* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Friday, May 23, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    SRM Entertainment Announces $5 Million Private Placement – GlobeNewswire

    SRM Entertainment Secures $5 Million Investment to Fuel Growth!

    Embracer intends to spin off Coffee Stain Group by the end of 2025, with remaining business rebranded as Fellowship Entertainment – GamesIndustry.biz

    Embracer intends to spin off Coffee Stain Group by the end of 2025, with remaining business rebranded as Fellowship Entertainment – GamesIndustry.biz

    San Jose eyes creation of entertainments zones with FIFA World Cup, Super Bowl LX on the horizon – The Mercury News

    San Jose Sets Its Sights on Exciting Entertainment Zones Ahead of FIFA World Cup and Super Bowl LX!

    Wilmington’s future of fun: 5 recreation and entertainment spaces planned in the Port City – Wilmington Star-News

    Exciting Developments Ahead: 5 New Recreation and Entertainment Spaces Coming to Wilmington!

    Jason Momoa Is Done With Peace in Apple’s ‘Chief of War’ Teaser – Yahoo

    Jason Momoa Embraces Chaos in Gripping Teaser for Apple’s ‘Chief of War’

    AI Entertainment Studio Promise Inks Deal With Google, Raises Investment from Michael Ovitz’s Crossbeam – The Hollywood Reporter

    AI Entertainment Studio Promise Secures Major Deal with Google and Attracts Investment from Michael Ovitz’s Crossbeam!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    InfiMotion Technology launches TL 300 integrated drive system – Automotive Powertrain Technology International

    InfiMotion Technology Unveils Game-Changing TL 300 Integrated Drive System!

    Aera Technology Debuts Decision Intelligence Skill to Navigate Shifting Tariff Dynamics Across Value Chains – Silicon Canals

    Unlocking Success: Aera Technology Launches Innovative Decision Intelligence Skill to Tackle Evolving Tariff Challenges in Value Chains

    Auditory Processing and Psychosocial Improvements with Remote Microphone Technology: An Evidence Review – The Hearing Review

    Unlocking Sound: How Remote Microphone Technology Enhances Auditory Processing and Boosts Psychosocial Well-Being

    Quadient and Nuvei Forge Strategic Technology Partnership – Finovate

    Quadient and Nuvei Forge Strategic Technology Partnership – Finovate

    Novotech Honored with Triple Win in 2025 Pharmaceutical Technology Excellence Awards – Morningstar

    Novotech Celebrates Triple Triumph at the 2025 Pharmaceutical Technology Excellence Awards!

    Experts Issue Warning on New TSA Technology – Men’s Journal

    Experts Sound Alarm Over New TSA Technology: What You Need to Know

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    SRM Entertainment Announces $5 Million Private Placement – GlobeNewswire

    SRM Entertainment Secures $5 Million Investment to Fuel Growth!

    Embracer intends to spin off Coffee Stain Group by the end of 2025, with remaining business rebranded as Fellowship Entertainment – GamesIndustry.biz

    Embracer intends to spin off Coffee Stain Group by the end of 2025, with remaining business rebranded as Fellowship Entertainment – GamesIndustry.biz

    San Jose eyes creation of entertainments zones with FIFA World Cup, Super Bowl LX on the horizon – The Mercury News

    San Jose Sets Its Sights on Exciting Entertainment Zones Ahead of FIFA World Cup and Super Bowl LX!

    Wilmington’s future of fun: 5 recreation and entertainment spaces planned in the Port City – Wilmington Star-News

    Exciting Developments Ahead: 5 New Recreation and Entertainment Spaces Coming to Wilmington!

    Jason Momoa Is Done With Peace in Apple’s ‘Chief of War’ Teaser – Yahoo

    Jason Momoa Embraces Chaos in Gripping Teaser for Apple’s ‘Chief of War’

    AI Entertainment Studio Promise Inks Deal With Google, Raises Investment from Michael Ovitz’s Crossbeam – The Hollywood Reporter

    AI Entertainment Studio Promise Secures Major Deal with Google and Attracts Investment from Michael Ovitz’s Crossbeam!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    InfiMotion Technology launches TL 300 integrated drive system – Automotive Powertrain Technology International

    InfiMotion Technology Unveils Game-Changing TL 300 Integrated Drive System!

