* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Sunday, September 28, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    Cardi B Adds More Dates to Little Miss Drama Tour: ‘Y’all Making Me Work’ – Yahoo

    Cardi B Extends Little Miss Drama Tour: “Y’all Making Me Work

    ‘Today’: Sheinelle Jones Thanks Katie Couric for Support After Husband’s Death – CBS 19 News

    Sheinelle Jones Expresses Heartfelt Thanks to Katie Couric for Support After Husband’s Passing

    Sate your hunger at DBA’s Taste of Downtown – Bakersfield.com

    Indulge Your Cravings at DBA’s Taste of Downtown!

    Caesars Entertainment (CZR): Assessing Valuation After Times Square Casino Setback and Mounting Investor Concerns – simplywall.st

    Caesars Entertainment Faces Times Square Casino Hurdles as Investor Concerns Mount

    Why Hilaria Baldwin Has Found the ‘DWTS’ Process ‘Embarrassing’ At Times – WFXG

    Hilaria Baldwin Opens Up About the Embarrassing Moments on Her ‘DWTS’ Journey

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    How Sustainable Technology is Shaping a Greener Future – Technology Magazine

    How Sustainable Technology is Driving the Revolution Toward a Greener Future

    Aurora police hope to add facial recognition technology to crime-fighting tools – CBS News

    Aurora Police Aim to Boost Crime-Fighting with New Facial Recognition Technology

    Autonomous Solutions shows off cutting-edge technology for the public – Cache Valley Daily

    Autonomous Solutions Unveils Cutting-Edge Technology for the Public

    Amazon to Pay $2.5 Billion in Prime Membership Settlement – The New York Times

    Amazon to Pay $2.5 Billion in Prime Membership Settlement – The New York Times

    What are we really gaining from technology? – Fast Company

    What Are We Really Gaining from Technology?

    TOMI Environmental Solutions, Inc. Expands SteraMist iHP Technology Services in Healthcare Sector with New Provider Partnership – Quiver Quantitative

    TOMI Environmental Solutions Accelerates SteraMist iHP Technology Expansion in Healthcare with New Provider Partnership

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    Cardi B Adds More Dates to Little Miss Drama Tour: ‘Y’all Making Me Work’ – Yahoo

    Cardi B Extends Little Miss Drama Tour: “Y’all Making Me Work

    ‘Today’: Sheinelle Jones Thanks Katie Couric for Support After Husband’s Death – CBS 19 News

    Sheinelle Jones Expresses Heartfelt Thanks to Katie Couric for Support After Husband’s Passing

    Sate your hunger at DBA’s Taste of Downtown – Bakersfield.com

    Indulge Your Cravings at DBA’s Taste of Downtown!

    Caesars Entertainment (CZR): Assessing Valuation After Times Square Casino Setback and Mounting Investor Concerns – simplywall.st

    Caesars Entertainment Faces Times Square Casino Hurdles as Investor Concerns Mount

    Why Hilaria Baldwin Has Found the ‘DWTS’ Process ‘Embarrassing’ At Times – WFXG

    Hilaria Baldwin Opens Up About the Embarrassing Moments on Her ‘DWTS’ Journey

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    How Sustainable Technology is Shaping a Greener Future – Technology Magazine

    How Sustainable Technology is Driving the Revolution Toward a Greener Future

    Aurora police hope to add facial recognition technology to crime-fighting tools – CBS News

    Aurora Police Aim to Boost Crime-Fighting with New Facial Recognition Technology

    Autonomous Solutions shows off cutting-edge technology for the public – Cache Valley Daily

    Autonomous Solutions Unveils Cutting-Edge Technology for the Public

    Amazon to Pay $2.5 Billion in Prime Membership Settlement – The New York Times

    Amazon to Pay $2.5 Billion in Prime Membership Settlement – The New York Times

    What are we really gaining from technology? – Fast Company

    What Are We Really Gaining from Technology?

