* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, September 13, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Entertainment Community Fund Launches Program Supporting Entrepreneurs – Playbill

    Entertainment Community Fund Unveils Exciting New Program to Empower Entrepreneurs

    Behind the turntables: DJ Johnny Kage’s story of perseverance – yahoo.com

    Behind the Turntables: DJ Johnny Kage’s Inspiring Journey of Perseverance

    The other WWE star James Gunn wanted for Peacemaker instead of John Cena – yahoo.com

    The WWE Star James Gunn Originally Wanted for Peacemaker Instead of John Cena

    Quinta Brunson, John Stamos Join Entertainment and Technology Summit – Variety

    Quinta Brunson and John Stamos to Headline Thrilling Entertainment and Technology Summit

    ‘Breaking Bad’ star arrested for incident with neighbor. Here’s the latest – PennLive.com

    Breaking Bad’ Star Arrested Following Neighbor Dispute: Latest Updates

    Palmetto Sports & Entertainment to air Columbia Fireflies playoff games – WIS News 10

    Catch Every Thrilling Moment: Palmetto Sports & Entertainment to Broadcast Columbia Fireflies Playoff Games!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    What if artificial intelligence is just a “normal” technology? – The Economist

    What if artificial intelligence is just a “normal” technology? – The Economist

    Lincoln Trail College Receives $100,000 Grant from Marathon Petroleum Corporation for Technology Center – wwbl.com

    Lincoln Trail College Lands $100,000 Grant from Marathon Petroleum to Elevate Technology Center

    Aston Martin to integrate Pirelli’s cyber tyre technology in future models – Just Auto

    Aston Martin to Revolutionize Future Models with Pirelli’s Cutting-Edge Cyber Tyre Technology

    Figure Technology’s stock sizzles after IPO, as investors stay hungry for crypto deals – MarketWatch

    Figure Technology’s Stock Skyrockets After IPO Amid Surging Crypto Investor Excitement

    AI is the ‘most transformational technology’ in our lifetime, AMD CEO argues – Fox Business

    AMD CEO Declares AI the Most Transformative Technology of Our Era

    PAR Technology (PAR) Unveils AI-Powered Assistant Enhancing Restaurant Operations and Customer Engagement – simplywall.st

    PAR Technology Unveils AI-Powered Assistant to Revolutionize Restaurant Operations and Boost Customer Engagement

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Entertainment Community Fund Launches Program Supporting Entrepreneurs – Playbill

    Entertainment Community Fund Unveils Exciting New Program to Empower Entrepreneurs

    Behind the turntables: DJ Johnny Kage’s story of perseverance – yahoo.com

    Behind the Turntables: DJ Johnny Kage’s Inspiring Journey of Perseverance

    The other WWE star James Gunn wanted for Peacemaker instead of John Cena – yahoo.com

    The WWE Star James Gunn Originally Wanted for Peacemaker Instead of John Cena

    Quinta Brunson, John Stamos Join Entertainment and Technology Summit – Variety

    Quinta Brunson and John Stamos to Headline Thrilling Entertainment and Technology Summit

    ‘Breaking Bad’ star arrested for incident with neighbor. Here’s the latest – PennLive.com

    Breaking Bad’ Star Arrested Following Neighbor Dispute: Latest Updates

    Palmetto Sports & Entertainment to air Columbia Fireflies playoff games – WIS News 10

    Catch Every Thrilling Moment: Palmetto Sports & Entertainment to Broadcast Columbia Fireflies Playoff Games!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    What if artificial intelligence is just a “normal” technology? – The Economist

    What if artificial intelligence is just a “normal” technology? – The Economist

    Lincoln Trail College Receives $100,000 Grant from Marathon Petroleum Corporation for Technology Center – wwbl.com

    Lincoln Trail College Lands $100,000 Grant from Marathon Petroleum to Elevate Technology Center

    Aston Martin to integrate Pirelli’s cyber tyre technology in future models – Just Auto

    Aston Martin to Revolutionize Future Models with Pirelli’s Cutting-Edge Cyber Tyre Technology

    Figure Technology’s stock sizzles after IPO, as investors stay hungry for crypto deals – MarketWatch

    Figure Technology’s Stock Skyrockets After IPO Amid Surging Crypto Investor Excitement

    AI is the ‘most transformational technology’ in our lifetime, AMD CEO argues – Fox Business

    AMD CEO Declares AI the Most Transformative Technology of Our Era

    PAR Technology (PAR) Unveils AI-Powered Assistant Enhancing Restaurant Operations and Customer Engagement – simplywall.st

    PAR Technology Unveils AI-Powered Assistant to Revolutionize Restaurant Operations and Boost Customer Engagement

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

CMOs more likely to be responsible for AI, less likely to understand it

September 15, 2023
in Business
CMOs more likely to be responsible for AI, less likely to understand it
Share on FacebookShare on Twitter

CMOs are more likely to be responsible for AI adoption than other C-suite executives, but less likely to understand it, according to a new survey.