    Aera Technology Debuts Decision Intelligence Skill to Navigate Shifting Tariff Dynamics Across Value Chains – Silicon Canals

    Unlocking Success: Aera Technology Launches Innovative Decision Intelligence Skill to Tackle Evolving Tariff Challenges in Value Chains

    Auditory Processing and Psychosocial Improvements with Remote Microphone Technology: An Evidence Review – The Hearing Review

    Unlocking Sound: How Remote Microphone Technology Enhances Auditory Processing and Boosts Psychosocial Well-Being

    Quadient and Nuvei Forge Strategic Technology Partnership – Finovate

    Quadient and Nuvei Forge Strategic Technology Partnership – Finovate

    Novotech Honored with Triple Win in 2025 Pharmaceutical Technology Excellence Awards – Morningstar

    Novotech Celebrates Triple Triumph at the 2025 Pharmaceutical Technology Excellence Awards!

    Experts Issue Warning on New TSA Technology – Men’s Journal

    Experts Sound Alarm Over New TSA Technology: What You Need to Know

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

Legal risks loom for Firefly users after Adobe’s AI image tool training exposed

April 23, 2024
in Business
Legal risks loom for Firefly users after Adobe’s AI image tool training exposed
Share on FacebookShare on Twitter

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. 

“A lot of our very big enterprise customers are very concerned about using generative AI without understanding how it was trained,” Adobe chief strategy officer Scott Belsky told TechCrunch last year. “They don’t see it as viable for commercial use in a similar way to using a stock image and making sure that if you’re going to use it in a campaign you better have the rights for it — and model releases and everything else. There’s that level of scrutiny and concern around the viability for commercial use.”

The company said Firefly was only trained on licensed content from Adobe’s image banks. To back up that claim, they provided enterprise users with full legal indemnification for any content created using it. This is “a proof point that we stand behind the commercial safety and readiness of these features,” Claude Alexandre, the company’s VP of digital media, said at last year’s Adobe Summit. 

Unfortunately, or perhaps inevitably, this wasn’t entirely true. A Bloomberg report found Firefly was trained, in part, on AI-generated images. Some of these came from Midjourney, an AI many believe was trained on images scraped from the web. 

This has created a big marketing problem for Adobe and potentially a big legal problem for Firefly’s users. It also highlights IP issues that hang over all of AI and that can only be solved by law. 

The 5% solution

Adobe said the images from Midjourney only made up 5% of the training material. That’s not a great defense. The company has 248 million images under license, so that “only” could be up to 1.25 million pictures.

“It doesn’t matter if it’s 5%, 1%, 000.1%,” said Katie Robbert, CEO and co-founder of Trust Insights, and a MarTech contributor. “You are making the declarative statements of what your product does and doesn’t do. And when it’s shown that what you’re saying is not true, then you’re no longer a trustworthy brand.”

In addition to brand damage, it also means Firefly doesn’t solve the problem it is supposed to.

Dig deeper: AI in marketing: Examples to help your team today

“I don’t think there’s a high degree of concern that you’re going to generate something that someone’s going to come back and say, that’s mine,” Robbert said. “But we don’t know that. And that’s the problem. Users are stuck in this limbo of ‘Can I use it safely, or can’t I?’ We don’t know.”

Brands at risk

What that means is a lot of marketers for big brands who rely on Firefly are now looking for something that will ensure they have the legal right to use the images they create. “Because the last thing I need is a lawsuit because I just wanted to put an image on my blog,” said Robbert.

In the event of a lawsuit, it’s the brand and not Adobe that’s at risk.

“I’m not an IP attorney, but I believe the end user is the one who’s liable for the use of the tool,” said Paul Roetzer, CEO of The Marketing AI Institute. “So if there is some massive class action lawsuit and it’s determined that these models were actually illegally trained, the end user is the one that’s going to get caught up in it.”

