* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Monday, July 7, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Magicians and Battlebots light up Las Vegas entertainment scene – KSNV

    Magicians and Battlebots Take Las Vegas Entertainment by Storm

    Max-Matching Entertainments & Longhua District form partnership for new entertainment complex – Blooloop

    Max-Matching Entertainments and Longhua District Unite to Launch Thrilling New Entertainment Complex

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    MAY HER SOUL REST IN PEACE 🙏 Veteran entertainment columnist and talent manager Lolit Solis has passed away. She was 78 years old. https://tinyurl.com/6kumarkx | LatestChika.com – Facebook

    Beloved Entertainment Icon Lolit Solis Passes Away at 78 – A Life Remembered with Love and Respect 🙏

    Neil Young Plays Rare Full-Band ‘Ambulance Blues’ With The Chrome Hearts – Yahoo

    Neil Young Stuns Fans with Rare Full-Band Performance of ‘Ambulance Blues’ Alongside The Chrome Hearts

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Technology And Construction Names Join Top Stock Lists: Check Out Additions To IBD 50, Big Cap 20 And More – Investor’s Business Daily

    Technology and Construction Leaders Surge Into Top Stock Rankings: See the Latest Additions to IBD 50, Big Cap 20, and More

    Column: Teach kupuna new technology skills – Honolulu Star-Advertiser

    Empowering Kupuna: Unlocking New Technology Skills for a Connected Future

    EIFO invests $5 million in D3, the Ukraine-focused defence technology venture fund – sUAS News

    EIFO Pledges $5 Million to Supercharge Ukraine-Focused Defense Technology Fund

    New Technology for Water Efficiency and Working with Mexico on Screwworm – AG INFORMATION NETWORK OF THE WEST

    Revolutionary Water Efficiency Technology and Cross-Border Collaboration to Defeat Screwworm

    Environmental cognitive distance, R&D capability distance, and supply chain green technology innovation – Nature

    Bridging Gaps: How Environmental and R&D Differences Drive Green Technology Innovation in Supply Chains

    LG Innotek CEO Moon Hyuksoo: “Our Next-gen Substrate Technology Will Change the Industry Paradigm” – TechPowerUp

    LG Innotek CEO Moon Hyuksoo: “Our Next-Gen Substrate Technology Will Revolutionize the Industry” Revolutionizing the Future: LG Innotek’s CEO Unveils Game-Changing Next-Gen Substrate Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Magicians and Battlebots light up Las Vegas entertainment scene – KSNV

    Magicians and Battlebots Take Las Vegas Entertainment by Storm

    Max-Matching Entertainments & Longhua District form partnership for new entertainment complex – Blooloop

    Max-Matching Entertainments and Longhua District Unite to Launch Thrilling New Entertainment Complex

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    Kennedy Publishing, MGA Entertainment Launch Yummiland Magazine – License Global

    MAY HER SOUL REST IN PEACE 🙏 Veteran entertainment columnist and talent manager Lolit Solis has passed away. She was 78 years old. https://tinyurl.com/6kumarkx | LatestChika.com – Facebook

    Beloved Entertainment Icon Lolit Solis Passes Away at 78 – A Life Remembered with Love and Respect 🙏

    Neil Young Plays Rare Full-Band ‘Ambulance Blues’ With The Chrome Hearts – Yahoo

    Neil Young Stuns Fans with Rare Full-Band Performance of ‘Ambulance Blues’ Alongside The Chrome Hearts

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

    BTS Announce Their Big Return and Yes, They Already Have Some Major Plans in the Works – Yahoo

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Technology And Construction Names Join Top Stock Lists: Check Out Additions To IBD 50, Big Cap 20 And More – Investor’s Business Daily

    Technology and Construction Leaders Surge Into Top Stock Rankings: See the Latest Additions to IBD 50, Big Cap 20, and More

    Column: Teach kupuna new technology skills – Honolulu Star-Advertiser

    Empowering Kupuna: Unlocking New Technology Skills for a Connected Future

    EIFO invests $5 million in D3, the Ukraine-focused defence technology venture fund – sUAS News

