Chatbots and Design lead in generative AI relevance

Executives Embrace the Expansion of Knowledge Worker Roles with Generative AI, Finds Capgemini Research.

A recent report by Capgemini Research Institute reveals that 70 per cent of executives are confident that generative AI will revolutionize the roles of knowledge workers. The study also highlights that an overwhelming 96 per cent of executives acknowledge the crucial role of generative AI in boardroom discussions, with many showing strong support for its implementation.

Despite concerns about potential risks, 74 per cent of executives believe that the benefits of generative AI far outweigh any associated drawbacks. In fact, 40 per cent of organizations have already dedicated resources to generative AI, while an additional 49 per cent are actively considering doing so within the next year.

The research further emphasizes that chatbots, used for automating customer service and streamlining knowledge management, and tools for data manipulation, design, and summarization, are viewed as the most valuable generative AI applications across industries.

Executives are optimistic about the transformative impact of generative AI. They expect increased efficiency in product design, more interactive and engaging customer experiences, and improvements in sales and operational efficiency within a three-year timeframe.

The high-tech industry stands at the forefront of generative AI integration, with 84 per cent of executives expressing confidence in its overall impact. Almost 70 per cent of executives in this industry have already initiated generative AI pilot projects, and 18% have successfully implemented the technology in some locations or business functions. The IT function is considered to hold the greatest potential for generative AI, followed by sales and marketing.

The rise of generative AI is projected to create new job roles, such as AI auditors and ethicists. As a result, 69% of executives anticipate the need for significant investment in upskilling and cross-skilling employees to integrate the technology effectively.

While nearly 80 per cent of organizations understand the importance of sustainable implementation of generative AI, only a fraction of those planning to train their own models have taken steps to mitigate the environmental impact. This highlights the need for more concrete efforts towards sustainability in the field.

The findings of the report demonstrate the growing recognition among executives of the transformative power of generative AI. As organizations accelerate their adoption of this technology, they must prioritize a human-centric approach and establish clear guidelines to foster trust in the workplace and ensure sustainable implementation.

“Generative AI is a transformational force for innovation in organisations, accelerating industry specific use cases to create value, and it’s no surprise that it’s already at the top of the agenda of virtually every large organisation,” comments Franck Greverie, Chief Portfolio Officer and Group Executive Board Member at Capgemini. 

“While generative AI can enable numerous benefits for businesses and employees alike, adopting a human-centric approach while scaling the technology and implementing necessary guidelines will be key to fostering trust in the workplace. As businesses accelerate their generative AI journeys, they must prioritise implementing it sustainably across the organisation.”

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