* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Sunday, October 5, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Why Taylor Swift Name-Dropped Elizabeth Taylor in Her New Album – Yahoo

    Here’s Why Taylor Swift Dropped Elizabeth Taylor’s Name in Her New Album

    Al Roker Gives Olivia Dean an Unexpected ‘New Job’ on the ‘Today’ Show – Yahoo

    Al Roker Shocks Olivia Dean with an Exciting New Role on the ‘Today’ Show

    Books about the arts and some haunts for a Denton October – Denton Record-Chronicle

    Uncover Artistic Treasures and Spooky Adventures to Experience in Denton This October

    Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

    Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

    Major airline to offer new in-flight entertainment options for passengers – PennLive.com

    Major airline to offer new in-flight entertainment options for passengers – PennLive.com

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    What the Recent Price Surge Means for Figure Technology Solutions After SEC Settlement – Yahoo Finance

    What the Recent Price Surge Reveals About Figure Technology Solutions Following SEC Settlement

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    A Tech Expo Shows What China Can Make, but Not Who’ll Buy It All – The New York Times

    Inside China’s Tech Expo: Cutting-Edge Innovations Face Uncertain Demand

    Steampunk Metal Oval Technology Sense Sunglasses Personality Handmade Chain Multicolor Sunglasses UV400 – The San Joaquin Valley Sun

    Steampunk Metal Oval Sunglasses with Handmade Multicolor Chain – Bold UV400 Protection and Unique Style

    STELLA Automotive AI Appoints Fred Seidelman as Chief Technology Officer – Yahoo Finance

    STELLA Automotive AI Appoints Fred Seidelman as New Chief Technology Officer

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Why Taylor Swift Name-Dropped Elizabeth Taylor in Her New Album – Yahoo

    Here’s Why Taylor Swift Dropped Elizabeth Taylor’s Name in Her New Album

    Al Roker Gives Olivia Dean an Unexpected ‘New Job’ on the ‘Today’ Show – Yahoo

    Al Roker Shocks Olivia Dean with an Exciting New Role on the ‘Today’ Show

    Books about the arts and some haunts for a Denton October – Denton Record-Chronicle

    Uncover Artistic Treasures and Spooky Adventures to Experience in Denton This October

    Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

    Taylor Swift Releases New Album The Life of a Showgirl : Listen and Read the Full Credits – Yahoo

    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

    Toni Braxton Is Turning Her Biggest Hits Into Lifetime Movies – Yahoo

    Major airline to offer new in-flight entertainment options for passengers – PennLive.com

    Major airline to offer new in-flight entertainment options for passengers – PennLive.com

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    What the Recent Price Surge Means for Figure Technology Solutions After SEC Settlement – Yahoo Finance

    What the Recent Price Surge Reveals About Figure Technology Solutions Following SEC Settlement

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    MAC Brings iPad Technology to Football Sidelines Across All 13 Member Schools – Sports Video Group

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    Technology Is Becoming More Important Than Humans In CX – No Jitter

    A Tech Expo Shows What China Can Make, but Not Who’ll Buy It All – The New York Times

    Inside China’s Tech Expo: Cutting-Edge Innovations Face Uncertain Demand

    Steampunk Metal Oval Technology Sense Sunglasses Personality Handmade Chain Multicolor Sunglasses UV400 – The San Joaquin Valley Sun

    Steampunk Metal Oval Sunglasses with Handmade Multicolor Chain – Bold UV400 Protection and Unique Style

    STELLA Automotive AI Appoints Fred Seidelman as Chief Technology Officer – Yahoo Finance

    STELLA Automotive AI Appoints Fred Seidelman as New Chief Technology Officer

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

Big Mac, big tech: Inside the McDonald’s meltdown

March 18, 2024
in Business
Big Mac, big tech: Inside the McDonald’s meltdown
Share on FacebookShare on Twitter

Navigation for News Categories

no caption

Technology so infuses every aspect of McDonald’s business that it would only be a slight exaggeration to call it a tech company that happens to sell burgers.
Photo: 123rf.com

By Waylon Cunningham for Reuters

When McDonald’s first opened for business in the 1940s, its workers stood at physical counters, its burgers and fries were listed on paper menus, and its customers paid cash to its human cashiers.

How quaint.

Today technology so infuses every aspect of McDonald’s business that it would only be a slight exaggeration to call it a tech company that happens to sell burgers.

McDonald’s mobile app; its human-less, order-taking kiosks; its digitised menus that change based on trends, the weather and more; and even its generative AI – together, these enable McDonald’s to eke out additional sales and efficiencies worth billions of dollars to the company, which has 40,000 locations in roughly 100 countries.

Yet that same tech can also bring McDonald’s to its knees.

On Friday (US time), system outages plagued McDonald’s locations across some of its biggest global markets, including Japan, Australia, United Kingdom and New Zealand, forcing many stores to temporarily take only cash or shut down entirely.

McDonald’s hasn’t disclosed how widespread the outages were, but on Friday afternoon, 12 hours after the outages were first reported, a franchise in San Antonio, Texas wouldn’t accept orders in its app and couldn’t accept cash.

McDonald’s said in a statement the outage was caused by an unnamed third-party provider during a “configuration change”. Asked for comment, McDonald’s referred to that statement. McDonald’s Japan on Saturday apologised for the inconvenience, saying all its restaurants and its delivery service were operating normally.

The burger giant did flag that something like this could happen, at least to Wall Street.

“We are increasingly reliant upon technology systems,” company lawyers wrote in its annual Securities and Exchange Commission filing on 22 February. “Any failure or interruption of these systems could significantly impact our or our franchisees’ operations, or our customers’ experiences and perceptions.”

