* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Wednesday, July 30, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Future Script: How Generative AI Is Changing Collective Bargaining in the Entertainment Industry – Jackson Lewis

    Future Script: How Generative AI Is Transforming Collective Bargaining in Entertainment

    The SBA’s live-entertainment bailout was supposed to end two years ago. We still don’t know how $1.5 billion was spent. – Yahoo Home

    $1.5 Billion Live-Entertainment Bailout: Two Years Later, Where Did the Money Go?

    Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, Boyd – CDC Gaming

    Top Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, and Boyd Take Center Stage

    Micro wrestling coming to NE Ohio – Cleveland.com

    Get Ready, NE Ohio: Micro Wrestling Is Making Its Exciting Debut!

    League City seeking proposals for 53-acre entertainment district on sportsplex land – galvnews.com

    League City Invites Proposals to Transform 53-Acre Sportsplex into Vibrant Entertainment District

    Top 5 entertainment news: Sandeep Reddy Vanga regrets trimming Animal’s runtime by 7-8 minutes, Akshay Ku – Times of India

    Top 5 Entertainment Highlights: Sandeep Reddy Vanga Reveals Why He Trimmed Animal’s Runtime by 7-8 Minutes, Plus Akshay Ku Updates

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Revving Up The U.S. Technology Engine – Forbes

    Revving Up The U.S. Technology Engine – Forbes

    More than just a hockey player – Rochester Institute of Technology Athletics

    Beyond the Ice: The Inspiring Journey of a Remarkable Athlete from Rochester Institute of Technology

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    AI’s race in the dark with China – Axios

    The High-Stakes AI Race: Innovation and Competition in the Shadows

    Eagle Unveils Revolutionary X-Ray Technology at Pack Expo

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Future Script: How Generative AI Is Changing Collective Bargaining in the Entertainment Industry – Jackson Lewis

    Future Script: How Generative AI Is Transforming Collective Bargaining in Entertainment

    The SBA’s live-entertainment bailout was supposed to end two years ago. We still don’t know how $1.5 billion was spent. – Yahoo Home

    $1.5 Billion Live-Entertainment Bailout: Two Years Later, Where Did the Money Go?

    Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, Boyd – CDC Gaming

    Top Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, and Boyd Take Center Stage

    Micro wrestling coming to NE Ohio – Cleveland.com

    Get Ready, NE Ohio: Micro Wrestling Is Making Its Exciting Debut!

    League City seeking proposals for 53-acre entertainment district on sportsplex land – galvnews.com

    League City Invites Proposals to Transform 53-Acre Sportsplex into Vibrant Entertainment District

    Top 5 entertainment news: Sandeep Reddy Vanga regrets trimming Animal’s runtime by 7-8 minutes, Akshay Ku – Times of India

    Top 5 Entertainment Highlights: Sandeep Reddy Vanga Reveals Why He Trimmed Animal’s Runtime by 7-8 Minutes, Plus Akshay Ku Updates

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Revving Up The U.S. Technology Engine – Forbes

    Revving Up The U.S. Technology Engine – Forbes

    More than just a hockey player – Rochester Institute of Technology Athletics

    Beyond the Ice: The Inspiring Journey of a Remarkable Athlete from Rochester Institute of Technology

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    AI’s race in the dark with China – Axios

    The High-Stakes AI Race: Innovation and Competition in the Shadows

    Eagle Unveils Revolutionary X-Ray Technology at Pack Expo

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

BBN Market Influence in Moniepoint’s Growth: What to expect

August 1, 2023
in Business
BBN Market Influence in Moniepoint’s Growth: What to expect
Share on FacebookShare on Twitter

Two Sundays ago, the highly anticipated return of the beloved Nigerian TV reality show, Big Brother Naija (BBN), once again captivated viewers. The premiere of the new all-star season, featuring former housemates from previous seasons vying against each other for the grand prize of N120 million.

The show, now in its eighth season, has undeniably become a household name, especially in Nigeria. Since its inception in 2006, its impact has reached far beyond the 200 million Nigerian citizens residing within the country. BBN’s viewership spans across numerous African nations, such as Ghana, Namibia, Kenya, Somalia, Angola, Botswana, Cape Verde, Central African Republic, South Africa, and many more. Its allure stretches even further, captivating audiences from diverse continents across the world. Whether you are a viewer or not, the show has undoubtedly left a significant mark on the global entertainment landscape.

The show’s substantial social wealth and growing influence have made it highly attractive to numerous brands for collaboration. Being a headline sponsor has proven to be an immensely effective marketing strategy for certain companies. It’s no surprise that brands are willing to invest a fortune to associate themselves with the show. 

In the 2021 BBN6 ‘Shine yah eyes” season, Abeg Technology and Patricia reportedly each paid $2 million to become associate sponsors. Over the years, from Payport in the early seasons to Piggyvest last year, brands and companies have consistently demonstrated a keen interest in sponsoring the program due to the exposure and mileage it provides. Currently, Moniepoint, a leading African fintech platform serving 1.3 million businesses, holds the coveted position of the show’s headline sponsor.

Performance of previous sponsors of the show

In 2020, during the Covid-19 pandemic, Flutterwave sponsored BBNaija season 5. Prior to its collaboration with the TV show, Flutterwave had processed 107 million transactions, totaling $5.4 billion when it raised its Series B funding. However, within a few months after the partnership, the numbers experienced a remarkable surge. The company reported processing over 140 million transactions, amounting to over $9 billion, with more than 290,000 businesses utilizing its platform for making payments.

Additionally, during its sixth edition in 2021, Abeg’s sponsorship of BBNaija led to a remarkable surge in its user base. The brand reportedly grew its users from 20,000 to over 1.8 million, experiencing a staggering 700 per cent increase attributed to the sponsorship. 

