* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Monday, September 15, 2025
Earth-News
  • Home
  • Business
  • Entertainment

    From Spinal Tap II to Ed Sheeran : your complete entertainment guide to the week ahead – The Guardian

    Fall’s Hottest Ski Films Are Going on Tour—Here’s the List – yahoo.com

    Experience the Thrill: Fall’s Hottest Ski Films Hit the Road-Don’t Miss the Tour!

    Ryan Reynolds reveals he called a journalist who said mean things about John Candy – yahoo.com

    Ryan Reynolds Reveals the Moment He Stood Up to a Journalist Who Insulted John Candy

    Entertainment Community Fund Launches Program Supporting Entrepreneurs – Playbill

    Entertainment Community Fund Unveils Exciting New Program to Empower Entrepreneurs

    Behind the turntables: DJ Johnny Kage’s story of perseverance – yahoo.com

    Behind the Turntables: DJ Johnny Kage’s Inspiring Journey of Perseverance

    The other WWE star James Gunn wanted for Peacemaker instead of John Cena – yahoo.com

    The WWE Star James Gunn Originally Wanted for Peacemaker Instead of John Cena

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology

    Unlocking AI Success: How People, Process, and Technology Form the Ultimate Triangle

    Billion-dollar coffins? New technology could make oceans transparent and Aukus submarines vulnerable – The Guardian

    Billion-Dollar Coffins? How New Technology Could Make Oceans Transparent and Expose Submarines

    What if artificial intelligence is just a “normal” technology? – The Economist

    What if artificial intelligence is just a “normal” technology? – The Economist

    Lincoln Trail College Receives $100,000 Grant from Marathon Petroleum Corporation for Technology Center – wwbl.com

    Lincoln Trail College Lands $100,000 Grant from Marathon Petroleum to Elevate Technology Center

    Aston Martin to integrate Pirelli’s cyber tyre technology in future models – Just Auto

    Aston Martin to Revolutionize Future Models with Pirelli’s Cutting-Edge Cyber Tyre Technology

    Figure Technology’s stock sizzles after IPO, as investors stay hungry for crypto deals – MarketWatch

    Figure Technology’s Stock Skyrockets After IPO Amid Surging Crypto Investor Excitement

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment

    From Spinal Tap II to Ed Sheeran : your complete entertainment guide to the week ahead – The Guardian

    Fall’s Hottest Ski Films Are Going on Tour—Here’s the List – yahoo.com

    Experience the Thrill: Fall’s Hottest Ski Films Hit the Road-Don’t Miss the Tour!

    Ryan Reynolds reveals he called a journalist who said mean things about John Candy – yahoo.com

    Ryan Reynolds Reveals the Moment He Stood Up to a Journalist Who Insulted John Candy

    Entertainment Community Fund Launches Program Supporting Entrepreneurs – Playbill

    Entertainment Community Fund Unveils Exciting New Program to Empower Entrepreneurs

    Behind the turntables: DJ Johnny Kage’s story of perseverance – yahoo.com

    Behind the Turntables: DJ Johnny Kage’s Inspiring Journey of Perseverance

    The other WWE star James Gunn wanted for Peacemaker instead of John Cena – yahoo.com

    The WWE Star James Gunn Originally Wanted for Peacemaker Instead of John Cena

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology

    Unlocking AI Success: How People, Process, and Technology Form the Ultimate Triangle

    Billion-dollar coffins? New technology could make oceans transparent and Aukus submarines vulnerable – The Guardian

    Billion-Dollar Coffins? How New Technology Could Make Oceans Transparent and Expose Submarines

    What if artificial intelligence is just a “normal” technology? – The Economist

    What if artificial intelligence is just a “normal” technology? – The Economist

    Lincoln Trail College Receives $100,000 Grant from Marathon Petroleum Corporation for Technology Center – wwbl.com

    Lincoln Trail College Lands $100,000 Grant from Marathon Petroleum to Elevate Technology Center

    Aston Martin to integrate Pirelli’s cyber tyre technology in future models – Just Auto

    Aston Martin to Revolutionize Future Models with Pirelli’s Cutting-Edge Cyber Tyre Technology

    Figure Technology’s stock sizzles after IPO, as investors stay hungry for crypto deals – MarketWatch

    Figure Technology’s Stock Skyrockets After IPO Amid Surging Crypto Investor Excitement

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

Everyday products frustrating ageing Australians

March 19, 2024
in Business
Everyday products frustrating ageing Australians
Share on FacebookShare on Twitter

A substantial portion of older Australians struggle with products designed for their age group, revealing a significant market gap. 

Many feel overlooked by product designers and seek clearer age-friendly information to guide their purchases. Jane Caro has partnered with the GCMA to advocate for more inclusive product design. Australia is undergoing a significant demographic shift, with the elderly population projected to triple by 2066. The Global Centre for Modern Ageing (GCMA) has released a report, Empowering Older Adults with Better Product Usability, based on a survey of over 1000 Australians aged 65 and older. In collaboration with Jane Caro, the GCMA aims to address the challenges faced by older adults and improve product usability.

According to Julianne Parkinson, CEO of GCMA, the report highlights the need to recognize and respond to the evolving needs of older adults.  “It’s about recognising and responding to the evolving needs and preferences of older adults, many of whom are living longer and differently.” 

