* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Wednesday, June 25, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    George Lopez is coming to Spokane – KXLY.com

    George Lopez is coming to Spokane – KXLY.com

    Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

    Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

    ‘Puttin’ on the Ritz’: Civic Players bring ‘Young Frankenstein’ to life – Yahoo

    Civic Players Deliver a Hilarious and Unforgettable Performance of ‘Young Frankenstein

    ‘Wheel of Fortune’: Amputee Wins $60,000 After Breaking Incredible ‘Curse’ – Hastings Tribune

    Wheel of Fortune’ Amputee Breaks Incredible ‘Curse’ to Win $60,000!

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    Safety concerns in Deep Ellum create apprehension as the entertainment district gains visitors – CBS News

    Safety Concerns Surge Amid Deep Ellum’s Booming Popularity and Growing Crowds

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Frontdoor Announces Tech Expert Dr. Bala Ganesh as Chief Technology Officer – Business Wire

    Frontdoor Appoints Tech Visionary Dr. Bala Ganesh as New Chief Technology Officer

    Defense technology giant Northrop Grumman to host interviews in Iuka to fill technician roles – supertalk.fm

    Defense technology giant Northrop Grumman to host interviews in Iuka to fill technician roles – supertalk.fm

    China’s Military Introduces Mosquito-Sized Drones: A Game-Changing Surveillance Technology – Indian Defence Review

    China Unveils Mosquito-Sized Drones: Revolutionizing Surveillance Technology

    Marvell Technology Stock Rallies After AI Event Sparks Investor Optimism – Yahoo Finance

    Marvell Technology Stock Rallies After AI Event Sparks Investor Optimism – Yahoo Finance

    Promising Technology Stocks To Follow Today – June 22nd – MarketBeat

    Top Technology Stocks to Watch Today – June 22nd

    Technology Convergence Report 2025 – The World Economic Forum

    Technology Convergence Report 2025 – The World Economic Forum

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    George Lopez is coming to Spokane – KXLY.com

    George Lopez is coming to Spokane – KXLY.com

    Netflix unveils Dallas immersive venue for fans of hit shows like ‘Squid Game,’ ‘Stranger Things’ – Houston Chronicle

    Step Inside Netflix’s New Dallas Immersive Experience Featuring Hits Like ‘Squid Game’ and ‘Stranger Things

    ‘Puttin’ on the Ritz’: Civic Players bring ‘Young Frankenstein’ to life – Yahoo

    Civic Players Deliver a Hilarious and Unforgettable Performance of ‘Young Frankenstein

    ‘Wheel of Fortune’: Amputee Wins $60,000 After Breaking Incredible ‘Curse’ – Hastings Tribune

    Wheel of Fortune’ Amputee Breaks Incredible ‘Curse’ to Win $60,000!

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    North Star Sports & Entertainment Network: Coming soon – KTTC News

    Safety concerns in Deep Ellum create apprehension as the entertainment district gains visitors – CBS News

    Safety Concerns Surge Amid Deep Ellum’s Booming Popularity and Growing Crowds

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Frontdoor Announces Tech Expert Dr. Bala Ganesh as Chief Technology Officer – Business Wire

    Frontdoor Appoints Tech Visionary Dr. Bala Ganesh as New Chief Technology Officer

    Defense technology giant Northrop Grumman to host interviews in Iuka to fill technician roles – supertalk.fm

    Defense technology giant Northrop Grumman to host interviews in Iuka to fill technician roles – supertalk.fm

    China’s Military Introduces Mosquito-Sized Drones: A Game-Changing Surveillance Technology – Indian Defence Review

    China Unveils Mosquito-Sized Drones: Revolutionizing Surveillance Technology

    Marvell Technology Stock Rallies After AI Event Sparks Investor Optimism – Yahoo Finance

    Marvell Technology Stock Rallies After AI Event Sparks Investor Optimism – Yahoo Finance

    Promising Technology Stocks To Follow Today – June 22nd – MarketBeat

    Top Technology Stocks to Watch Today – June 22nd

    Technology Convergence Report 2025 – The World Economic Forum

    Technology Convergence Report 2025 – The World Economic Forum

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

Best practices for small businesses and digital marketing

January 19, 2024
in Business
Best practices for small businesses and digital marketing
Share on FacebookShare on Twitter

The Ombudsman had the University of the Sunshine Coast look into how small businesses and digital marketing services work together.

