* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Wednesday, May 28, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Drew Brees opens Surge Entertainment Center in Metairie hot spot for new businesses – NOLA.com

    Drew Brees Unveils Exciting New Surge Entertainment Center in Metairie!

    Will Gio Stay Or Go On May 27 General Hospital? – Yahoo

    Will Gio Make a Shocking Exit on May 27th’s General Hospital

    First look: Disney shows star villains, Little Mermaid, tech – Yahoo

    Unveiling Disney’s Dark Side: A Sneak Peek at Iconic Villains, The Little Mermaid, and Cutting-Edge Technology!

    Fans Call Out Disney For Cutting Favorite ‘Lilo & Stitch’ Character: ‘It Makes Me Want to Cry’ – Yahoo

    Disney Fans Heartbroken Over the Cut of Beloved ‘Lilo & Stitch’ Character: ‘It Makes Me Want to Cry

    Oh My Girl’s sister group USPEER from WM Entertainment introduces individual members with high-energy clips for ‘Speed Zone’ debut – allkpop

    Get Ready to Meet USPEER: Oh My Girl’s Sister Group Unveils Dynamic Members in ‘Speed Zone’ Debut Clips!

    Ways to save money on entertainment and travel this summer – CBS News

    Smart Strategies to Slash Your Summer Entertainment and Travel Costs!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    MSE, DXC Technology expand tech partnership – Sports Business Journal

    MSE, DXC Technology expand tech partnership – Sports Business Journal

    Technology Driving Performance: How Elite MA Plans Leverage Data, Care Coordination, and Advanced Analytics to Thrive Amid CMS’s Rigorous 2025 Standards, Black Book – Newswire.com

    Unlocking Success: How Top MA Plans Harness Data and Analytics to Excel Under CMS’s 2025 Standards

    Arqit acquires Ampliphae’s technology IP, enhancing its global encryption portfolio – GlobeNewswire

    Arqit Boosts Global Encryption Portfolio with Strategic Acquisition of Ampliphae’s Technology IP

    Searenergy partners with Tethys Robotics on subsea inspection technology – Windtech International

    Searenergy partners with Tethys Robotics on subsea inspection technology – Windtech International

    China successfully tests new-gen satellite-to-ground data transmission technology – Global Times

    China successfully tests new-gen satellite-to-ground data transmission technology – Global Times

    Wireless Connectivity Technology Market Set to Witness – openPR.com

    Exploring the Future: Wireless Connectivity Technology Market Poised for Remarkable Growth!

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Drew Brees opens Surge Entertainment Center in Metairie hot spot for new businesses – NOLA.com

    Drew Brees Unveils Exciting New Surge Entertainment Center in Metairie!

    Will Gio Stay Or Go On May 27 General Hospital? – Yahoo

    Will Gio Make a Shocking Exit on May 27th’s General Hospital

    First look: Disney shows star villains, Little Mermaid, tech – Yahoo

    Unveiling Disney’s Dark Side: A Sneak Peek at Iconic Villains, The Little Mermaid, and Cutting-Edge Technology!

    Fans Call Out Disney For Cutting Favorite ‘Lilo & Stitch’ Character: ‘It Makes Me Want to Cry’ – Yahoo

    Disney Fans Heartbroken Over the Cut of Beloved ‘Lilo & Stitch’ Character: ‘It Makes Me Want to Cry

    Oh My Girl’s sister group USPEER from WM Entertainment introduces individual members with high-energy clips for ‘Speed Zone’ debut – allkpop

    Get Ready to Meet USPEER: Oh My Girl’s Sister Group Unveils Dynamic Members in ‘Speed Zone’ Debut Clips!

    Ways to save money on entertainment and travel this summer – CBS News

    Smart Strategies to Slash Your Summer Entertainment and Travel Costs!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    MSE, DXC Technology expand tech partnership – Sports Business Journal

    MSE, DXC Technology expand tech partnership – Sports Business Journal

    Technology Driving Performance: How Elite MA Plans Leverage Data, Care Coordination, and Advanced Analytics to Thrive Amid CMS’s Rigorous 2025 Standards, Black Book – Newswire.com

    Unlocking Success: How Top MA Plans Harness Data and Analytics to Excel Under CMS’s 2025 Standards

    Arqit acquires Ampliphae’s technology IP, enhancing its global encryption portfolio – GlobeNewswire

    Arqit Boosts Global Encryption Portfolio with Strategic Acquisition of Ampliphae’s Technology IP

    Searenergy partners with Tethys Robotics on subsea inspection technology – Windtech International

    Searenergy partners with Tethys Robotics on subsea inspection technology – Windtech International

    China successfully tests new-gen satellite-to-ground data transmission technology – Global Times

    China successfully tests new-gen satellite-to-ground data transmission technology – Global Times

    Wireless Connectivity Technology Market Set to Witness – openPR.com

    Exploring the Future: Wireless Connectivity Technology Market Poised for Remarkable Growth!

