* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, August 23, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

    From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

    How to watch ‘F1: The Movie’ on Prime Video – About Amazon

    Experience the Thrill: How to Stream ‘F1: The Movie’ on Prime Video

    FOX One is now available on Prime Video: Here’s everything to know – About Amazon

    FOX One is now available on Prime Video: Here’s everything to know – About Amazon

    What Are Our Predictions for Taylor Swift’s ‘Life of a Showgirl’ Based on What She’s Told Us So Far? – yahoo.com

    Uncover the Hidden Surprises in Taylor Swift’s ‘Life of a Showgirl’ – Can You Decode Her Clues?

    Bama Dining Serving Up New Food, Entertainment – UA News Center

    Bama Dining Launches Thrilling New Food and Entertainment Experiences

    The latest on Williams-Brice Stadium renovations, entertainment district – On3

    Discover the Thrilling New Upgrades Coming to Williams-Brice Stadium and Its Vibrant Entertainment District!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Alcorn State awarded grant to boost STEM with VR technology – WJTV

    Alcorn State Secures Grant to Transform STEM Education Through Cutting-Edge VR Technology

    Hyundai: The Only Way To Beat China Is To Embrace Technology – InsideEVs

    Hyundai’s Bold Strategy to Outpace China with Cutting-Edge Technology

    Teaching older adults how to use technology – WWNY

    Empowering Older Adults to Master Technology with Confidence

    Denver man receives pacemaker using new technology – CBS News

    Denver Man’s Life Transformed by Revolutionary Pacemaker Technology

    Morgan County Rescue Squad is using new technology to recover people missing in the water faster – WAFF

    Morgan County Rescue Squad is using new technology to recover people missing in the water faster – WAFF

    YSU to celebrate launch of new radiology technology program – WKBN.com

    YSU Launches Exciting New Radiology Technology Program Celebration

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

    From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

    How to watch ‘F1: The Movie’ on Prime Video – About Amazon

    Experience the Thrill: How to Stream ‘F1: The Movie’ on Prime Video

    FOX One is now available on Prime Video: Here’s everything to know – About Amazon

    FOX One is now available on Prime Video: Here’s everything to know – About Amazon

    What Are Our Predictions for Taylor Swift’s ‘Life of a Showgirl’ Based on What She’s Told Us So Far? – yahoo.com

    Uncover the Hidden Surprises in Taylor Swift’s ‘Life of a Showgirl’ – Can You Decode Her Clues?

    Bama Dining Serving Up New Food, Entertainment – UA News Center

    Bama Dining Launches Thrilling New Food and Entertainment Experiences

    The latest on Williams-Brice Stadium renovations, entertainment district – On3

    Discover the Thrilling New Upgrades Coming to Williams-Brice Stadium and Its Vibrant Entertainment District!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Alcorn State awarded grant to boost STEM with VR technology – WJTV

    Alcorn State Secures Grant to Transform STEM Education Through Cutting-Edge VR Technology

    Hyundai: The Only Way To Beat China Is To Embrace Technology – InsideEVs

    Hyundai’s Bold Strategy to Outpace China with Cutting-Edge Technology

    Teaching older adults how to use technology – WWNY

    Empowering Older Adults to Master Technology with Confidence

    Denver man receives pacemaker using new technology – CBS News

    Denver Man’s Life Transformed by Revolutionary Pacemaker Technology

    Morgan County Rescue Squad is using new technology to recover people missing in the water faster – WAFF

    Morgan County Rescue Squad is using new technology to recover people missing in the water faster – WAFF

    YSU to celebrate launch of new radiology technology program – WKBN.com

    YSU Launches Exciting New Radiology Technology Program Celebration

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

In Conversation With Lloyds Banking Group CMO Suresh Balaji

April 30, 2024
in Business
In Conversation With Lloyds Banking Group CMO Suresh Balaji
Share on FacebookShare on Twitter

Wolff Olins Global CEO Sairah Ashman sits down with Suresh Balaji, Chief Marketing Officer for Lloyds Banking Group, to discuss his 360 view on brand-building and his latest endeavours in the new role.

Suresh Balaji

Suresh Balaji

This week I’m welcoming Suresh Balaji to my column to talk about what he is up to in his new role as the Chief Marketing Officer for Lloyds Banking Group.

His wide range of experiences has given him a 360 view of brand-building, including what it takes to connect with customers in a sector disrupted by technology and an array of new entrants.

Here he talks about his passions and learnings as a CMO and what excites him in his latest endeavour (one I’m delighted to share Wolff Olins is involved in).

Tell us what led you to build a career in marketing within the financial sector and why it excites you.

It’s simple: I can’t market things I don’t believe in. And although some people might think being a marketer in the financial services sector isn’t the most exciting or sexy, trust me when I say it is!

Financial services create real impact – finance is a way to help people achieve their life goals and ambitions. It all helps individuals, households and businesses prosper. And it’s something that’s totally aligned to my personal philosophy.

Marketing is a fast moving capability. The data and technology rich environment in financial services has certainly kept me on my toes and satiated my curiosity and thirst for learning.

If you have the ability to help people with their hopes and dreams, while fulfilling your own potential, why be anywhere else?

Having worked across continents and specifically in Europe and Asia, how different have regional needs changed how you think as a CMO?

I tell my team that the clue is in the word. Marketing is about the market. It doesn’t matter which one you are in. It is about winning in the marketplace. Marketing at its best helps unearth opportunities through customer insight, helps build experiences and helps take them to market.

