* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Tuesday, October 28, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Free Live Entertainment – Fremont Street Experience

    Enjoy Free Live Entertainment on Fremont Street Tonight!

    What to Know About ‘Good Morning America’s 50th Anniversary Episode – Wyoming News Now

    Celebrate the Milestone: Everything You Need to Know About Good Morning America’s 50th Anniversary Episode

    Dylan Efron suffers brutal nose injury in ‘DWTS’ rehearsals – Yahoo

    Dylan Efron Endures Painful Nose Injury During ‘DWTS’ Rehearsals

    Person shot, injured in parking lot of adult entertainment club in Gresham – KPTV

    Person Shot and Injured in Gresham Adult Entertainment Club Parking Lot

    Meet Belynda From ‘Married at First Sight’ Season 19: Age, Job, Instagram and More – Yahoo

    Meet Belynda from ‘Married at First Sight’ Season 19: Age, Career, Instagram & More Revealed!

    General Hospital’s Rena Sofer Exits as Lois — But the Door Isn’t Closed – Yahoo

    General Hospital’s Rena Sofer Exits as Lois — But the Door Isn’t Closed – Yahoo

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    CPE Technology Berhad (KLSE:CPETECH) Has Affirmed Its Dividend Of MYR0.015 – Yahoo Finance

    CPE Technology Berhad (KLSE:CPETECH) Has Affirmed Its Dividend Of MYR0.015 – Yahoo Finance

    Researchers Discover New Bacterium That Turns Food Waste Into Energy – Technology Networks

    Scientists Unveil Breakthrough Bacterium That Transforms Food Waste Into Clean Energy

    Jim Cramer on GSI Technology: “That Thing is a Rocket Ship” – Yahoo Finance

    Jim Cramer Labels GSI Technology a “Rocket Ship” Poised for Takeoff

    The Anti-Tech Backlash Is Going to Grow Stronger – Jacobin

    The Anti-Tech Backlash Is Gaining Unstoppable Momentum

    Comments to EU Regarding the Draft Revised Technology Transfer Block Exemption Regulation and Technology Transfer Guidelines – Information Technology and Innovation Foundation

    Have Your Say: Share Your Thoughts on the Draft Revised Technology Transfer Block Exemption Regulation and Guidelines

    Ghost Tapping is exploiting tap-to-pay technology in order to steal your money; what your need to know – ABC7 New York

    Ghost Tapping: How Thieves Are Using Tap-to-Pay Technology to Steal Your Money and What You Need to Know

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Free Live Entertainment – Fremont Street Experience

    Enjoy Free Live Entertainment on Fremont Street Tonight!

    What to Know About ‘Good Morning America’s 50th Anniversary Episode – Wyoming News Now

    Celebrate the Milestone: Everything You Need to Know About Good Morning America’s 50th Anniversary Episode

    Dylan Efron suffers brutal nose injury in ‘DWTS’ rehearsals – Yahoo

    Dylan Efron Endures Painful Nose Injury During ‘DWTS’ Rehearsals

    Person shot, injured in parking lot of adult entertainment club in Gresham – KPTV

    Person Shot and Injured in Gresham Adult Entertainment Club Parking Lot

    Meet Belynda From ‘Married at First Sight’ Season 19: Age, Job, Instagram and More – Yahoo

    Meet Belynda from ‘Married at First Sight’ Season 19: Age, Career, Instagram & More Revealed!

    General Hospital’s Rena Sofer Exits as Lois — But the Door Isn’t Closed – Yahoo

    General Hospital’s Rena Sofer Exits as Lois — But the Door Isn’t Closed – Yahoo

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    CPE Technology Berhad (KLSE:CPETECH) Has Affirmed Its Dividend Of MYR0.015 – Yahoo Finance

    CPE Technology Berhad (KLSE:CPETECH) Has Affirmed Its Dividend Of MYR0.015 – Yahoo Finance

    Researchers Discover New Bacterium That Turns Food Waste Into Energy – Technology Networks

    Scientists Unveil Breakthrough Bacterium That Transforms Food Waste Into Clean Energy