As a result of this substantial return on investment, Abeg returned as a sponsor for the show in 2022. Following in the footsteps of previous sponsors, Moniepoint is now strategically positioning itself to enhance its brand image and expand its market presence. With this strategic move, it is highly likely that Moniepoint will achieve explosive figures by the end of the season.

What you should know about Moniepoint

Founded in 2015 under the name TeamApt, Moniepoint started its journey with a focus on building digital financial solutions for Nigeria’s commercial banks. Initially, it didn’t enjoy the popularity it has today. However, by 2018, the company set its sights on Nigeria’s consumer segment, recognizing the immense potential as more than 90% of transactions in the country were still conducted using cash.

The transformation occurred in 2019 when Moniepoint was established as a platform to offer users a wide range of financial services, including payments, cash withdrawals, and deposits. Fast forward to November 2022, the CEO and Founder, Eniolorunda, proudly shared on LinkedIn that Moniepoint had achieved significant growth, processing transactions worth $10 billion monthly for over 400,000 businesses. 

Fortunately for the platform, the Naira cash crunch that posed a threat to Nigeria’s informal economy earlier this year turned out to be a catalyst for its unprecedented success. Presently, Moniepoint MFB operates the largest distribution network for financial services in the country, with over 21 million people using their cards on POS terminals each month, spanning across every local government in Nigeria.

In a significant achievement, the company announced in May that it processed approximately $43 billion in transactions during the first three months of the year. Alongside this, it recorded about 500,000 app downloads, among other remarkable milestones. Notably, the platform managed to process an astounding 1 billion transactions in that period, reflecting remarkable growth compared to the time it took to reach those numbers in 2022, which spanned about three quarters. 

This positions Moniepoint for accelerated growth. While the exact percentage increase resulting from headlining BBN is challenging to quantify, it undoubtedly promises significant and impactful influence. In 2021, Moniepoint had already expressed its aspirations to expand its presence throughout West Africa. 

Potential influence of BBN on Moniepoint

Taking the spotlight as the headline sponsor of the renowned BBN offers a surefire strategy to surpass previous milestones and reach even greater heights. BBN enjoys a vast international viewership, presenting Moniepoint with exposure to a global audience. 

This exposure creates opportunities for potential expansion, allowing the company to venture into other African markets and potentially even explore opportunities on an international scale. With such extensive reach and visibility, Moniepoint is well-positioned to make a substantial impact and achieve impressive growth in the financial industry.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : BusinessElitesAfrica – https://businesselitesafrica.com/2023/08/01/bbn-market-influence-in-moniepoints-growth-what-to-expect/

Tags: businessInfluenceMarket
Previous Post

NASCON Approves Merger With Dangote Companies: What To Know

Next Post

Security: Gov. Fintiri approves immediate fencing of NYSC orientation camp

Reducing nutrients in Puget Sound – Department of Ecology – State of Washington (.gov)

How Reducing Nutrient Pollution Can Revitalize Puget Sound’s Ecosystem

July 30, 2025
DOKTOR KABOOM! LOOK OUT! SCIENCE IS COMING Comes to the Coppell Center – BroadwayWorld.com

DOKTOR KABOOM! LOOK OUT! SCIENCE IS COMING Comes to the Coppell Center – BroadwayWorld.com

July 30, 2025
Building Resilience in Coastal Communities with NASA Earth Science – NASA Applied Sciences (.gov)

Building Resilient Coastal Communities: The Power of NASA Earth Science

July 30, 2025
Lifestyle Changes Can Slow Cognitive Decline as You Age, Pointer Study – HealthDay

Lifestyle Changes Can Slow Cognitive Decline as You Age, Pointer Study – HealthDay

July 30, 2025
Arab world tells Hamas to lay down arms and end rule of Gaza – The Telegraph

Arab World Calls for Hamas to Disarm and Step Down from Gaza Leadership

July 30, 2025
IMF upgrades global growth forecast as weaker dollar aids world economy – Financial Times

IMF upgrades global growth forecast as weaker dollar aids world economy – Financial Times

July 30, 2025
Future Script: How Generative AI Is Changing Collective Bargaining in the Entertainment Industry – Jackson Lewis

Future Script: How Generative AI Is Transforming Collective Bargaining in Entertainment

July 30, 2025

Celebrating Excellence: Joy in Medicine® Health System Recognition Program

July 30, 2025
Dorothy Teater, remembered as a ‘trailblazer’ for women in central Ohio politics, dies at 94 – The Columbus Dispatch

Dorothy Teater, remembered as a ‘trailblazer’ for women in central Ohio politics, dies at 94 – The Columbus Dispatch

July 30, 2025
Revving Up The U.S. Technology Engine – Forbes

Revving Up The U.S. Technology Engine – Forbes

July 30, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (746)
  • Economy (770)
  • Entertainment (21,650)
  • General (16,188)
  • Health (9,807)
  • Lifestyle (778)
  • News (22,149)
  • People (772)
  • Politics (779)
  • Science (15,983)
  • Sports (21,267)
  • Technology (15,750)
  • World (753)

Recent News

Reducing nutrients in Puget Sound – Department of Ecology – State of Washington (.gov)

How Reducing Nutrient Pollution Can Revitalize Puget Sound’s Ecosystem

July 30, 2025
DOKTOR KABOOM! LOOK OUT! SCIENCE IS COMING Comes to the Coppell Center – BroadwayWorld.com

DOKTOR KABOOM! LOOK OUT! SCIENCE IS COMING Comes to the Coppell Center – BroadwayWorld.com

July 30, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version