I’ve had the pleasure of living across nine cities in my life, and have worked across the world. There are so many differences and nuances across these markets, but technology has definitely made the world more homogenous.

Regardless of your role or the market you’re working in, if you think customer needs, think total experience, think commercial and think curiously, then you won’t go wrong.

The financial sector is constantly being disrupted and innovating, especially with the speed at which technology is moving. How is this influencing your approach?

Mobile is where it’s all at. Like many other sectors, our customers prefer using their mobile to access our services and products. Mobile-first is at the heart of our strategy.

I have been quite impressed with the number of things you can do on the Lloyds app. Our team is constantly improving features and journeys. A brilliant app, combined with compassionate colleagues when customers need them the most, is what creates real magic.

This is also mirrored in the way we think about our marketing and our brand portfolio. Our team is now looking at ways in which we can create mobile-ready design choices. A lot of this came to life in our latest Club Lloyds campaign. One I am super proud of.

We’re both believers in brands needing to be experience-led, why is this so important as part of your CMO focus and remit?

At Lloyds we believe that brands are more than advertising. They are the sum total of all experiences. We want our customers to have kick-ass experiences that go beyond a logo or a name. That’s what builds lasting relationships.

My CMO remit at Lloyds covers all the brand and marketing activities as you’d expect, but I also have the privilege of overseeing experience design. Over 50% of my team are focused on experience so that shows how seriously we take it.

This can only come to life because we have a strong portfolio of brands, data that can be put to good use (from fast feedback loops to driving personalised content), technology that is world-class, and finally creativity (and partners) who help create experiences that benefit our brands.

We are also constantly refreshing and reviewing our brands, so they are customer insight-led and have great product-market-experience fit.

In your new role, you’re responsible for some of the most well-known brands in the UK – what are you looking to achieve and why now?

Lloyds Banking Group is a brilliant business. We’ve got a relationship with over half of UK adults and support households and businesses across the length and breadth of the country.

We have 17 brands: these include well-known banking brands including Lloyds Bank, Halifax and Bank of Scotland, and specialist brands like MBNA, AMC, and pensions expert Scottish Widows.

I’m six months into my role here and all I see is opportunity ahead.

We’re turbo-charging our efforts to modernise our brands for a mobile and digital world. I’m super excited that Wolff Olins is partnering with us to help review our brand portfolio and future-proof it for our audiences and our business.

Improving commercialisation of our marketing and experience efforts, and creating future ready capability, are the tickets to the game.

How would you like to be remembered as a leader and as a marketeer?

A curious, courageous and kind leader. I try to show up with these values each and every day.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Forbes – https://www.forbes.com/sites/sairahashman/2024/04/30/in-conversation-with-lloyds-banking-group-cmo-suresh-balaji

Tags: businessconversationlloyds
Previous Post

Is Talking About Culture Killing Culture?

Next Post

Apple iPad Air (M1) Drops To All-Time Lowest Price—But Hurry

Putin wants to attend 2026 FIFA World Cup in the U.S. “very badly,” Trump says – Axios

Putin Eager to Attend 2026 FIFA World Cup in the U.S., Says Trump

August 23, 2025
How the semiconductor boom and ASU are transforming Arizona’s economy – ASU News

How the semiconductor boom and ASU are transforming Arizona’s economy – ASU News

August 23, 2025
From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

From polka to Poison, Corn Palace adjusts entertainment offerings with the times – Mitchell Republic

August 23, 2025
Luther College to host discussion exploring links between soil and food health – Luther College

Luther College to host discussion exploring links between soil and food health – Luther College

August 23, 2025
OPINION | WOODY BASSETT: Can the nation do better in its politics? Can the Democrats? – Northwest Arkansas Democrat-Gazette

OPINION | WOODY BASSETT: Can the nation do better in its politics? Can the Democrats? – Northwest Arkansas Democrat-Gazette

August 23, 2025
Crossings: How Road Ecology is Shaping the Future of Our Planet – Living on Earth

Crossings: How Road Ecology is Shaping the Future of Our Planet

August 23, 2025
Toyota Friday Night Rivals kicks off season with Elizabethton at Science Hill – WCYB

Toyota Friday Night Rivals Ignite the Season with Elizabethton vs. Science Hill Showdown

August 23, 2025
Star Trek as Refuge for the Science-Minded – The Provincetown Independent

How Star Trek Ignites Passion and Empowers the Science-Minded

August 23, 2025
Refresh your wardrobe at these 11 QTS award-winning fashion and lifestyle stores – Time Out Worldwide

Transform Your Look with These 11 Must-Visit Fashion and Lifestyle Stores

August 23, 2025
Alcorn State awarded grant to boost STEM with VR technology – WJTV

Alcorn State Secures Grant to Transform STEM Education Through Cutting-Edge VR Technology

August 23, 2025

Categories

Archives

August 2025
MTWTFSS
 123
45678910
11121314151617
18192021222324
25262728293031
« Jul    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (785)
  • Economy (806)
  • Entertainment (21,685)
  • General (16,624)
  • Health (9,846)
  • Lifestyle (818)
  • News (22,149)
  • People (807)
  • Politics (815)
  • Science (16,018)
  • Sports (21,304)
  • Technology (15,786)
  • World (787)

Recent News

Putin wants to attend 2026 FIFA World Cup in the U.S. “very badly,” Trump says – Axios

Putin Eager to Attend 2026 FIFA World Cup in the U.S., Says Trump

August 23, 2025
How the semiconductor boom and ASU are transforming Arizona’s economy – ASU News

How the semiconductor boom and ASU are transforming Arizona’s economy – ASU News

August 23, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version