    TOMI Environmental Solutions, Inc. Expands SteraMist iHP Technology Services in Healthcare Sector with New Provider Partnership – Quiver Quantitative

    TOMI Environmental Solutions Accelerates SteraMist iHP Technology Expansion in Healthcare with New Provider Partnership

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

Can Tupperware’s second female CEO in its 77-year history revive the house party?

October 18, 2023
in Business
Can Tupperware’s second female CEO in its 77-year history revive the house party?
Share on FacebookShare on Twitter

Tupperware named Laurie Ann Goldman its new chief executive officer, president, and director on Tuesday (Oct. 17).

How to prepare for the coming recession | Smart Investing

Goldman is known for her long tenure as the former CEO of Spanx, where she served for 12 years. She’s credited with transforming the shapewear startup into a global omnichannel retailer and a $1 billion unicorn.

Markets are liking the news. Tupperware stock partied up 18% to an intraday high of $2.49, a far cry from its low of 61 cents this year.

The food container giant has been through the wringer, barely surviving a tumultuous era that saw it run out of money, secure a lifesaving debt restructuring, and do a stint as a meme stock.

Goldman replaces Miguel Fernandez, who will also step down as a director. “Now is the right time to bring in new leadership, and Laurie Ann is exceptionally well-suited to advance our long-term strategy and accelerate growth,” Susan Cameron, chair of Tupperware’s board, said in a press release.

Tupperware’s first female chief executive was Patricia Stitzel, who had a brief tenure.

Tupperware’s first female chief executive was Patricia Stitzel, who had a brief tenure.Photo: Tupperware press photo

Goldman will be Tupperware’s second female CEO in 77 years 

The Tupperware board appointed its first female CEO, Patricia Stitzel, in 2018. “Tupperware supports and works with an independent Sales Force of 3.1 million, 90% of which are women,” a press release lauded.

In just 18 months, Stitzel left.

Where grandmothers reminisce about fun times partying over Tupperware with the girls, the new generation thinks it’s just “bowls and tumblers,” Stitzel said.

“People just don’t have connection with the brand anymore,” she explained on an earnings call in October 2019. “And inevitably, when we talk to people about what products do we have and who we are and the innovation in our line, they have absolutely no idea.”

Given rising competition from other container companies like OXO and Rubbermaid, brand is no longer what keeps Tupperware afloat.

“[B]rand loyalty is really yesterday’s news. The prize today is brand advocacy. It’s not enough for people to love your product,” Goldman told Huffington Post in 2014. “We’ve entered the recommendation economy where people don’t believe marketing, they believe each other.”

While Tupperware dealers used to earn trust through intimate parties at their homes and via word-of-mouth, the landscape for trust has evolved dramatically. That word-of-mouth now comes from influencer marketing and social media.

Tupperware expanded its distribution channels to Target last year, a replay of a 2002 strategy that only lasted eight months. 

It shows that the 77-year-old brand faces a struggle to move away from what used to work—direct sales. Until the Target partnership, Tupperware still relied on the “party” model, recruiting salespeople to sell to their network. 

With a track record of bringing brand and products to stores, Goldman may be the woman who can change Tupperware’s antiquated ways.

During her famed tenure at Spanx, she led the company’s development of new intimate apparel lines and its expansion into swimwear, activewear, jeans, and even Spanx for Men. She helped make Spanx available at retailers including Neiman Marcus, Saks, Harrods and Selfridges, as well as at the larger Kohl’s, Target, and Liverpool chains.

Before Spanx, Goldman spent a decade with Coca-Cola, where she led its worldwide licensing division. She was also briefly CEO of New Avon, a cosmetics giant, before being pushed out after its 2019 sale to LG Household & Health Care. Most recently, she served as CEO of cosmetic treatment provider OVME Aesthetics.

Goldman perhaps hinted at her focus on retail partners in the press release announcing her appointment: “This is a tribute to the entrepreneurial and inventive spirit of the wonderful teams that sell and create Tupperware and its impressive retail partners.”

Tupperware sold by women, fronted by men

Those hardy food containers with a double seal were invented by an engineer named Earl S. Tupper in the 1940s. But Tupper, who launched his eponymous company in 1946, wasn’t good at selling his products.

