Five questions to help leaders discover the right analytics tool for the job.
February 06, 2024
Illustration by Agnes Jonas
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AI moves quickly, but organizations change much more slowly. What works in a lab may be wrong for your company right now. If you know the right questions to ask, you can make better decisions, regardless of how fast technology changes. You can work with your technical experts to use the right tool for the right job. Then each solution today becomes a foundation to build further innovations tomorrow. But without the right questions, you’ll be starting your journey in the wrong place.
Leaders everywhere are rightly asking about how Generative AI can benefit their businesses. However, as impressive as generative AI is, it’s only one of many advanced data science and analytics techniques. While the world is focusing on generative AI, a better approach is to understand how to use the range of available analytics tools to address your company’s needs. Which analytics tool fits the problem you’re trying to solve? And how do you avoid choosing the wrong one? You don’t need to know deep details about each analytics tool at your disposal, but you do need to know enough to envision what’s possible and to ask technical experts the right questions.
SR
Sam Ransbotham is a Professor of Business Analytics at the Boston College Carroll School of Management. He co-hosts the “Me, Myself, and AI” podcast.
Chiara Farronato is the Glenn and Mary Jane Creamer Associate Professor of Business Administration at Harvard Business School and co-principal investigator at the Platform Lab at Harvard’s Digital Design Institute (D^3). She is also a fellow at the National Bureau of Economic Research (NBER) and the Center for Economic Policy Research (CEPR).
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Copyright for syndicated content belongs to the linked Source : Harvard Business – https://hbr.org/2024/02/find-the-ai-approach-that-fits-the-problem-youre-trying-to-solve
