* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Friday, October 10, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    The Best “Friends” Halloween Episodes That Blend Spooky And Silly In The Perfect Way – Yahoo

    The Best “Friends” Halloween Episodes That Blend Spooky And Silly In The Perfect Way – Yahoo

    MSG Entertainment Takes Radio City Music Hall Into the Future With Introduction of Sphere Immersive Sound – Business Wire

    MSG Entertainment Transforms Radio City Music Hall with Cutting-Edge Sphere Immersive Sound Experience

    Israel’s Entertainment Industry Is Being Targeted by the Left in Hollywood and the Right at Home – The Wall Street Journal

    Inside the Fierce Clash Shaping Israel’s Entertainment Industry: Hollywood vs. Local Voices

    Offset Is Ready To Finalize Divorce With Cardi B for a Major Reason – Yahoo

    Offset Poised to Finalize Divorce from Cardi B for a Major Reason

    Beyond the Stage: 8 Performing Arts Centers Driving Entertainment and Education – Livability.com

    Beyond the Stage: 8 Performing Arts Centers Transforming Entertainment and Education

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    4J schools trying out new electronic hall pass technology – Lookout Eugene-Springfield

    4J Schools Unveils Cutting-Edge Electronic Hall Pass System to Transform Student Experience

    China outlines more controls on exports of rare earths and technology – fox40.com

    China Unveils Tougher Restrictions on Rare Earth and Technology Exports

    Wisconsin Dairy Leads the Way with Cutting-Edge Technology Systems

    ENERCON and Biome collaborate for wind turbine noise reduction technology – Yahoo Finance

    ENERCON and Biome Join Forces to Revolutionize Wind Turbine Noise Reduction

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    Is Light-Speed Analog Computing the Future of Technology? – BIOENGINEER.ORG

    Could Light-Speed Analog Computing Transform the Future of Technology?

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    The Best “Friends” Halloween Episodes That Blend Spooky And Silly In The Perfect Way – Yahoo

    The Best “Friends” Halloween Episodes That Blend Spooky And Silly In The Perfect Way – Yahoo

    MSG Entertainment Takes Radio City Music Hall Into the Future With Introduction of Sphere Immersive Sound – Business Wire

    MSG Entertainment Transforms Radio City Music Hall with Cutting-Edge Sphere Immersive Sound Experience

    Israel’s Entertainment Industry Is Being Targeted by the Left in Hollywood and the Right at Home – The Wall Street Journal

    Inside the Fierce Clash Shaping Israel’s Entertainment Industry: Hollywood vs. Local Voices

    Offset Is Ready To Finalize Divorce With Cardi B for a Major Reason – Yahoo

    Offset Poised to Finalize Divorce from Cardi B for a Major Reason

    Beyond the Stage: 8 Performing Arts Centers Driving Entertainment and Education – Livability.com

    Beyond the Stage: 8 Performing Arts Centers Transforming Entertainment and Education

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

    Row K Entertainment Emerges as Major New Hollywood Buyer With Splashy TIFF Shopping Spree – TheWrap

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    4J schools trying out new electronic hall pass technology – Lookout Eugene-Springfield

    4J Schools Unveils Cutting-Edge Electronic Hall Pass System to Transform Student Experience

    China outlines more controls on exports of rare earths and technology – fox40.com

    China Unveils Tougher Restrictions on Rare Earth and Technology Exports

    Wisconsin Dairy Leads the Way with Cutting-Edge Technology Systems

    ENERCON and Biome collaborate for wind turbine noise reduction technology – Yahoo Finance

    ENERCON and Biome Join Forces to Revolutionize Wind Turbine Noise Reduction

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    US and investors gambling on unproven nuclear technology, warn experts – Financial Times

    Is Light-Speed Analog Computing the Future of Technology? – BIOENGINEER.ORG

    Could Light-Speed Analog Computing Transform the Future of Technology?

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

Apple Cancels Move Into Electric Vehicles Ending A Decade Long Saga

February 28, 2024
in Business
Apple Cancels Move Into Electric Vehicles Ending A Decade Long Saga
Share on FacebookShare on Twitter

And so it ends. Apple has finally decided not to pursue a move into vehicles. After so many years of teasing the world with the possible launch of an Apple car, the company has decided to pull back and redirect its resources to other priorities. This is big news on so many fronts, short-term and long-term.

Short term

The obvious short-term question is “why?” That answer is the same as everything else in innovation these days: Generative AI. Apple has been left out in the cold on Generative AI with all the running being made by Microsoft backed OpenAI and Google’s Bard. They have reportedly decided to redirect resources to this battle and withdraw from EVs.

Another short-term reason is the market for EVs is starting to falter, particularly at the high-end. The strategy of launching high-end vehicles to fund development worked for Tesla but has started to suffer as Lucid and others struggle with excess inventory. Apple usually takes the long-term view, find markets where it can do something category defining. It may not have been first to virtual reality, but it has been first to adopt game changing screen technologies.

In EVs, it may see that the window of opportunity for this strategy has closed. It has too much work to do to catch-up with Tesla, Lucid, and the many Chinese EV firms when it comes to technology. That will make other high-end brands like BMW and Mercedes feel more secure.

