* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, August 2, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

    Sens. Blackburn, Warnock introduce CREATE Act to provide tax relief to music creators – Yahoo Home

    Sens. Blackburn and Warnock Launch CREATE Act to Deliver Tax Relief for Music Creators

    That’s (Political) Entertainment: When Theatre Meets Politics

    Future Script: How Generative AI Is Changing Collective Bargaining in the Entertainment Industry – Jackson Lewis

    Future Script: How Generative AI Is Transforming Collective Bargaining in Entertainment

    The SBA’s live-entertainment bailout was supposed to end two years ago. We still don’t know how $1.5 billion was spent. – Yahoo Home

    $1.5 Billion Live-Entertainment Bailout: Two Years Later, Where Did the Money Go?

    Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, Boyd – CDC Gaming

    Top Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, and Boyd Take Center Stage

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Livonia police use grappler technology to stop drunk driver – ClickOnDetroit | WDIV Local 4

    Livonia Police Deploy Grappler Technology to Safely Stop Drunk Driver

    Emory orthopaedic surgeons use robotic technology to transform knee replacement surgery – Emory News Center

    How Robotic Technology is Revolutionizing Knee Replacement Surgery

    Cognizant Technology Solutions Corp (CTSH) Q2 2025 Earnings Call Highlights: Strong Revenue … – Yahoo.co

    Cognizant Q2 2025 Earnings: Impressive Revenue Growth and Key Takeaways

    Revving Up The U.S. Technology Engine – Forbes

    Revving Up The U.S. Technology Engine – Forbes

    More than just a hockey player – Rochester Institute of Technology Athletics

    Beyond the Ice: The Inspiring Journey of a Remarkable Athlete from Rochester Institute of Technology

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

    Chicago Youth Symphony Orchestra takes the Lollapalooza stage – Yahoo Home

    Sens. Blackburn, Warnock introduce CREATE Act to provide tax relief to music creators – Yahoo Home

    Sens. Blackburn and Warnock Launch CREATE Act to Deliver Tax Relief for Music Creators

    That’s (Political) Entertainment: When Theatre Meets Politics

    Future Script: How Generative AI Is Changing Collective Bargaining in the Entertainment Industry – Jackson Lewis

    Future Script: How Generative AI Is Transforming Collective Bargaining in Entertainment

    The SBA’s live-entertainment bailout was supposed to end two years ago. We still don’t know how $1.5 billion was spent. – Yahoo Home

    $1.5 Billion Live-Entertainment Bailout: Two Years Later, Where Did the Money Go?

    Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, Boyd – CDC Gaming

    Top Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, and Boyd Take Center Stage

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Livonia police use grappler technology to stop drunk driver – ClickOnDetroit | WDIV Local 4

    Livonia Police Deploy Grappler Technology to Safely Stop Drunk Driver

    Emory orthopaedic surgeons use robotic technology to transform knee replacement surgery – Emory News Center

    How Robotic Technology is Revolutionizing Knee Replacement Surgery

    Cognizant Technology Solutions Corp (CTSH) Q2 2025 Earnings Call Highlights: Strong Revenue … – Yahoo.co

    Cognizant Q2 2025 Earnings: Impressive Revenue Growth and Key Takeaways

    Revving Up The U.S. Technology Engine – Forbes

    Revving Up The U.S. Technology Engine – Forbes

    More than just a hockey player – Rochester Institute of Technology Athletics

    Beyond the Ice: The Inspiring Journey of a Remarkable Athlete from Rochester Institute of Technology

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

How SMEs can maintain momentum post-Christmas

December 8, 2023
in Business
How SMEs can maintain momentum post-Christmas
Share on FacebookShare on Twitter

About 95 per cent of businesses in Australia are classified as small-to-medium businesses, and many of them are approaching the busiest time of the year – one that effectively bolsters their coffers for the year ahead. 

We undertook a survey of SMBs and consumers in the US (a market which mirrors Australia’s) and found that 75 per cent of retail/ecommerce SMBs rely heavily on holiday sales to meet their annual revenue goals, while 50 per cent of SMBs get at least one quarter of their annual revenue from holiday shoppers – though that number jumps to 73 per cent for SMBs in the retail/ecommerce space.

But part of the reason this Christmas sales period is so critical, particularly this year, is because of two reasons facing Australian SMBs at the moment: an uncertain economic climate, and understaffing, which impacts the business’ ability to develop a sales and marketing plan for the new year.

When it comes to economic headwinds, SMBs are facing a gale. Recently Oxford Economics Australia revealed that, after population growth is accounted for, real spending is actually falling, with an economist commenting that “you could say we’re in a per-capita recession at the moment”. 

And recent ABS Retail Trade data, backs up this analysis, revealing that sales rose two per cent year-on-year to $35.87 billion in September. However, that figure was boosted by cafes, restaurants, and takeaway sales, which rose 6.1 per cent to $5.45 billion, while food sales jumped 3.5 per cent to $14.16 billion.

