* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, September 13, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Entertainment Community Fund Launches Program Supporting Entrepreneurs – Playbill

    Entertainment Community Fund Unveils Exciting New Program to Empower Entrepreneurs

    Behind the turntables: DJ Johnny Kage’s story of perseverance – yahoo.com

    Behind the Turntables: DJ Johnny Kage’s Inspiring Journey of Perseverance

    The other WWE star James Gunn wanted for Peacemaker instead of John Cena – yahoo.com

    The WWE Star James Gunn Originally Wanted for Peacemaker Instead of John Cena

    Quinta Brunson, John Stamos Join Entertainment and Technology Summit – Variety

    Quinta Brunson and John Stamos to Headline Thrilling Entertainment and Technology Summit

    ‘Breaking Bad’ star arrested for incident with neighbor. Here’s the latest – PennLive.com

    Breaking Bad’ Star Arrested Following Neighbor Dispute: Latest Updates

    Palmetto Sports & Entertainment to air Columbia Fireflies playoff games – WIS News 10

    Catch Every Thrilling Moment: Palmetto Sports & Entertainment to Broadcast Columbia Fireflies Playoff Games!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    What if artificial intelligence is just a “normal” technology? – The Economist

    What if artificial intelligence is just a “normal” technology? – The Economist

    Lincoln Trail College Receives $100,000 Grant from Marathon Petroleum Corporation for Technology Center – wwbl.com

    Lincoln Trail College Lands $100,000 Grant from Marathon Petroleum to Elevate Technology Center

    Aston Martin to integrate Pirelli’s cyber tyre technology in future models – Just Auto

    Aston Martin to Revolutionize Future Models with Pirelli’s Cutting-Edge Cyber Tyre Technology

    Figure Technology’s stock sizzles after IPO, as investors stay hungry for crypto deals – MarketWatch

    Figure Technology’s Stock Skyrockets After IPO Amid Surging Crypto Investor Excitement

    AI is the ‘most transformational technology’ in our lifetime, AMD CEO argues – Fox Business

    AMD CEO Declares AI the Most Transformative Technology of Our Era

    PAR Technology (PAR) Unveils AI-Powered Assistant Enhancing Restaurant Operations and Customer Engagement – simplywall.st

    PAR Technology Unveils AI-Powered Assistant to Revolutionize Restaurant Operations and Boost Customer Engagement

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Entertainment Community Fund Launches Program Supporting Entrepreneurs – Playbill

    Entertainment Community Fund Unveils Exciting New Program to Empower Entrepreneurs

    Behind the turntables: DJ Johnny Kage’s story of perseverance – yahoo.com

    Behind the Turntables: DJ Johnny Kage’s Inspiring Journey of Perseverance

    The other WWE star James Gunn wanted for Peacemaker instead of John Cena – yahoo.com

    The WWE Star James Gunn Originally Wanted for Peacemaker Instead of John Cena

    Quinta Brunson, John Stamos Join Entertainment and Technology Summit – Variety

    Quinta Brunson and John Stamos to Headline Thrilling Entertainment and Technology Summit

    ‘Breaking Bad’ star arrested for incident with neighbor. Here’s the latest – PennLive.com

    Breaking Bad’ Star Arrested Following Neighbor Dispute: Latest Updates

    Palmetto Sports & Entertainment to air Columbia Fireflies playoff games – WIS News 10

    Catch Every Thrilling Moment: Palmetto Sports & Entertainment to Broadcast Columbia Fireflies Playoff Games!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    What if artificial intelligence is just a “normal” technology? – The Economist

    What if artificial intelligence is just a “normal” technology? – The Economist

    Lincoln Trail College Receives $100,000 Grant from Marathon Petroleum Corporation for Technology Center – wwbl.com

    Lincoln Trail College Lands $100,000 Grant from Marathon Petroleum to Elevate Technology Center

    Aston Martin to integrate Pirelli’s cyber tyre technology in future models – Just Auto

    Aston Martin to Revolutionize Future Models with Pirelli’s Cutting-Edge Cyber Tyre Technology

    Figure Technology’s stock sizzles after IPO, as investors stay hungry for crypto deals – MarketWatch

    Figure Technology’s Stock Skyrockets After IPO Amid Surging Crypto Investor Excitement

    AI is the ‘most transformational technology’ in our lifetime, AMD CEO argues – Fox Business

    AMD CEO Declares AI the Most Transformative Technology of Our Era

    PAR Technology (PAR) Unveils AI-Powered Assistant Enhancing Restaurant Operations and Customer Engagement – simplywall.st

    PAR Technology Unveils AI-Powered Assistant to Revolutionize Restaurant Operations and Boost Customer Engagement

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

CMOs say the end of third-party cookies is both a major challenge and a good thing

August 10, 2023
in Business
CMOs say the end of third-party cookies is both a major challenge and a good thing
Share on FacebookShare on Twitter

MarTech » Identity resolution » CMOs say the end of third-party cookies is both a major challenge and a good thing

The majority of CMOs say losing third-party cookies poses a major challenge, but will be a positive development, according to a new survey.

