* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Sunday, July 27, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Top 5 entertainment news: Sandeep Reddy Vanga regrets trimming Animal’s runtime by 7-8 minutes, Akshay Ku – Times of India

    Top 5 Entertainment Highlights: Sandeep Reddy Vanga Reveals Why He Trimmed Animal’s Runtime by 7-8 Minutes, Plus Akshay Ku Updates

    Cote de Pablo reveals how Michael Weatherly used his soap opera roots to put her at ease in “NCIS” love scene – yahoo.com

    Cote de Pablo Reveals How Michael Weatherly’s Soap Opera Background Made Their “NCIS” Love Scene Easier

    City of Pelham announces entertainment district plans for former Oak Mountain Amphitheatre site – WVTM

    Pelham Unveils Exciting New Entertainment District Plans for Former Oak Mountain Amphitheatre Site

    Black Box Players presents ‘The Three Musketeers’ – CBS 19 News

    Experience the Adventure: Black Box Players Bring ‘The Three Musketeers’ to Life!

    AP Entertainment SummaryBrief at 1:51 p.m. EDT – Channel 3000

    Entertainment Highlights: Key Updates You Can’t Miss

    ‘Devil Wears Prada 2’ casts Anne Hathaway’s love interest replacing Adrian Grenier’s Nate – Entertainment Weekly

    Devil Wears Prada 2′ Casts New Love Interest for Anne Hathaway, Replacing Adrian Grenier’s Nate

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    AI’s race in the dark with China – Axios

    The High-Stakes AI Race: Innovation and Competition in the Shadows

    Eagle Unveils Revolutionary X-Ray Technology at Pack Expo

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    Google Cloud Announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco – GlobeNewswire

    Google Cloud Announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco – GlobeNewswire

    Behind the Screens: The Impact of Technology on Real Estate – TRREB

    Behind the Screens: How Technology is Transforming the Future of Real Estate

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Top 5 entertainment news: Sandeep Reddy Vanga regrets trimming Animal’s runtime by 7-8 minutes, Akshay Ku – Times of India

    Top 5 Entertainment Highlights: Sandeep Reddy Vanga Reveals Why He Trimmed Animal’s Runtime by 7-8 Minutes, Plus Akshay Ku Updates

    Cote de Pablo reveals how Michael Weatherly used his soap opera roots to put her at ease in “NCIS” love scene – yahoo.com

    Cote de Pablo Reveals How Michael Weatherly’s Soap Opera Background Made Their “NCIS” Love Scene Easier

    City of Pelham announces entertainment district plans for former Oak Mountain Amphitheatre site – WVTM

    Pelham Unveils Exciting New Entertainment District Plans for Former Oak Mountain Amphitheatre Site

    Black Box Players presents ‘The Three Musketeers’ – CBS 19 News

    Experience the Adventure: Black Box Players Bring ‘The Three Musketeers’ to Life!

    AP Entertainment SummaryBrief at 1:51 p.m. EDT – Channel 3000

    Entertainment Highlights: Key Updates You Can’t Miss

    ‘Devil Wears Prada 2’ casts Anne Hathaway’s love interest replacing Adrian Grenier’s Nate – Entertainment Weekly

    Devil Wears Prada 2′ Casts New Love Interest for Anne Hathaway, Replacing Adrian Grenier’s Nate

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    AI’s race in the dark with China – Axios

    The High-Stakes AI Race: Innovation and Competition in the Shadows

    Eagle Unveils Revolutionary X-Ray Technology at Pack Expo

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    Validea’s Top Information Technology Stocks Based On Peter Lynch – 7/25/2025 – Nasdaq

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    WhoFi: New surveillance technology can track people by how they disrupt Wi-Fi signals – Tech Xplore

    Google Cloud Announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco – GlobeNewswire

    Google Cloud Announced as a Key Technology Partner for Odoo Connect 2025 in San Francisco – GlobeNewswire

    Behind the Screens: The Impact of Technology on Real Estate – TRREB

    Behind the Screens: How Technology is Transforming the Future of Real Estate

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

How to Design Your First Branded Business Website

March 14, 2024
in Business
How to Design Your First Branded Business Website
Share on FacebookShare on Twitter

If you’re of a certain age—let’s say 35 or older — you probably remember the awe and immersion you felt the first time you spun up Netscape Navigator and visited your favorite brand’s business “website.”