It’s clear that consumers are prioritising the essentials such as food and beverages amid the cost-of-living crisis, which makes sense. But it’s not great news for SMBs selling consumer goods, particularly post-Christmas. 

Which brings us to the next issue facing SMBs: budgets to execute. It’s tough out there and going up against large competitors who can afford to reduce their margins makes for a more challenging post-holiday sales period. Many SMBs  don’t have the resources, expertise or the budget to do much by way of sales generation or marketing. 

Our research shows that while 81 per cent of consumers are more open to receiving marketing messages from a small business after visiting or buying from them during the holidays, less than half (49 per cent) of shoppers receive an email after making a purchase, and 27 per cent never hear from the business again. And while 93 per cent of SMBs agree that retaining new holiday customers into the following year is important, just 18 per cent feel their Q1 strategy is highly effective, and 14 per cent have no retention strategy at all. 

So, while most SMBs are heavily focused on reaching new customers and growing their contact databases during the Christmas lead-up and rush, many of those new customers aren’t being nurtured once the calendar flips to December 26 or beyond. 

How can they fix this?

The most successful SMBs we’ve worked with change up their marketing tactics in the new year to focus on further engaging the new customers they’ve acquired. Many will dial up their loyalty programs, events and contests to activate their audience and turn Christmas shoppers into repeat buyers for the following year.

Yes, many don’t have a marketing function, but marketing tools exist which are built (and priced) specifically for SMBs. Some AI-driven tools can even create entire email campaigns including copy, SMS campaigns and social posts with images. And some of these tools cost less than the price of a bag of coffee beans. 

Small business owners think they have to do it themselves, because they’re the CEO, CFO and every other role in their business, and – when faced with tough economic conditions – many think they need to reduce spend.  However, budget cuts should not impact on the ability to reach loyal customers or engage with new ones. 

Counterintuitively, SMBs need to ramp up (not down) their marketing and engagement strategies, particularly when the cost to do so is more affordable than ever with the right technology and toolsets available. The discretionary spending pie is shrinking, and SMBs need to get the word out about their offerings to maintain a slice. 

Keep up to date with our stories on LinkedIn, Twitter, Facebook and Instagram.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Dynamic Business – https://dynamicbusiness.com/topics/news/how-smes-can-maintain-momentum-post-christmas.html

Tags: businessmaintainmomentum
Previous Post

Australian SMEs will pull back on borrowing and investing in 2024

Next Post

Time for New Partnership Paradigms to Be Future-fit

Minnesotans face health impacts as wildfire smoke lingers – kare11.com

Minnesotans face health impacts as wildfire smoke lingers – kare11.com

August 2, 2025
Trump announces sweeping new levies for scores of countries – as it happened – The Guardian

Trump announces sweeping new levies for scores of countries – as it happened – The Guardian

August 2, 2025
Livonia police use grappler technology to stop drunk driver – ClickOnDetroit | WDIV Local 4

Livonia Police Deploy Grappler Technology to Safely Stop Drunk Driver

August 2, 2025
New NIL guidance from College Sports Commission softens stance on collective payments to athletes – CBS Sports

New NIL guidance from College Sports Commission softens stance on collective payments to athletes – CBS Sports

August 2, 2025
Foraging strategy and tree structure as drivers of arboreality and suspensory behaviour in savannah-dwelling chimpanzees – Frontiers

Foraging strategy and tree structure as drivers of arboreality and suspensory behaviour in savannah-dwelling chimpanzees – Frontiers

August 2, 2025
EPA attacks climate science. Here are the facts. – E&E News by POLITICO

EPA Questions Climate Science: Key Insights You Shouldn’t Miss

August 2, 2025
6 science-backed strategies to improve your memory – National Geographic

6 Proven Science-Backed Strategies to Boost Your Memory

August 2, 2025
Trying to keep your brain young? A big new study finds these lifestyle changes help – NPR

Trying to keep your brain young? A big new study finds these lifestyle changes help – NPR

August 2, 2025
2025 World Junior Summer Showcase: 3 things learned on Day 5 – NHL.com

3 Must-Know Highlights from Day 5 of the 2025 World Junior Summer Showcase

August 2, 2025
Economic Reality Bites Trump and His Protectionist Trade Policies – The New Yorker

How Trump’s Protectionist Trade Policies Ended Up Hurting the Global Economy

August 2, 2025

Categories

Archives

August 2025
MTWTFSS
 123
45678910
11121314151617
18192021222324
25262728293031
« Jul    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (750)
  • Economy (775)
  • Entertainment (21,653)
  • General (16,245)
  • Health (9,813)
  • Lifestyle (783)
  • News (22,149)
  • People (776)
  • Politics (785)
  • Science (15,988)
  • Sports (21,271)
  • Technology (15,753)
  • World (758)

Recent News

Minnesotans face health impacts as wildfire smoke lingers – kare11.com

Minnesotans face health impacts as wildfire smoke lingers – kare11.com

August 2, 2025
Trump announces sweeping new levies for scores of countries – as it happened – The Guardian

Trump announces sweeping new levies for scores of countries – as it happened – The Guardian

August 2, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version