Some 72% of CMOs say it will be difficult to handle the impending “cookiepocalypse,” according to Relay42’s report “Rethinking Digital Marketing in a Post-Cookie Era.” However, 61% also say it will wind up being a good thing for business.

Figure 3 372x600From Relay42’s report “Rethinking Digital Marketing in a Post-Cookie Era“

Why we care. If Google sticks to its schedule, it will end Chrome’s ability to use third-party cookies in October of next year. This means inventing whole new ways to do digital marketing. Time is running out and the stakes couldn’t be higher.

Dig deeper: Gartner: Give up on the complete view of the customer

“Setting aside the CDP lens, perhaps the most dominant impression is uncertainty. Other than Google Analytics 4 at 45%, no advertising solution to the deprecation of third-party cookies is used by more than 38% of respondents or fewer than 26%. This narrow range shows no single clear path forward has emerged,” David Raab, founder and CEO of the Customer Data Platform Institute, said in the report.

Seeing the customer. Only 22% of respondents said their tech provides advanced capability in providing a single customer view. Almost half (46%) said their capability to do this was either basic or non-existent.

Methodology. The report is based on a survey of 319 senior marketers working for companies with at least $10m in annual revenue, carried out in March and April 2023. Around two-thirds of companies surveyed have annual revenues of at least $100 million, and just under a third have revenues of at least $1 billion. The vast majority of respondents are from the UK (40%) or the US (39%). The best-represented business sectors are retail (33%) and financial services (19%). 

Find the report summarized here.

Get MarTech! Daily. Free. In your inbox.

About the author

Constantine von Hoffman

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : MarTech – https://martech.org/cmos-say-the-end-of-third-party-cookies-is-both-a-major-challenge-and-a-good-thing/

Tags: businessCookiesthird-party
Previous Post

Tim Parkin: Spotlight on the expert

Next Post

Unveiling The High Priestess Tarot Card Meaning

‘We’ve done it before’: how not to lose hope in the fight against ecological disaster – The Guardian

We’ve Done It Before”: Finding Hope and Strength in the Fight Against Ecological Disaster

September 13, 2025
AI Can Generate Code. Is That a Threat to Computer Science Education? – Education Week

Is AI-Generated Code a Challenge for the Future of Computer Science Education?

September 13, 2025
Aldi’s $7 Salmon & Sweet Potato Dog Food Has Pups Going Wild – yahoo.com

Aldi’s $7 Salmon & Sweet Potato Dog Food Has Pups Going Wild

September 13, 2025
What if artificial intelligence is just a “normal” technology? – The Economist

What if artificial intelligence is just a “normal” technology? – The Economist

September 13, 2025
Saints to sign DL Jonah Williams to active roster – Yahoo Sports

Saints to sign DL Jonah Williams to active roster – Yahoo Sports

September 13, 2025
‘No team is perfect’: Scotland hunt for historic World Cup upset against England – The Guardian

Scotland Sets Sights on Historic World Cup Upset Against England: “No Team Is Perfect

September 13, 2025
What’s happening this week in economics? – Deloitte

What’s happening this week in economics? – Deloitte

September 13, 2025
VNC Recap: The Shifting Economics of University Sports & Entertainment, From $2.8B Settlement, NIL and Mixed-Use Venue Design – Pollstar News

The Future of University Sports and Entertainment: From a $2.8B Settlement to NIL and Cutting-Edge Venue Designs

September 13, 2025
Health costs associated with pregnancy, childbirth, and infant care – healthsystemtracker.org

Breaking Down the True Costs of Pregnancy, Childbirth, and Infant Care

September 13, 2025
Treasury Department says it will ‘fully cooperate’ with House Oversight panel’s Epstein probe – CNN

Treasury Department Pledges Full Cooperation in House Oversight’s Epstein Investigation

September 13, 2025

Categories

Archives

September 2025
MTWTFSS
1234567
891011121314
15161718192021
22232425262728
2930 
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (819)
  • Economy (838)
  • Entertainment (21,715)
  • General (17,016)
  • Health (9,881)
  • Lifestyle (853)
  • News (22,149)
  • People (841)
  • Politics (846)
  • Science (16,048)
  • Sports (21,338)
  • Technology (15,820)
  • World (820)

Recent News

‘We’ve done it before’: how not to lose hope in the fight against ecological disaster – The Guardian

We’ve Done It Before”: Finding Hope and Strength in the Fight Against Ecological Disaster

September 13, 2025
AI Can Generate Code. Is That a Threat to Computer Science Education? – Education Week

Is AI-Generated Code a Challenge for the Future of Computer Science Education?

September 13, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version