Now fast-forward to this age of AI, Uber, Roblox, Meta, Snapchat, and so much more… And guess what? A website is still the best way to share your brand with the world.

That’s true whether you’re a mega brand or a humble creator, solopreneur, or small business owner. Decades on, a website still provides unparalleled creative flexibility and control over your brand. It’s a place where visitors can learn more about you on your terms. A great website helps you tell your story, build trust, and even create community and fans for life.

Today we’re sharing a primer on branding and website design for online creators and entrepreneurs. We’ll walk you through how to design a website for your brand, whether you’re a creator, solopreneur, or small business owner with a team of employees.

This article won’t function as a step-by-step guide to launching a website or go into too much depth on the topic of branding itself. (For that, The SPI Beginner’s Guide to Branding can help you define your brand’s mission, vision, and more, and decide if it should be a personal brand or a company brand.)

Rather, this is a field guide to designing a website that puts your brand front and center and connects with your target audience.

Hand drawn website wireframes.Photo by Hal Gatewood on Unsplash

Why You Need a Branded Website

So why a branded business website? Along with your email list, a website is a must-have when you’re starting out building your brand. Like an email list, you have more creative and administrative control over a website than you do your presence on other platforms like Facebook, Instagram, or Etsy. And with the exception of rare service interruptions or security breaches, your site is much less likely to disappear the way a social media account can be banned or suspended.

Your branded website is like your home base, a focal place for shaping your brand image and narrative. At SPI, we recently revamped our website to focus on our core focus of community building and make it cleaner and easier to navigate.

Here’s what a well-crafted small business website can help you do:

Control your brand: A website gives you full control over how you show your brand to the world, without the creative restrictions of third-party platforms. It also diversifies your online presence, reducing dependence on any single platform.

Build trust: A well-designed website lends an air of professionalism and legitimacy to your brand, instilling trust.

Own your content: You own and control the content on your website, reducing the risk that algorithm changes or platform shutdowns will hurt your content’s reach and visibility.

Make money: You can use your website to promote and sell products and services or run ads.

Build community: Websites offer a dedicated space for building a community and a following. You can capture newsletter and email-list sign-ups, and even link to your own membership community.

Showcase your work: Use your website to share case studies, testimonials, and portfolios of your work with your audience.

Understand your audience: Website analytics provide valuable data on user behavior, helping you better understand your audience and optimize your content to reach them.

Your Website Should Express Your Brand Personality

When a lot of people hear the word brand, they think logo. And true, a logo is a key part of your creator or online entrepreneur brand — but your brand is also a lot more than just a snazzy graphic. Since your website is your home base, it’s the best place to convey the essence of your brand through the following key elements:

Clear purpose: Define your unique value and why you exist. At SPI, we’re upfront about our why — our mission, vision, and core values.

Patagonia's purpose statement on its website: Patagonia’s purpose statement is simple but powerful: to save our home planet.

Color scheme: Utilize a maximum of four brand-reflective colors. Align colors with professionalism; avoid mismatch. Explore color psychology—the study of how colors affect perceptions and behaviors—for guidance.

Screenshot of Ali Abdaal's home page.Ali Abdaal’s site uses a calming combo of grey, black, blue, and white.

Tone of voice: Beyond aesthetics, your branded business website needs a distinct voice — a tone that informs all your written content. Adapt your tone to your personality, niche, and audience, keeping it approachable and jargon-free.

Screenshot of the Smart Passive Income home page: At SPI, we aim for a mix of friendly, even a little casual, but punchy.

Tagline or motto: A concise, memorable tagline helps convey your brand identity and value in bite-size form. It’s a little detail that can matter a lot!

Dollar Shave Club's homepage: Dollar Shave Club’s tagline is #dadjoke perfection, conveying the brand’s irreverent nature.