    EIFO Pledges $5 Million to Supercharge Ukraine-Focused Defense Technology Fund

    New Technology for Water Efficiency and Working with Mexico on Screwworm – AG INFORMATION NETWORK OF THE WEST

    Revolutionary Water Efficiency Technology and Cross-Border Collaboration to Defeat Screwworm

    Environmental cognitive distance, R&D capability distance, and supply chain green technology innovation – Nature

    Bridging Gaps: How Environmental and R&D Differences Drive Green Technology Innovation in Supply Chains

    LG Innotek CEO Moon Hyuksoo: “Our Next-gen Substrate Technology Will Change the Industry Paradigm” – TechPowerUp

    LG Innotek CEO Moon Hyuksoo: “Our Next-Gen Substrate Technology Will Revolutionize the Industry” Revolutionizing the Future: LG Innotek’s CEO Unveils Game-Changing Next-Gen Substrate Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote

March 20, 2024
in Business
Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
Share on FacebookShare on Twitter

“Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.”

Padgett cited a recent McKinsey report that projected genAI will contribute up to $4.4 trillion in annual global productivity. Furthermore, Sales and Marketing, combined, was flagged as one of four functional groups likely to deliver 75% of that value.

“That means, every time we engage with our customer and they’re engaging with our brand, it’s an opportunity for us to get better and to blow the customer’s mind,” said Padgett.

Where to infuse genAI in customer experience

Here are five stages across the marketing funnel where genAI can be used:

Understanding the customer

Ideating and strategizing

Campaign creation and deployment

Customer personalization and engagement

Campaign monitoring and performance analytics

“Generative AI can help [marketers] at all five stages,” said Padget. “And you can have other stages, but that’s how I think about it.”

Furthermore, the ways marketers can infuse genAI at these stages fall into three main marketing goals for Padgett. The technology can be used to generate more leads, increase revenue and drive repeat business or loyalty.

Generating more leads with genAI

Marketers should adopt an experimental attitude toward new AI tools. When content production is increased to produce many variations, that allows brands to speak to customer segments in more customized ways. And these interactions create more data that helps marketers understand what works and what doesn’t. And these insights can bring in more leads.

Understanding the customer. Marketers can use natural language processing (NLP) to ask questions about existing customer data. One company Padgett is familiar with uses AI to build synthetic personas from composite data pulled from various datasets, including survey data and CRM, to learn more about their prospects and why they aren’t converting.

Strategy. GenAI tools like Bing Chat can be used to conduct competitive analysis and find out how competitors are reaching their audiences.

Campaign creation and deployment. Use genAI chatbots to create text and images for campaigns to improve engagement with prospects.

Customer personalization and engagement. Personalize the chatbot experience using demographic or behavioral data to make engagement with customers more relevant and speedy.

Campaign monitoring and performance analytics. Deploy a next-best-action engine with NLP that allows marketers and the data science team to ask questions about how best to optimize the customer experience and drive the very best actions.

“As long as a customer is finding value, the company is getting better engagement and you’re saving steps, that is a win for everyone,” said Padgett.

Using genAI to generate revenue

Chatbots and genAI tools increase the capability to create more personalized experiences and content rapidly. Marketers experimenting with these tools not only will be able to produce more variations, they’ll be able to test and validate what works. Winning combinations can be used more frequently, improving customer success.

Understanding the customer. Decrease abandon rate and increase order value by segmenting customers based on landing page referrals and tailoring the landing page experience according to these segments.

Strategy. Use genAI to create images of new products and features to rapidly test them on customers. These insights can be turned around quickly to build product roadmaps. Including your customers in this process can also get them enthusiastic about the brand and closer to purchase.

Campaign creation and deployment. Create new, even more relevant calls-to-action at scale that are inserted in genAI-produced ads and emails. When doing this, Padget recommended including a disclaimer — “content produced with AI — to signal to customers that they should expect some changes in product recommendations and format.

Customer personalization and engagement. Integrate genAI into a chatbot tool to provide personalized responses.

Campaign monitoring and performance analytics. Consider automating and consolidating campaign monitoring tools and layering NLP over it so members across the team can ask questions about performance. This makes monitoring more inclusive, and more hands will be on deck to tweak campaigns and bring in more sales.