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

CMOs say the end of third-party cookies is both a major challenge and a good thing

August 10, 2023
in Business
CMOs say the end of third-party cookies is both a major challenge and a good thing
Share on FacebookShare on Twitter

MarTech » Identity resolution » CMOs say the end of third-party cookies is both a major challenge and a good thing

The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey.

Some 72% of CMOs say it will be difficult to handle the impending “cookiepocalypse,” according to Relay42’s report “Rethinking Digital Marketing in a Post-Cookie Era.” However, 61% also say it will wind up being a good thing for business.

Figure 3 372x600From Relay42’s report “Rethinking Digital Marketing in a Post-Cookie Era“

Why we care. If Google sticks to its schedule, it will end Chrome’s ability to use third-party cookies in October of next year. This means inventing whole new ways to do digital marketing. Time is running out and the stakes couldn’t be higher.

Dig deeper: Gartner: Give up on the complete view of the customer

“Setting aside the CDP lens, perhaps the most dominant impression is uncertainty. Other than Google Analytics 4 at 45%, no advertising solution to the deprecation of third-party cookies is used by more than 38% of respondents or fewer than 26%. This narrow range shows no single clear path forward has emerged,” David Raab, founder and CEO of the Customer Data Platform Institute, said in the report.

Seeing the customer. Only 22% of respondents said their tech provides advanced capability in providing a single customer view. Almost half (46%) said their capability to do this was either basic or non-existent.

Methodology. The report is based on a survey of 319 senior marketers working for companies with at least $10m in annual revenue, carried out in March and April 2023. Around two-thirds of companies surveyed have annual revenues of at least $100 million, and just under a third have revenues of at least $1 billion. The vast majority of respondents are from the UK (40%) or the US (39%). The best-represented business sectors are retail (33%) and financial services (19%). 

Find the report summarized here.

Get MarTech! Daily. Free. In your inbox.

About the author

Constantine von Hoffman

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : MarTech – https://martech.org/cmos-say-the-end-of-third-party-cookies-is-both-a-major-challenge-and-a-good-thing/

Tags: businessCookiesthird-party
Previous Post

Tim Parkin: Spotlight on the expert

Next Post

Unveiling The High Priestess Tarot Card Meaning

May 15 – Ecology proposes new updates to help industry transition to clean semi-trucks – Washington State Department of Ecology (.gov)

Ecology Unveils Exciting New Updates to Accelerate the Shift to Clean Semi-Trucks!

May 28, 2025
Earth’s core is ‘leaking’ gold, study finds – Live Science

Unlocking Earth’s Secrets: New Study Reveals Gold is ‘Leaking’ from the Core!

May 28, 2025
Reading Science Center awarded $175,500 Neighborhood Assistance Tax Credit to double education space – Berks Weekly

Reading Science Center Secures $175,500 Tax Credit to Expand Educational Space!

May 28, 2025

Want to Live Long? Lifestyle Matters More Than Genes – Time Magazine

May 28, 2025
This City Was Named the World’s Fastest-growing Wealth Hub With 156 Centimillionaires and 22 Billionaires – Travel + Leisure

This City Was Named the World’s Fastest-growing Wealth Hub With 156 Centimillionaires and 22 Billionaires – Travel + Leisure

May 28, 2025
Five Things We Learned About…The Creator Economy From D&AD Festival – Creative Salon

Unlocking Insights: Five Key Takeaways on the Creator Economy from D&AD Festival

May 28, 2025
New Portland entertainment venue to begin construction in June – KGW

Exciting New Entertainment Venue Set to Break Ground in Portland This June!

May 28, 2025
Can domestic financing solve the global health funding crisis? – Devex

Can domestic financing solve the global health funding crisis? – Devex

May 28, 2025
Brian Hughes to become NASA Chief of Staff – Florida Politics

Brian Hughes Takes the Helm as NASA’s New Chief of Staff!

May 28, 2025
MSE, DXC Technology expand tech partnership – Sports Business Journal

MSE, DXC Technology expand tech partnership – Sports Business Journal

May 28, 2025

Categories

Archives

May 2025
MTWTFSS
 1234
567891011
12131415161718
19202122232425
262728293031 
« Apr    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (647)
  • Economy (660)
  • Entertainment (21,567)
  • General (15,246)
  • Health (9,702)
  • Lifestyle (663)
  • News (22,149)
  • People (662)
  • Politics (668)
  • Science (15,883)
  • Sports (21,167)
  • Technology (15,648)
  • World (648)

Recent News

May 15 – Ecology proposes new updates to help industry transition to clean semi-trucks – Washington State Department of Ecology (.gov)

Ecology Unveils Exciting New Updates to Accelerate the Shift to Clean Semi-Trucks!

May 28, 2025
Earth’s core is ‘leaking’ gold, study finds – Live Science

Unlocking Earth’s Secrets: New Study Reveals Gold is ‘Leaking’ from the Core!

May 28, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version