Signature font: Choose one or two readable fonts that reflect your personality, for consistency across everything you write and to bridge your brand’s visual identity with its written one.

Example of SPI's signature font: Figtree.SPI’s signature font, Figtree, matches our brand voice by being approachable.

Unforgettable logo: Last but not least, an eye-catching logo provides instant brand recognition. Consider enlisting a graphic designer for this one.

Jay Clouse's Creator Science logo.The logo for Jay Clouse’s Creator Science brand captures both elements (get it?) of the brand name perfectly.

Optimizing the Visual Experience of Your Online Business Website

For the most part, visitors will experience your website visually, so there are a few more important considerations when it comes to your site’s visual assets. Make sure the images, background designs, and other visuals you use on your site are:

Relevant to your brand and content: This may seem obvious, but your website visuals should make sense in the context of your brand and the surrounding content. Each visual asset should complement and enhance the content it accompanies and align with your brand’s identity, reflecting its values, personality, and messaging. 

Strategically placed: Place visuals purposefully to guide the user’s journey and emphasize key messages. Consider the flow of the website and how visuals can enhance storytelling.

Gif of Paul Furey's animated website text: Consultant Paul Furey’s website uses text and images to tell a story in a captivating way.

Consistent in style: Maintaining a consistent visual style across all images creates a cohesive and harmonious look and helps with brand recognition. Use those brand colors!

Example of SPI's branded color palette and icons.Icons representing different elements of our online community share the same look and feel, including color palette.

High quality: Use high-resolution, professional images; grainy or pixelated ones can detract from your brand’s credibility.

Accessible: Not all of your visitors will be experiencing your branded business website visually, so ensure that any visual assets are accessible by adding descriptive alt text to all of your images.

Optimized and responsive: Visual assets should adapt well to various screen sizes, particularly on mobile devices. They should also be compressed to improve loading times (and search engine rankings).

Web design firm Nettl's ad campaign showing the humorous risk of not making your images mobile responsive. The full web page reads: Web design firm Nettl’s ad campaign showed the humorous risk of not making your images mobile responsive.

Legal: All images should be either original, properly licensed, or fall under fair use. Respect copyright laws, and get permission if you need to!

Timeless: As much as possible, choose visuals that can evolve with your brand rather than trends that might become outdated.

Human: Human faces and expressions can create a stronger emotional connection with the audience, so incorporate images that feature people.

Screenshot from the SPI community: The SPI community is made up of people, after all!

By making sure the visual and written experience of your website is consistent, professional, and aligned with your brand identity and voice, you’ll foster a sense of familiarity and trust with your audience.

A Great Creator Website Needs a Great User Experience: Layout and Navigation

Your website isn’t just a static display; it’s an interactive experience for your audience. Once you’ve established the key brand elements your website needs, from your brand’s purpose to its voice, tone, and visual identity, it’s time to start designing the actual site layout.

As you’re choosing a layout, think about what will best convey your brand identity and message while making things as seamless and intuitive as possible for your visitors to navigate and find what they’re looking for. Here are some popular layout options to consider:

Single-Column: Clean and straightforward, with a single column for easy navigation.

Screenshot from Seth Godin's blog, showing the advantage of a single-column layout.Seth Godin’s famous blog takes advantage of the simplicity of a single-column layout.

Grid: Organizes content into a visually appealing grid structure, suitable for showcasing multiple items efficiently, like portfolios or product displays.

Magazine or Blog Layout: Mimics a magazine or blog with multiple columns — well-suited for content-heavy websites.

Screenshot from The Verge's home page, showing the example of a magazine-style website layout.The Verge’s site is a bold example of magazine layout.

Hero Image or Video: Features a striking image or video at the top, capturing immediate attention and often used for product showcases or setting the brand tone.

Split Screen: Divides the webpage into two distinct sections, providing a modern and visually appealing design with room for creative elements.

Parallax Scrolling: Creates a dynamic scrolling experience with background elements moving at different speeds, adding depth and interactivity.