Talisha Padgett AI Chart

Driving up repeat sales and loyalty with genAI

Organizations that use genAI to ramp up content production and messaging can execute targeted campaigns to more specific customer segments. That means that messaging is more personalized and aimed at specific friction points in the customer experience. Over time, a better customer experience will encourage retention and strengthen loyalty.

Understanding the customer. With the ability to scale up content production with genAI, marketers can test variations in creative on sub-segments and validate what works. “These are different ways in which you can build upon things that exist, but be very specific for your customer,” said Padgett.

Strategy. Create “act-like” messages aimed at customer segments facing specific friction points in the customer experience. When you speak to these frustrations, you will gain customers’ trust and loyalty.

Campaign creation and deployment. Anticipate friction points and proactively solve them with tailored messaging, experiences and chatbots.

Customer personalization and engagement. Use genAI to help create and launch a re-engagement campaign aimed at lapsed customers.

Campaign monitoring and performance analytics. Use historical data to discover frequent pain points and identify risks to losing customers. Create a campaign aimed at these risks so customers continue to be engaged.

“The difference with generative AI is you don’t have to be a developer or a data scientist to really leverage its powers,” said Padgett.

Go here to see the entire presentation. Registration is free.

Get MarTech! Daily. Free. In your inbox.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : MarTech – https://martech.org/leveraging-generative-ai-to-improve-customer-experience-and-increase-revenue-the-martech-conference-keynote/

Tags: businessGenerativeLeveraging
Previous Post

How to find and nurture top-notch B2B writers for high-converting content

Next Post

How to create content for every stage of the customer journey

Technology And Construction Names Join Top Stock Lists: Check Out Additions To IBD 50, Big Cap 20 And More – Investor’s Business Daily

Technology and Construction Leaders Surge Into Top Stock Rankings: See the Latest Additions to IBD 50, Big Cap 20, and More

July 7, 2025
Terry McLaurin still isn’t happy with his contract situation – NBC Sports

Terry McLaurin Remains Frustrated Over His Contract Situation

July 7, 2025
Intl forum on ecology opens with over 1,000 domestic and foreign guests – China Daily

Intl forum on ecology opens with over 1,000 domestic and foreign guests – China Daily

July 7, 2025
How New DNA Science Could Help More Families of the Missing – The New York Times

How New DNA Science Could Help More Families of the Missing – The New York Times

July 7, 2025
Letter | Dismissing science comes at a cost – thegazette.com

The High Cost of Ignoring Science

July 7, 2025
Hyatt Pushes Lifestyle Brands Into Asia Pacific Region – Luxury Travel Advisor

Hyatt Pushes Lifestyle Brands Into Asia Pacific Region – Luxury Travel Advisor

July 7, 2025
Kylian Mbappé’s stunning bicycle kick propels Real Madrid to win over Borussia Dortmund, and Club World Cup semifinals – CNN

Kylian Mbappé’s Spectacular Bicycle Kick Secures Real Madrid’s Victory Over Borussia Dortmund and Spot in Club World Cup Semifinals

July 7, 2025
Inside Iran’s war economy – The Economist

Inside the Secret Power Struggles Fueling Iran’s War Economy

July 7, 2025

Santa Cruz Shakespeare Launches Exciting New Monday Night Series

July 7, 2025
When it comes to vaccines, how are pediatricians restoring trust? – NPR

How Pediatricians Are Rebuilding Trust in Vaccines for Children

July 7, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (708)
  • Economy (733)
  • Entertainment (21,621)
  • General (15,752)
  • Health (9,771)
  • Lifestyle (738)
  • News (22,149)
  • People (734)
  • Politics (742)
  • Science (15,950)
  • Sports (21,233)
  • Technology (15,718)
  • World (714)

Recent News

Technology And Construction Names Join Top Stock Lists: Check Out Additions To IBD 50, Big Cap 20 And More – Investor’s Business Daily

Technology and Construction Leaders Surge Into Top Stock Rankings: See the Latest Additions to IBD 50, Big Cap 20, and More

July 7, 2025
Terry McLaurin still isn’t happy with his contract situation – NBC Sports

Terry McLaurin Remains Frustrated Over His Contract Situation

July 7, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version