Even AI gets a warning in the filing, which states that “the artificial intelligence tools we are incorporating into certain aspects of our restaurant operations may not generate the intended efficiencies and may impact our business results.”

DUSSELDORF, GERMANY - CIRCA SEPTEMBER, 2018: McDonald's restaurant in Dusseldorf airport.

McDonald’s restaurant in Dusseldorf airport.
Photo: AFP

Yet Friday’s widespread outage is unlikely to bump McDonald’s out of its long-term strategy to deepen its reliance on tech.

McDonald’s wants more customers to order through digital avenues like its app and kiosks, which already made up a third of its sales in top markets in 2022.

In December McDonald’s announced a partnership with Google to move restaurant computer systems into the cloud, where the global scale of data will allow McDonald’s generative AI system to “better understand the broadest range of patterns and nuances”, resulting in what McDonald’s at the time said would be “hotter, fresher food”.

Generative AI already powers much of the restaurant operations and personalised pitches made from internal profiles of customers.

It’s not just McDonald’s. Tech is the strategy du jour of virtually every major fast food chain.

Starbucks in 2019 announced its own internal AI platform, called ‘Deep Brew’, which then-CEO Kevin Johnson said would increasingly power its personalised offers, store staffing and inventory management.

“Over the next 10 years, we want to be as good at AI as the tech giants,” Johnson told a retail conference in 2020, according to Retail Dive, a trade publication. Starbucks in 2022 hired a former McDonald’s executive to oversee its use of technology.

Risks from this new technology don’t just come from system outages.

Wendy’s got public backlash after its CEO said during an earnings call in mid-February that the chain would soon use “dynamic pricing” on its digital signs – yet another technology that would not have been possible before the age of information.

The chain later clarified that it did not intend to use digital signs to implement “surge pricing” that could let it charge higher prices during busy times. Rather, Wendy’s said, its CEO’s remarks referred to its plan to offer discounts to patrons during slow parts of the day.

– This story was first published by Reuters

Get the RNZ app

for ad-free news and current affairs

Download from Apple App Store
Download from Google Play Store

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : RNZ – https://www.rnz.co.nz/news/business/511901/big-mac-big-tech-inside-the-mcdonald-s-meltdown

Tags: businessInsidemcdonalds
Previous Post

Grocery prices consumers’ biggest financial concern

Next Post

NZ Post plan to replace postal workers with couriers will slow deliveries, union says

First Record of Mating Involving a Melanistic Jaguar (Panthera onca) in the Wild: Novel Behavioural Insights Into Colour Morphs and Captive‐Wild Comparisons – Luypaert – 2025 – Ecology and Evolution – Wiley Online Library

First Record of Mating Involving a Melanistic Jaguar (Panthera onca) in the Wild: Novel Behavioural Insights Into Colour Morphs and Captive‐Wild Comparisons – Luypaert – 2025 – Ecology and Evolution – Wiley Online Library

October 5, 2025
Multi-generational vulture nests hold 700 years of human artifacts – Popular Science

Multi-generational vulture nests hold 700 years of human artifacts – Popular Science

October 5, 2025
Chinese tech company develops creepy ultra-lifelike robot face — watch it blink, twitch and nod – Live Science

Chinese tech company develops creepy ultra-lifelike robot face — watch it blink, twitch and nod – Live Science

October 5, 2025
FSE Lifestyle Services (HKG:331) Has Announced That Its Dividend Will Be Reduced To HK$0.185 – simplywall.st

FSE Lifestyle Services (HKG:331) Has Announced That Its Dividend Will Be Reduced To HK$0.185 – simplywall.st

October 5, 2025
Irrigation technology adapts to water restrictions – Farm Progress

Innovative Irrigation Technologies Transform Farming Amid Water Restrictions

October 5, 2025
Allende, Alba and Messi help Miami beat Revolution 4-1 – Yahoo Sports

Allende, Alba, and Messi Ignite Miami’s Stunning 4-1 Triumph Over Revolution

October 5, 2025
Watch the October 2025 Edition of the World Report – newsroom.churchofjesuschrist.org

Watch the October 2025 Edition of the World Report – newsroom.churchofjesuschrist.org

October 5, 2025
Shutdowns usually don’t do much economic damage, but there are reasons to worry this time – PBS

Why This Shutdown Could Hit the Economy Harder Than Usual

October 5, 2025
Why Taylor Swift Name-Dropped Elizabeth Taylor in Her New Album – Yahoo

Here’s Why Taylor Swift Dropped Elizabeth Taylor’s Name in Her New Album

October 5, 2025

Unleash Your Potential: Join the Franciscan Health Women’s Conference 2025!

October 5, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (852)
  • Economy (872)
  • Entertainment (21,746)
  • General (17,419)
  • Health (9,914)
  • Lifestyle (885)
  • News (22,149)
  • People (874)
  • Politics (883)
  • Science (16,083)
  • Sports (21,373)
  • Technology (15,854)
  • World (855)

Recent News

First Record of Mating Involving a Melanistic Jaguar (Panthera onca) in the Wild: Novel Behavioural Insights Into Colour Morphs and Captive‐Wild Comparisons – Luypaert – 2025 – Ecology and Evolution – Wiley Online Library

First Record of Mating Involving a Melanistic Jaguar (Panthera onca) in the Wild: Novel Behavioural Insights Into Colour Morphs and Captive‐Wild Comparisons – Luypaert – 2025 – Ecology and Evolution – Wiley Online Library

October 5, 2025
Multi-generational vulture nests hold 700 years of human artifacts – Popular Science

Multi-generational vulture nests hold 700 years of human artifacts – Popular Science

October 5, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version