Card: Presents content in modular and flexible cards, promoting visual hierarchy and easy organization, suitable for various types of information.

Screenshot of SPI's card-style testimonials on our Community page.We use cards to share member testimonials on our Community page, made using Testimonial.to.

Full-Screen Background: Incorporates a full-screen image or video background for a visually immersive experience.

A quick note on navigation: Whatever layout you choose, your users’ ease in navigating your site will determine how long they stick around and whether they’ll find what they need—or if they’ll get frustrated and give up. You can also help people navigate your branded website through careful placement and organization of menus and footers.

The Strategic Content Your Website Needs

You’ve figured out your brand’s visual identity and voice and chosen a layout for the site. Now you need to fill it with useful content that tells your visitors who you are, what you do, and how you can help them!

These are some of the key pages to consider for your branded business website—some are must-haves, while others will depend on your business and offerings:

Home Page: The home page should offer a snapshot of your brand, enticing visitors to explore further, communicating your unique value proposition, and guiding users to key sections of your website.

Blog: Beyond promoting your products or services, blogs are still a popular way to share valuable content that positions you as an authority in your niche.

Podcast Page: If you have a podcast, you should definitely have a dedicated page for it on your site. Although your podcast can technically exist without a website, a podcast page can promote your show and help listeners learn more about your brand and offerings.

Credibility Section: Testimonials, case studies, and press coverage showcase the positive experiences of others, establishing your brand’s credibility and reliability and building trust. This content can live on its own page or be placed strategically at different places on your site.

Product/Service Pages: Each product or service page should provide detailed information, benefits, and a compelling call to action (CTA). 

Brand Story/About Page: Your audience connects with the people and the story behind your online business. Use this page to communicate your mission, values, and the journey that led to the creation of your brand.

Shop Page: If you want to use your site to sell things, you’ll need a shop page with easy navigation, clear product categorization, and a streamlined checkout process.

Examples of Online Creator and Entrepreneur Branded Websites

For a little inspiration, here’s a selection of great branded business websites created by online creators and entrepreneurs just like you! These folks all happen to be members of our SPI Pro community, which you can learn more about at SmartPassiveIncome.com/community.

Gnome Angel

Ange Wilson’s quilting-based creator business website has a strong, vibrant visual identity based around a palette of pinks and blues and a playful header font. The Gnome Angel value proposition greets you as soon as you open the home page, and as you scroll you learn about Gnome Angel’s resources and products via a “patchwork” design style that evokes a quilt. The “sticky” navigation menu persists as you descend the home page, providing easy access to the rest of the site.

Gnome Angel's quilting-based creator website home page: Gnome smiles with an image of a colorful quilt and playful fonts.Gnome Angel’s quilting website uses a colorful palette and playful fonts.

Piscari

The Piscari site is a company brand website with a simple, clean, functional home page that serves as an About page for the company and its founder, Mike Lander, with a link to join the Piscari email list at the bottom. A top nav menu that displays on every page makes it easy to learn more about the company, its services, and other resources. The “Contact Us” button, framed in bold green, highlights the main call to action visitors are encouraged to take.

Mike Lander's Piscari homepage, with a clean design and simple graphics.Mike Lander’s Pisacari website uses a clean, yet colorful homepage design.

Jette Stubbs

Career and business coach Jette Stubbs’ site introduces her offerings right off the bat, followed by a friendly photo of Jette that humanizes the brand. The simple single-column layout reduces distraction and guides you down the page as you encounter a happy client’s testimonial and learn more about Jette’s services. Graphic elements and images are interspersed throughout, along with subtle font color changes to spark attention. The parallax scroll effect with Jette’s face in the background adds more human dimension and a bit of novelty. A simple top navigation menu is duplicated at the bottom, with links to an About page, Jette’s podcast, and testimonials.

Jette Stubbs' homepage, featuring a photo of Jette smiling and introducing her offerings.Jette Stubbs’ site is built around humanizing her brand and introducing offerings quickly.

Still on the Fence about Building a Website for Your Small Business? 