Roetzer said the best remedy for this situation is a legal one. The EU already has regulations in place to deal with this. The AI Act requires providers to provide the public with a detailed summary of the content used for training their models. It also has limited exceptions for text and data mining, which balance copyright protection with promoting innovation and research. 

In the U.S. it currently looks like regulations may come about because of lawsuits, not legislation. Roetzer said that means the technology will continue to outpace the law.

“These models are going to advance so much more before we ever have any meaningful lawsuits that get to the point where we have regulations that cover this,” he said.

The speed of innovation, fueled by consumer demand, is only going to compound the problem.

“People are going to want the most advanced technology,” Roetzer said. “That technology may or may not have been trained on things they probably shouldn’t have been trained on. That is just where we are and it’s where we’re going and it’s not going to stop anytime soon.”

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : MarTech – https://martech.org/legal-risks-loom-for-firefly-users-after-adobes-ai-image-tool-training-exposed/

Tags: businessLegalrisks
Previous Post

7 steps to creating an audience-based B2B marketing plan

Next Post

Oxfam slams large chocolate companies at World Cocoa Conference

Oct. 3 – Ecology fines 35 plastic producers $416,000 for not using enough recycled plastic – Washington State Department of Ecology (.gov)

Ecology Takes Action: 35 Plastic Producers Fined $416,000 for Insufficient Use of Recycled Materials!

May 23, 2025
‘It was probably some kind of an ambush’: 17,000 years ago, a man died in a projectile weapon attack in what is now Italy – Live Science

‘It was probably some kind of an ambush’: 17,000 years ago, a man died in a projectile weapon attack in what is now Italy – Live Science

May 23, 2025
A polymicrobial perspective into the ecological role of Enterococcus faecalis in dental root canal infections – Nature

A polymicrobial perspective into the ecological role of Enterococcus faecalis in dental root canal infections – Nature

May 23, 2025
Trump’s attack on science is growing fiercer and more indiscriminate – The Economist

Trump’s attack on science is growing fiercer and more indiscriminate – The Economist

May 23, 2025
Fit & Fun to raise money for Special Olympics – Coastal Point

Fit & Fun to raise money for Special Olympics – Coastal Point

May 23, 2025
Who took ‘Napalm Girl’? World Press Photo ‘suspends’ attribution of historic Vietnam War image – CNN

Unraveling the Mystery: The Story Behind the Iconic ‘Napalm Girl’ Photograph

May 23, 2025
Javier Milei courts undeclared cash to dollarise Argentina’s economy – Financial Times

Javier Milei courts undeclared cash to dollarise Argentina’s economy – Financial Times

May 23, 2025
SRM Entertainment Announces $5 Million Private Placement – GlobeNewswire

SRM Entertainment Secures $5 Million Investment to Fuel Growth!

May 23, 2025
Seventy-eighth World Health Assembly – Daily update: 22 May 2025 – World Health Organization (WHO)

Highlights from the 78th World Health Assembly: Key Updates for May 22, 2025

May 23, 2025
US indicts Russian accused of running major global cybercrime ring – CNN

US Charges Russian National in Major Global Cybercrime Operation

May 23, 2025

Categories

Archives

May 2025
MTWTFSS
 1234
567891011
12131415161718
19202122232425
262728293031 
« Apr    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (633)
  • Economy (645)
  • Entertainment (21,558)
  • General (15,227)
  • Health (9,686)
  • Lifestyle (650)
  • News (22,149)
  • People (648)
  • Politics (653)
  • Science (15,869)
  • Sports (21,154)
  • Technology (15,634)
  • World (635)

Recent News

Oct. 3 – Ecology fines 35 plastic producers $416,000 for not using enough recycled plastic – Washington State Department of Ecology (.gov)

Ecology Takes Action: 35 Plastic Producers Fined $416,000 for Insufficient Use of Recycled Materials!

May 23, 2025
‘It was probably some kind of an ambush’: 17,000 years ago, a man died in a projectile weapon attack in what is now Italy – Live Science

‘It was probably some kind of an ambush’: 17,000 years ago, a man died in a projectile weapon attack in what is now Italy – Live Science

May 23, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version