Chinese electric vehicle juggernaut BYD Co. plans to launch its first electrified pickup truck for the global market later this year, throwing down the gauntlet to Toyota Motor Corp.’s popular HiLux, Ford Motor Co.’s Ranger and Isuzu Motors Ltd.’s D-Max.
Author of the article:
Bloomberg News
Peter Vercoe
Published Apr 03, 2024 • 1 minute read
(Bloomberg) — Chinese electric vehicle juggernaut BYD Co. plans to launch its first electrified pickup truck for the global market later this year, throwing down the gauntlet to Toyota Motor Corp.’s popular HiLux, Ford Motor Co.’s Ranger and Isuzu Motors Ltd.’s D-Max.
Photos released by BYD show a boxy dual-cab truck daubed in orange and blue camouflage paint being road tested in an unspecified location. While the company didn’t release any details on the powertrain, performance specifications or pricing, it said the mid- to full-size truck will be its first “new energy” pickup.
Advertisement 2
This advertisement has not loaded yet, but your article continues below.
THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY
Subscribe now to read the latest news in your city and across Canada.
Exclusive articles from Barbara Shecter, Joe O’Connor, Gabriel Friedman, Victoria Wells and others.Daily content from Financial Times, the world’s leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.
SUBSCRIBE TO UNLOCK MORE ARTICLES
Subscribe now to read the latest news in your city and across Canada.
Exclusive articles from Barbara Shecter, Joe O’Connor, Gabriel Friedman, Victoria Wells and others.Daily content from Financial Times, the world’s leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.
REGISTER / SIGN IN TO UNLOCK MORE ARTICLES
Create an account or sign in to continue with your reading experience.
Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.
Sign In or Create an Account
or
Article content
Article content
Read More: Plunging Pickup Truck Sales Threaten Detroit’s Profit Engine
While BYD vehicles aren’t available in the US, the automaker has been pushing into markets in Asia, Australia and South America, where pickups are popular. For instance, Toyota’s Hilux, Isuzu’s D-Max and Ford’s Ranger pickups are the top three selling vehicles in Australia. Isuzu last month unveiled an electric version of the D-Max.
Read More: Tesla Loses World’s Most Popular EV Maker Title to China’s BYD
The pickup will add to BYD’s broad lineup of EVs, from the popular Seagull hatchback, which sells for 69,800 yuan, or less than $10,000, all the way up to its Yangwang supercar that goes for 1.68 million yuan ($233,000). That range, and an aggressive wave of price cuts, has helped BYD dominate China’s EV market — the world’s largest, with a 33% market share last year.
Read More: Tesla’s Shrinking China Market Share Compounds Global Woes
—With assistance from Danny Lee.
Article content
>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Financial Post – https://financialpost.com/pmn/business-pmn/byd-plans-to-launch-first-electrified-pickup-truck-this-year