Strategic control

The long-term issues are potentially more significant denying from Apple a new ecosystem that would allow it to replicate its iPhone story.

Start with why Apple became the world’s most valuable company. They were the first to see that the cell phone was not simply a communications device. They understood that the iPhone integrates multiple customer experiences for productivity, entertainment, and a multitude of others things.

They are rare, but whenever a firm owns the integration of a customer experience they have a very high level of strategic control creating opportunities for capturing value. PCs operating systems are another control point, as Apple learned when Microsoft famously out maneuvered them driving the company to the point of bankruptcy in the 1990s.

The motor car is an unrealized point of integration. Until relatively recently it was a device for transporting us from A to B. There was some integration with audio communication and entertainment, but the commercial opportunity was limited. Connected vehicles, advanced satellite connectivity to vehicles via Starlink or other similar systems start to offer the opportunity for the car to be an entertainment system on wheels.

What really changes the game is the prospect of autonomous vehicles. It may be unacceptable to drive your Tesla while using an Apple VR headset, as the BBC reported recently. However, if drivers are freed from responsibility to watch the road, then a battle for the “unallocated minutes” of drive time will begin.

Core wins over Explore

The decision to drop out of the race for vehicles suggests that Apple is giving up the long-term goal to own the integration of consumer experiences in the vehicle. The need to pursue the core business priority of winning the GenAI battle is cancelling out a decade long exploitation into the market of the future.

This may not be an error. Apple may have played too long with automobiles without really figuring out how to win. Sometimes, you just have to pull the plug on an experiment. However, did Apple just pull the plug on experimentation beyond the core as well?

Core business requirements often win out against the need to experiment with future business models and technologies. My colleagues and I have long argued that to manage these tensions successfully a firm needs to have a separate unit that pursues the new, leveraging the assets of the core into new areas. Apple is famously a strongly functional organization with only one “ambidextrous” explore team – the Apple car. This gives the shift in strategy additional resonance.

Follow me on LinkedIn. Check out my website. 

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Forbes – https://www.forbes.com/sites/andrewbinns/2024/02/27/apple-cancels-move-into-electric-vehicles-ending-a-decade-long-saga

Tags: Applebusinesscancels
Previous Post

Time To End Roadside Shakedowns Along Nebraska Highways

Next Post

Top Three Resolutions For HR Leaders In 2024 And Beyond

Salesians in Kenya Set to Roll Out Comprehensive Integral Ecology Plan to End “piecemeal” Approach – aciafrica.org

Salesians in Kenya Launch Bold New Plan to End Fragmented Approach to Integral Ecology

October 10, 2025
From refugee to Nobel: Yaghi hails science’s ‘equalising force’ – The Hindu

From refugee to Nobel: Yaghi hails science’s ‘equalising force’ – The Hindu

October 10, 2025
The “Silent Killer” Doesn’t Have to Be Silent: How Laboratory Science Is Changing the Story – Dark Daily

The “Silent Killer” Speaks Up: How Laboratory Science Is Transforming the Narrative

October 10, 2025
Mbappe credits Madrid lifestyle for helping him reset mentally and physically – Reuters

Mbappe credits Madrid lifestyle for helping him reset mentally and physically – Reuters

October 10, 2025
4J schools trying out new electronic hall pass technology – Lookout Eugene-Springfield

4J Schools Unveils Cutting-Edge Electronic Hall Pass System to Transform Student Experience

October 10, 2025
Six Pack of college football picks, predictions: Alabama vs. Missouri, Oregon vs. Indiana in spotlight – CBS Sports

Six Can’t-Miss College Football Showdowns: Alabama vs. Missouri and Oregon vs. Indiana Steal the Spotlight

October 10, 2025

High Five: The rest of the world’s top upcoming qualifiers – The New York Times

October 10, 2025
Donald Trump’s fortress economy is starting to hurt America – The Economist

How Donald Trump’s Fortress Economy Is Starting to Hurt America

October 10, 2025
The Best “Friends” Halloween Episodes That Blend Spooky And Silly In The Perfect Way – Yahoo

The Best “Friends” Halloween Episodes That Blend Spooky And Silly In The Perfect Way – Yahoo

October 10, 2025
Board of Health Meeting – City of Somerville (.gov)

Inside the Latest Somerville Board of Health Meeting: Key Updates and Decisions

October 10, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (861)
  • Economy (881)
  • Entertainment (21,754)
  • General (17,517)
  • Health (9,923)
  • Lifestyle (894)
  • News (22,149)
  • People (882)
  • Politics (891)
  • Science (16,092)
  • Sports (21,382)
  • Technology (15,862)
  • World (864)

Recent News

Salesians in Kenya Set to Roll Out Comprehensive Integral Ecology Plan to End “piecemeal” Approach – aciafrica.org

Salesians in Kenya Launch Bold New Plan to End Fragmented Approach to Integral Ecology

October 10, 2025
From refugee to Nobel: Yaghi hails science’s ‘equalising force’ – The Hindu

From refugee to Nobel: Yaghi hails science’s ‘equalising force’ – The Hindu

October 10, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version