    Jim Cramer on GSI Technology: “That Thing is a Rocket Ship” – Yahoo Finance

    Jim Cramer Labels GSI Technology a “Rocket Ship” Poised for Takeoff

    The Anti-Tech Backlash Is Going to Grow Stronger – Jacobin

    The Anti-Tech Backlash Is Gaining Unstoppable Momentum

    Comments to EU Regarding the Draft Revised Technology Transfer Block Exemption Regulation and Technology Transfer Guidelines – Information Technology and Innovation Foundation

    Have Your Say: Share Your Thoughts on the Draft Revised Technology Transfer Block Exemption Regulation and Guidelines

    Ghost Tapping is exploiting tap-to-pay technology in order to steal your money; what your need to know – ABC7 New York

    Ghost Tapping: How Thieves Are Using Tap-to-Pay Technology to Steal Your Money and What You Need to Know

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

Identity cues that tell customers ‘this brand has a great digital experience’

September 18, 2023
in Business
Identity cues that tell customers ‘this brand has a great digital experience’
Share on FacebookShare on Twitter

A security executive at a large company recently framed the risk conundrum in many customer-facing industries.

“I have millions of customers,” the executive said. “They can’t all be good or well-meaning. “How do we stay vigilant while not treating all customers like criminals?”

It’s a balance that every retailer, bank, telco, utility or similar organisation must strike if they’re to serve a large base of digital-first customers, keeping them secure and limiting fraud, but without adding too much “friction” to the purchase journey or relationship.

The prize for getting it right is extended loyalty and customer lifetime value, and associated revenue uplift. Those that get it wrong often pay a heavy price, marked by escalating fraud losses, which drive the need to implement protections that ultimately annoy customers and drive them to rival offerings that promise an easier and frictionless experience.

Many consumers have found themselves in that scenario. Research shows 59% of people have abandoned an online experience when the login process was too frustrating, and 61% would switch to a competitor if the login experience was easier. In other words, consumers want convenience without sacrificing security. Organisations want to strike that balance to keep their consumers happy and engaged. 

So, if all sides want the same thing, why is it that so many organisations end up with a customer experience that is unbalanced, weighted too heavily to either security or to convenience, but not both?

Barriers to achieving balance

Achieving balance can be difficult and complex. 

Fraud and threat detection is hard. Organisations need an array of data collection points or ‘sensors’ that instrument the end-to-end customer journey, enabling recognition of suspicious behaviour or transactional activity. This level of visibility can be used to predict the possibility of a negative outcome, but it can be hard to set these detection systems up to produce accurate and consistent alerts. Inconsistent alerts may see an organisation lean too heavily on security measures or controls as a backup, at the risk of consumer satisfaction.

On top of that, organisations are often held back by monolithic or legacy systems that make it hard to keep up with bad actors. These systems are also complex and costly to change, and therefore hold the organisation back from innovating in the customer experience space in a way that would better balance convenience with security.

Finally, organisations often have inconsistent CX across channels – web, mobile, bricks-and-mortar and more. As consumers, we’ve all interacted with organisations that don’t seem to know who you are or anything of your history from one channel to the next. Consumers find this inconvenient, or worse.

Meanwhile on the consumer side, their needs and expectations are also constantly evolving. They likely do business with multiple organisations, and see the good, bad and ugly of customer experience. They may be wooed by organisations that are first to offer an improved customer experience. When a better experience comes along, they naturally want to see it used by all organisations they interact with. Staying competitive in the race to produce the best customer experience is challenging for organisations.

Identity provides the cues and clues to a great customer experience

There are organisations that clearly do better than others at striking and maintaining a balance between security and convenience with respect to their customer experience.

For those that get it right, there are two technology centrepieces. The first is an identity and access management (IAM) system. Knowing who customers are allows an organisation to enhance their experience, tailor their digital interactions, improve security and to be comfortable with who they’re engaging with. 

The second is a low-code or no-code platform that makes it easy for the organisation to design a secure and convenient end-to-end customer experience, that then stitches together all the technical pieces needed in the backend to deliver that experience. These act like a drag-and-drop ‘canvas’ for customer experience designers. The right mix of vendors, capabilities, and security controls can be assembled and tested on consumers, making it clear which path forward is the right one to take.

Taking their cues

Consumers will quickly be able to recognise an organisation that has the balance right because they’ll be provided with cues at all stages of interaction (“touchpoints”) across the end-to-end customer journey.