This study found that most problems happen because both sides don’t understand what the other needs. This information is now in a guide to help small businesses do things better.

Digital marketing can be vital to the success of a small business yet one-in-three end up in a dispute with their provider, according to new research.

And almost 70% of small businesses last fewer than 12 months with the digital marketing provider they choose.

The high proportion of disputes and the large turnover in providers has prompted the Australian Small Business and Family Enterprise Ombudsman, Bruce Billson, to release a best practice guide for small business to provide simple steps they can take to better match their needs and expectations with those of digital marketing service providers.

“A digital marketing service provider is a person or agency that you engage to help with your online presence. This may include branding, website, search engine rankings and marketing strategy that can help grow your business and brand,” Mr Billson said.

“But for too many small businesses this relationship can be unsatisfactory, and for one-in-three it ends in a dispute.

“Our guide gives small business actionable tips on receiving great service and building a real partnership with a digital marketing service provider.”

There is also a guide for digital marketing providers to better understand the needs of small businesses. 

Five tips by ASBFEO for working with a digital marketing service provider:

Tip 1 – Get the right services at the right price

Before talking to a provider, identify the support you need and what you want them to do. This will help you decide if their services meet your needs, how much their services cost, when you need to pay them and for how long.

Tip 2 – Choose your provider wisely

Ask for work examples and contact details of current and former clients. This will help you decide if the providers experience and recommendations suit your business needs, if expectations have been met and how they interact with their clients.

Tip 3 – Have open communication

Good communication and frequent meetings with your provider can help manage issues and create opportunities. This is important to get the services and results you need.

Many providers have service standards, so you know what to expect, including guaranteed response times. If a provider isn’t open and honest about expectations, results, and costs at the start, they are unlikely to improve over time.

Tip 4 – Careful consideration of your contract

Make sure you have a contract to meet your business’ needs with your provider. 

Check and ask that the following are included:

a clear statement of what you will receive and when (including the timing for social media boosts where relevant)

any important statements previously made to you by the provider (don’t expect anything that is not included)

all costs, payment timings and overall contract costs 

regular and detailed reporting of results

simple and clear exit processes, including early termination and any penalties

clear steps for dispute resolution that includes mediation 

a clear statement on termination, that provides for:

any needed training

handover of assets, access, permissions, passwords, and systems

return of all social media channels and advertising accounts.

Also ensure your contract does not include payments for any unnecessary services or products. 

Tip 5 – ASBFEO’s Dispute Support Tool

If you have a problem with your provider, work out your next steps and get back to business by using the dispute support tool. 

Building a successful relationship

The study found digital marketing service providers often did not communicate risk; were not transparent with details about services, timeframes and results; and did not treat their clients as collaborative partners.

It concluded that a lack of digital literacy among small business owners prevented them from proactively asking relevant questions about the services being provided by digital marketing service providers. Half of small businesses said that their providers pushed them to buy expensive and irrelevant services.

“Before you talk to a provider, identifying the assistance you need and what you want the provider to do and what you want to do yourself,” Mr Billson said.

“And when you talk to a provider make sure you understand exactly what they will do for you and at what times and that you are both clear on the cost, including any fees or other charges, and for how long the agreement will apply.”

The lead researcher at the University of the Sunshine Coast, Dr Karen Sutherland, said the common reason for relationships ending up in a dispute was a lack of open, informed and honest communication between small business and a digital marketing provider.

“There needs to be clear and honest communication about budget, the exact service being provided and setting realistic expectations for results,” Dr Sutherland said.

“Is the service for ad campaign management only? A website revamp? Who will own the website domain at the end of the contract? Will social media be required? If so, how much control will the marketing provider have over that social media account?”

“And most importantly, make sure everything that’s agreed upon is written into a contract.”