Women gather in a house sharing food container products

Better living through plastic: A Tupperware party in 1963.Photo: Daily Herald Archive/SSPL (Getty Images)

A divorced mother named Brownie Wise had the ingenious idea to hold “Tupperware parties.” In just three years, annual sales surged to the equivalent of $275 million today. Wise was hired as the company’s vice president of marketing, an unprecedented role for a woman at the time.

By 1954, Wise had grown Tupperware’s marketing network to 20,000 dealers and distributors—rural, urban, Black, and white women—all hoping for a chance to move up in the world. Tupper wasn’t happy being overshadowed by a woman, and the two reportedly argued constantly over company strategy and management.

In the late 1950s, Tupper pushed to sell his business, firing Wise after a prospective buyer suggested it wouldn’t commit to purchasing a company with a woman executive. Wise sued and got a payout of $30,000.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Quartz – https://qz.com/can-tupperware-s-second-female-ceo-in-its-77-year-histo-1850934538

Tags: businesssecondTupperware’s
Previous Post

How to prepare for the coming recession | Smart Investing

Next Post

3 predictions about the return to office debate

Real-World Data Support Dual Benefit of Biologic Therapy for Hidradenitis Suppurativa – The American Journal of Managed Care® (AJMC®)

Real-World Data Support Dual Benefit of Biologic Therapy for Hidradenitis Suppurativa – The American Journal of Managed Care® (AJMC®)

September 28, 2025
Recession seems far off — that’s the good news. Yet the economy is also far from trouble-free. – MarketWatch

Recession seems far off — that’s the good news. Yet the economy is also far from trouble-free. – MarketWatch

September 28, 2025
TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

September 28, 2025
Is Clover Health (CLOV) Using AI to Shift Its Healthcare Competitive Position? – simplywall.st

Is Clover Health (CLOV) Revolutionizing Healthcare with Cutting-Edge AI?

September 28, 2025
Iowa Matters Less Than Ever for Democrats, but They Can’t Quit It – The New York Times

Iowa Matters Less Than Ever for Democrats, but They Can’t Quit It – The New York Times

September 28, 2025
Little Spokane River Spill – Washington State Department of Ecology (.gov)

Little Spokane River Spill – Washington State Department of Ecology (.gov)

September 27, 2025
St. Pete City Council voices support to save shuttered Science Center – FOX 13 Tampa Bay

St. Pete City Council voices support to save shuttered Science Center – FOX 13 Tampa Bay

September 27, 2025
LDWF Announces Temporary Closure of the Nature & Science Center at Port Wonder – Louisiana Department of Wildlife and Fisheries (.gov)

Temporary Closure of the Nature & Science Center at Port Wonder Announced

September 27, 2025
The One Ingredient That Gives Chickpeas That Perfect Crunch – Yahoo

The Secret Ingredient That Makes Chickpeas Irresistibly Crunchy

September 27, 2025
How Sustainable Technology is Shaping a Greener Future – Technology Magazine

How Sustainable Technology is Driving the Revolution Toward a Greener Future

September 27, 2025

Categories

Archives

September 2025
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
2930  
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (840)
  • Economy (861)
  • Entertainment (21,735)
  • General (17,281)
  • Health (9,904)
  • Lifestyle (873)
  • News (22,149)
  • People (862)
  • Politics (871)
  • Science (16,070)
  • Sports (21,360)
  • Technology (15,843)
  • World (843)

Recent News

Real-World Data Support Dual Benefit of Biologic Therapy for Hidradenitis Suppurativa – The American Journal of Managed Care® (AJMC®)

Real-World Data Support Dual Benefit of Biologic Therapy for Hidradenitis Suppurativa – The American Journal of Managed Care® (AJMC®)

September 28, 2025
Recession seems far off — that’s the good news. Yet the economy is also far from trouble-free. – MarketWatch

Recession seems far off — that’s the good news. Yet the economy is also far from trouble-free. – MarketWatch

September 28, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version