underlying Layer 1 blockchain.
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