“Importantly, it extends well beyond older adults alone. It presents an opportunity for product design to be more inclusive, being mindful of the diverse needs, preferences and circumstances of individuals that continue to change throughout their lives,” said Parkinson.

The findings of the GCMA report revealed that older Australians are being seriously let down. 93% of respondents affirm that product usability is crucial for independent living, yet a majority express dissatisfaction with the user-friendliness of products designed for older adults. Approximately 81% feel neglected by product designers and manufacturers, citing small fonts, grip issues, tough packaging and confusing instructions as key barriers.

Despite encountering usability barriers, nearly half (43%) of older Australians do not seek help or request product adaptations when faced with dissatisfaction. 74% of participants express a desire for age-friendliness information on products, to help with more informed purchasing decisions.

Parkinson revealed that while there’s a wide array of products available in the market, there’s a large discrepancy between the industry’s belief that products are user-friendly and the actual usability challenges faced by older Australians every day. 

“This represents a great opportunity for product developers to better understand these consumers and close the gap on usability frustrations, and enhance satisfaction,” said Parkinson. 

Parkinson and the team at the GCMA said they “envision a future where these requirements drive market innovation, leading to products that enrich the lives of older Australians, and ensure business success.”

As an older adult, Jane Caro voiced her own personal frustrations with the lack of usable products for older Australians, “So many products, so many of them frustrating, impenetrable and hard to use.”

“Instructions are often impossible to read and indecipherable when you can. Packaging seems to be designed to keep you out. I can no longer undo jars, bottles, boxes, medicines, tubes and containers,” said Caro. 

Caro believes that while many older Australians have money to spend and time to shop,  they are rapidly losing the inclination. “It’s ageism rearing its ugly, wrinkly, head again. We ignore the old and think of them as deficient. We are not. We are just struggling to use poorly and insensitively designed products,” said Caro. 

Caro calls for a concerted effort to better support the country’s rapidly ageing demographic and encourages people to come forward and join the GCMA Co-Designer communities, empowering older people to live independent lives.

Both Caro and Parkinson believe the Empowering Older Adults with Better Product Usability report marks a crucial step towards understanding and addressing the usability challenges faced by older Australians. It calls for a collective effort from designers, manufacturers and policymakers to foster an inclusive and age-friendly product landscape.

For more information about GCMA, visit https://www.gcma.net.au/. 

Keep up to date with our stories on LinkedIn, Twitter, Facebook and Instagram.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Dynamic Business – https://dynamicbusiness.com/topics/news/everyday-products-frustrating-ageing-australians.html

Tags: businessEverydayProducts
Previous Post

Steven Moffat Is Returning to Doctor Who

Next Post

TLDRThis: Your ultimate tool for information overload

Entire Himalayan Range Facing Ecological Crisis: Supreme Court – NDTV

Supreme Court Sounds Alarm on Imminent Ecological Crisis Endangering the Entire Himalayan Range

September 15, 2025
Artificial Intelligence at Bayer – Emerj Artificial Intelligence Research

How Bayer is Revolutionizing the Future Through Artificial Intelligence

September 15, 2025
The ancient science of nose jobs : Short Wave – NPR

The Timeless Art and Science Behind Nose Jobs: Unveiling the Secrets of Rhinoplasty

September 15, 2025
8 TV shows that accidentally taught kids more than school did – VegOut

8 TV Shows That Secretly Taught Kids More Than School

September 15, 2025
Revolutionary Hydrofoil Tech Meets Electric Boats: Vision Marine and Hydrofin Transform Pontoon Performance – Stock Titan

Revolutionary Hydrofoil Technology and Electric Boats Unite to Transform Pontoon Performance

September 15, 2025
Sports world continues to have no shortage of ridiculousness – New York Post

The Sports World Is Getting More Outrageous Than Ever

September 15, 2025
Underdogs Czechia take out Serbia in straight sets at Men’s Volleyball World Championship – Volleyball World

Underdogs Czechia take out Serbia in straight sets at Men’s Volleyball World Championship – Volleyball World

September 15, 2025
The Market Isn’t Lagging – It’s Distorted: Why Investors Must Stop Treating the S&P as the Economy’s Crystal Ball – MSN

The Market Isn’t Lagging – It’s Distorted: Why Investors Must Stop Treating the S&P as the Economy’s Crystal Ball – MSN

September 15, 2025

From Spinal Tap II to Ed Sheeran : your complete entertainment guide to the week ahead – The Guardian

September 15, 2025
A multibillion-dollar oil project is impacting locals’ health and livelihood in Uganda – NPR

Multibillion-Dollar Oil Project Threatens Health and Livelihoods of Ugandan Communities

September 15, 2025

Categories

Archives

September 2025
MTWTFSS
1234567
891011121314
15161718192021
22232425262728
2930 
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (821)
  • Economy (840)
  • Entertainment (21,718)
  • General (17,048)
  • Health (9,884)
  • Lifestyle (855)
  • News (22,149)
  • People (844)
  • Politics (849)
  • Science (16,051)
  • Sports (21,340)
  • Technology (15,822)
  • World (823)

Recent News

Entire Himalayan Range Facing Ecological Crisis: Supreme Court – NDTV

Supreme Court Sounds Alarm on Imminent Ecological Crisis Endangering the Entire Himalayan Range

September 15, 2025
Artificial Intelligence at Bayer – Emerj Artificial Intelligence Research

How Bayer is Revolutionizing the Future Through Artificial Intelligence

September 15, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version