If consumers reflect on what led them to the point of pressing the ‘buy now’ button, they’re likely to take their cues on simplicity and security from a frictionless registration experience initially, followed by the onboarding process and login. 

They may review their account management options next: whether there is simple and easy account recovery and reset, for example, as well as self-service options to manage their data and relationship. 

The consumer may then review the site’s or organisation’s privacy policy, which demonstrates how seriously their personal privacy and regulatory compliance is taken.

Finally, they may get a sense for security and convenience by engaging a support channel, through which they can see if they’re greeted by name, or if their problems are prioritised and solved quickly. 

Doing all of these things well is required to deliver a smooth and frictionless customer journey. A cohesive, secure, consistent multi-channel experience, backed by IAM, is the competitive differentiator that organisations and their customers require.

Keep up to date with our stories on LinkedIn, Twitter, Facebook and Instagram.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Dynamic Business – https://dynamicbusiness.com/leadership-2/expert/identity-cues-that-tell-customers-this-brand-has-a-great-digital-experience.html

Tags: businesscustomersIdentity
Previous Post

Why investing in leadership training is vital for business success

Next Post

Creating a culture of mental health and well-being

Shohei Ohtani Hits 2 Homers, Ties 119-Year-Old Record In Dodgers’ World Series Game 3 Win – FOX Sports

Shohei Ohtani Hits 2 Homers, Ties 119-Year-Old Record In Dodgers’ World Series Game 3 Win – FOX Sports

October 28, 2025
Trump’s ‘golden age’ economic message undercut by his desire for much lower interest rates – which typically signal a weak jobs market – The Conversation

Trump’s ‘Golden Age’ Economy Questioned as Calls for Lower Interest Rates Reveal Job Market Weakness

October 28, 2025
Free Live Entertainment – Fremont Street Experience

Enjoy Free Live Entertainment on Fremont Street Tonight!

October 28, 2025

SGMC Health Launches Lung Nodule Clinic to Advance Early Detection and Treatment of Lung Cancer – SGMC Health

October 28, 2025
Former presidential photographer Pete Souza on his favorite memories of the East Wing after its demolition – CNN

Former presidential photographer Pete Souza on his favorite memories of the East Wing after its demolition – CNN

October 28, 2025

Once tadpoles lose lungs, they never get them back – Cornell Chronicle

October 28, 2025
Texas A&M Department of Poultry Science hires Williams – WATTPoultry.com

Texas A&M’s Poultry Science Department Welcomes Expert Williams to the Team

October 28, 2025

Raffaele Colombo Highlights the Thriving Community and Cutting-Edge Science at the Incredible AACR-NCI-EORTC Meeting

October 28, 2025
The Donut Chain Known For Making Some Of The Most Unique Flavors In The Game – Yahoo

Discover the Donut Chain Revolutionizing Flavor with Its Uniquely Delicious Creations

October 28, 2025
CPE Technology Berhad (KLSE:CPETECH) Has Affirmed Its Dividend Of MYR0.015 – Yahoo Finance

CPE Technology Berhad (KLSE:CPETECH) Has Affirmed Its Dividend Of MYR0.015 – Yahoo Finance

October 28, 2025

Categories

Archives

October 2025
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728293031  
« Sep    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (889)
  • Economy (912)
  • Entertainment (21,783)
  • General (17,850)
  • Health (9,953)
  • Lifestyle (924)
  • News (22,149)
  • People (912)
  • Politics (922)
  • Science (16,122)
  • Sports (21,411)
  • Technology (15,891)
  • World (895)

Recent News

Shohei Ohtani Hits 2 Homers, Ties 119-Year-Old Record In Dodgers’ World Series Game 3 Win – FOX Sports

Shohei Ohtani Hits 2 Homers, Ties 119-Year-Old Record In Dodgers’ World Series Game 3 Win – FOX Sports

October 28, 2025
Trump’s ‘golden age’ economic message undercut by his desire for much lower interest rates – which typically signal a weak jobs market – The Conversation

Trump’s ‘Golden Age’ Economy Questioned as Calls for Lower Interest Rates Reveal Job Market Weakness

October 28, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version