Venture funding is scarce, valuations are down, and exit options are dwindling. What should founders do?
January 30, 2024
Yaroslav Danylchenko/Stocksy
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Successfully launching and scaling a new business venture has never been easy. When fundraising dries up and uncontrollables become more prevalent, the challenge is even greater. But founders increase their odds of success by proving product-market fit on a budget, conservatively fundraising, and focusing on culture and governance early on.
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James Sherman is a serial internet entrepreneur who has launched three ventures, including an internet strategy consulting firm, ShermansTravel Media, and an e-commerce firm. He is an active angel investor, mentor to entrepreneurs, and former Bain consultant and media company executive. He sits on the board of HBS Alumni Angels of New York. He is the co-author of Smart Startups: What Every Entrepreneur Needs to Know—Advice from 18 Harvard Business School Founders (Harper Collins, 2023).
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