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Generative AI has the potential to close content, insight, and technology gaps that large corporations typically have over their smaller counterparts. This shift presents a unique opportunity for SMEs, whose inherent agility gives them an edge in adopting and innovating with AI. This article shares some early examples of how new approaches to text and image generation, AI-generated video, customer insights, and more can help boost the competitiveness of SMEs willing to invest in generative AI tools. It’s not far-fetched to foresee a future marketplace where the depth of corporate resources is not the unequivocal determinant of success.
Dollar Shave Club’s audacious market entry is nothing short of iconic in the marketing world. The bold startup dared to challenge the formidable razor titan, Gillette, with a video that was filmed in just one day at a mere cost of $4,500. Their strategy, marked by a mix of cheeky irreverence and simple value proposition, quickly went viral and captured interest worldwide.
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Copyright for syndicated content belongs to the linked Source : Harvard Business – https://hbr.org/2024/02/genai-can-help-small-companies-level-the-playing-field