CMOs are most likely to say they have a beginner’s understanding of AI (30%) and least likely to say they have an advanced understanding (10%), according to the survey by the Marketing AI Institute and AI-driven conversational marketing platform Drift. They also are least likely to have high or very high degrees of confidence in evaluating AI technology (33%) and are least likely to be infusing AI into their daily workflows (26%).

The survey also found CEOs and CMOs are the two most likely roles to own AI adoption and integration within marketing organizations. CEOs are most commonly cited (35%) as the full owner or at least partial owner alongside other roles. CMOs are a close second, with 33% either partially or fully owning AI.

Dig deeper: 9 best practices for AI tools in content creation

Other roles don’t come anywhere close. Just 15% of respondents say the chief technology officer is involved in AI ownership, while 8% say the IT department or the chief digital officer is involved. 21% say no one owns AI at all.

Why we care. The survey findings suggest marketers increasingly recognize the potential of AI to improve their work. However, there’s still a big gap between potential and reality, as many marketers are still in the early stages of AI adoption. Do CMOs really lack understanding of it? It could be, or it could be that familiarity is breeding a bit of humility. If that’s not the case, they need to get up to speed fast and get to work creating an AI integration strategy. 

Barriers To Ai Adopt 800x563Source: AI Marketing Institute’s 2023 State of Marketing AI Report

Critically important

Overall, 64% of marketers believe AI will be either very or critically important to their success over the next 12 months. This is a significant increase from last year when 51% said this. More than 3/4ths (77%) of marketers said the top benefit of AI is reducing the time spent on repetitive tasks. 

Other top benefits of AI cited by marketers include:

Improving targeting and personalization (72%).

Increasing marketing campaign effectiveness (69%).

Gaining insights into customer behavior (67%).

Automating tasks (66%).

Generating new ideas (65%).

Nearly all (98%) marketers are already personally using AI in some way — most commonly, they’re experimenting with it (45%). Only 29% say it’s already infused into their daily workflows.

Methodology. The “2023 State of Marketing AI Report” is based on responses to 15 questions about AI and its role in marketing, as well as responses to six questions about the demographics of the survey takers. It took place between April 26 and July 12, 2023, and 918 respondents completed at least some of the survey, with the vast majority (96%) completing the full survey.

Get MarTech! Daily. Free. In your inbox.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : MarTech – https://martech.org/cmos-more-likely-to-be-responsible-for-ai-less-likely-to-understand-it/

Tags: businessResponsibleunderstand
Previous Post

IAB releases new guidelines as retail media networks mature

Next Post

Loan Processor Job Description: Templates to Help Build Your Team

‘We’ve done it before’: how not to lose hope in the fight against ecological disaster – The Guardian

We’ve Done It Before”: Finding Hope and Strength in the Fight Against Ecological Disaster

September 13, 2025
AI Can Generate Code. Is That a Threat to Computer Science Education? – Education Week

Is AI-Generated Code a Challenge for the Future of Computer Science Education?

September 13, 2025
Aldi’s $7 Salmon & Sweet Potato Dog Food Has Pups Going Wild – yahoo.com

Aldi’s $7 Salmon & Sweet Potato Dog Food Has Pups Going Wild

September 13, 2025
What if artificial intelligence is just a “normal” technology? – The Economist

What if artificial intelligence is just a “normal” technology? – The Economist

September 13, 2025
Saints to sign DL Jonah Williams to active roster – Yahoo Sports

Saints to sign DL Jonah Williams to active roster – Yahoo Sports

September 13, 2025
‘No team is perfect’: Scotland hunt for historic World Cup upset against England – The Guardian

Scotland Sets Sights on Historic World Cup Upset Against England: “No Team Is Perfect

September 13, 2025
What’s happening this week in economics? – Deloitte

What’s happening this week in economics? – Deloitte

September 13, 2025
VNC Recap: The Shifting Economics of University Sports & Entertainment, From $2.8B Settlement, NIL and Mixed-Use Venue Design – Pollstar News

The Future of University Sports and Entertainment: From a $2.8B Settlement to NIL and Cutting-Edge Venue Designs

September 13, 2025
Health costs associated with pregnancy, childbirth, and infant care – healthsystemtracker.org

Breaking Down the True Costs of Pregnancy, Childbirth, and Infant Care

September 13, 2025
Treasury Department says it will ‘fully cooperate’ with House Oversight panel’s Epstein probe – CNN

Treasury Department Pledges Full Cooperation in House Oversight’s Epstein Investigation

September 13, 2025

Categories

Archives

September 2025
MTWTFSS
1234567
891011121314
15161718192021
22232425262728
2930 
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (819)
  • Economy (838)
  • Entertainment (21,715)
  • General (17,016)
  • Health (9,881)
  • Lifestyle (853)
  • News (22,149)
  • People (841)
  • Politics (846)
  • Science (16,048)
  • Sports (21,338)
  • Technology (15,820)
  • World (820)

Recent News

‘We’ve done it before’: how not to lose hope in the fight against ecological disaster – The Guardian

We’ve Done It Before”: Finding Hope and Strength in the Fight Against Ecological Disaster

September 13, 2025
AI Can Generate Code. Is That a Threat to Computer Science Education? – Education Week

Is AI-Generated Code a Challenge for the Future of Computer Science Education?

September 13, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version