Bancolombia Launches Crypto Exchange – Wenia

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Author: Zameer Attar

Zameer Attar

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Zameer is a financial analyst and writer with a particular interest in cryptocurrency markets. He has been studying cryptocurrencies and their market behavior for several years and deeply understands the factors that affect the price of cryptocurrencies. His expertise lies in his ability to use both technical and fundamental analysis to make informed predictions about the future direction of cryptocurrency prices. He has a strong understanding of market sentiment and uses this to inform his trading decisions and price predictions.

May 13, 2024 22:48

Bitcoin Exchange

Bancolombia, one of the largest banking companies in Colombia, launched Wenia, a cryptocurrency exchange that will seek to disrupt the cryptocurrency space in the country. 

Wenia aims to fight market share from Binance and Bitso by offering high levels of security linked to financial groups to newcomers. It estimates reaching 60k users in the launch year, given Colombia being the third nation with the most cryptocurrency adoption in Latam. Pablo Arboleda, CEO of Wenia, stressed the relevance of offering a friendly platform to onboard new customers in an accessible, inclusive, and efficient way.

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