We’ll end with a few reminders — and by debunking a few common misconceptions about creating a branded business website:

Yes, you do need a website. Websites aren’t just for big companies, and social media isn’t enough.

Your website doesn’t have to be complex or aesthetically stunning. Simple, user-friendly designs often perform better, so focus on clarity and functionality above all.

A website needs attention. Your website isn’t just going to attract traffic on its own. You need to promote it and regularly populate it with fresh, SEO-rich content.

You don’t have to go it alone. There are plenty of great designers out there who can help you craft a logo and build a professional-looking branded website. (We worked with the good people at Rockbase for our redesign.)

If you’re feeling daunted, don’t! We’ve got all the support you need to start building your brand and designing a killer website to show it off to the world. Check out our site’s Free Resources tab, where you’ll find content for entrepreneurs at any level. If you’re ready to take the next big step in your online business journey, head to SmartPassiveIncome.com/community to learn about our communities for online entrepreneurs. You can learn from others like you who have built their own branded websites, gain access to our full library of courses, participate in live events, and more.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : SmartPassiveIncome – https://www.smartpassiveincome.com/blog/how-to-design-your-first-branded-business-website/

Tags: businessDesignFirst
Previous Post

Lessons from Costco on Sustainable Growth

Next Post

USD/INR edges higher following Indian WPI data

AI’s race in the dark with China – Axios

The High-Stakes AI Race: Innovation and Competition in the Shadows

July 27, 2025
LeBron James’ future with Lakers beyond 2025-26 certain to generate speculation leading up to training camp – Yahoo Sports

LeBron James’ Lakers Future Beyond 2025-26 Sparks Intense Speculation Ahead of Training Camp

July 27, 2025
Energy landscapes direct the movement preferences of elephants – besjournals

Energy landscapes direct the movement preferences of elephants – besjournals

July 27, 2025
At United Nations Summer Program, Computer Science Student Examines AI Ethics – Georgetown University

At United Nations Summer Program, Computer Science Student Examines AI Ethics – Georgetown University

July 27, 2025
Return of wolves to Yellowstone has led to a surge in aspen trees unseen for 80 years – Live Science

Wolves’ Return to Yellowstone Sparks Unprecedented Aspen Tree Boom After 80 Years

July 27, 2025
‘Bluey’ Is Growing Up: BBC Plots All-Ages Expansion For The Franchise As A Full-Fledged Lifestyle Brand – Cartoon Brew

‘Bluey’ Is Growing Up: BBC Plots All-Ages Expansion For The Franchise As A Full-Fledged Lifestyle Brand – Cartoon Brew

July 27, 2025
Katie Ledecky, Summer McIntosh and a race for the ages at World Swimming Championships – NBC Sports

Katie Ledecky and Summer McIntosh Ignite an Epic Showdown at the World Swimming Championships

July 27, 2025
5 ways Trump has shaped the economy in 6 months – The Hill

5 Game-Changing Ways Trump Transformed the Economy in Just 6 Months

July 27, 2025
Flutter Entertainment Announces Pricing Of $1.272 Bln Of Additional Senior Secured Notes Due 2031 – Nasdaq

Flutter Entertainment Raises $1.27 Billion in Major Senior Secured Notes Offering Due 2031

July 27, 2025
KFF Health Tracking Poll: Public Views on Recent Tax and Budget Legislation – KFF

How the Public Really Feels About the Latest Tax and Budget Changes

July 27, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (741)
  • Economy (765)
  • Entertainment (21,645)
  • General (16,135)
  • Health (9,803)
  • Lifestyle (773)
  • News (22,149)
  • People (767)
  • Politics (774)
  • Science (15,980)
  • Sports (21,263)
  • Technology (15,747)
  • World (748)

Recent News

AI’s race in the dark with China – Axios

The High-Stakes AI Race: Innovation and Competition in the Shadows

July 27, 2025
LeBron James’ future with Lakers beyond 2025-26 certain to generate speculation leading up to training camp – Yahoo Sports

LeBron James’ Lakers Future Beyond 2025-26 Sparks Intense Speculation Ahead of Training Camp

July 27, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version