Dr Sutherland said a little due diligence from small business owners themselves can go a long way to avoiding problems. She said most marketing providers were not out to “get” business owners, rather it’s a matter of finding a provider that’s best aligned to your business.

“Different companies have different capabilities. Some are used to working with bigger clients, bigger budgets and will want more control over a business’ marketing content – and maybe that’s not a good fit for you or your business,” she said.

“So make sure you form a clear idea of what it is you want and research prospective companies before you engage with them. “Look at some of their previous work, reach out to former clients and see if it seems they seem like the right company for your needs.”

“The growth in disputes involving digital platforms and digital service providers has motivated us to provide a guide to preventative steps and better practice guidance that might help reduce the harm these disputes are causing,” Mr Billson said.

“Digital platforms have fundamentally changed the way in which small businesses connect and sell to their customers and enable them to reach a significant portion of Australian and international markets.”

The best practice guides are available at asbfeo.gov.au/DMS-providers and asbfeo.gov.au/DMS-SMES

Small businesses who are in a dispute or need assistance can contact the Ombudsman at www.asbfeo.gov.au

Keep up to date with our stories on LinkedIn, Twitter, Facebook and Instagram.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Dynamic Business – https://dynamicbusiness.com/topics/small-business-resources/best-practices-for-small-businesses-and-digital-marketing.html

Tags: Best practicesbusinesssmall’
Previous Post

How Can Indian Women’s Hockey Team Qualify For Paris Olympics 2024 After Defeat Against Germany?

Next Post

Tiktok Nano influencers have 9.8% engagement rate, surpassing Instagram

Frontdoor Announces Tech Expert Dr. Bala Ganesh as Chief Technology Officer – Business Wire

Frontdoor Appoints Tech Visionary Dr. Bala Ganesh as New Chief Technology Officer

June 25, 2025
City council approves Sports Illustrated Resort – WBRC 6 News

City Council Approves Exciting New Sports Illustrated Resort Project

June 25, 2025
MEPAG Search for Life – Science Analysis Group Science Community Virtual Workshops – astrobiology.com

MEPAG Search for Life – Science Analysis Group Science Community Virtual Workshops – astrobiology.com

June 25, 2025
Volusia County Marine Science Center reopens to the public – Spectrum News 13

Volusia County Marine Science Center Welcomes Visitors Once Again

June 25, 2025

Boss Lifestyle’ Ponzi Scheme Mastermind Admits Guilt in $23 Million Fraud Scandal

June 25, 2025
Exclusive | Stablecoin World Opens Up to Main Street Banks – WSJ

Exclusive | Stablecoin World Opens Up to Main Street Banks – WSJ

June 25, 2025
UK calls China a major challenge but an essential economic partner – AP News

UK Labels China a Major Challenge While Emphasizing Its Role as a Vital Economic Partner

June 25, 2025
George Lopez is coming to Spokane – KXLY.com

George Lopez is coming to Spokane – KXLY.com

June 25, 2025
Neera Tanden defends use of presidential autopen, denies covering up Biden’s health – WSYX

Neera Tanden Defends Use of Presidential Autopen, Rejects Claims of Concealing Biden’s Health Information

June 25, 2025
Blake Farenthold, 63, Congressman Who Quit in Harassment Case, Dies – The New York Times

Former Congressman Blake Farenthold, Who Resigned Amid Harassment Scandal, Dies at 63

June 25, 2025

Categories

Archives

June 2025
MTWTFSS
 1
2345678
9101112131415
16171819202122
23242526272829
30 
« May    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (698)
  • Economy (716)
  • Entertainment (21,612)
  • General (15,556)
  • Health (9,755)
  • Lifestyle (721)
  • News (22,149)
  • People (718)
  • Politics (723)
  • Science (15,934)
  • Sports (21,213)
  • Technology (15,702)
  • World (696)

Recent News

Frontdoor Announces Tech Expert Dr. Bala Ganesh as Chief Technology Officer – Business Wire

Frontdoor Appoints Tech Visionary Dr. Bala Ganesh as New Chief Technology Officer

June 25, 2025
City council approves Sports Illustrated Resort – WBRC 6 News

City Council Approves Exciting New Sports Illustrated Resort Project

June 25, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version