* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Tuesday, July 22, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    ‘Devil Wears Prada 2’ casts Anne Hathaway’s love interest replacing Adrian Grenier’s Nate – Entertainment Weekly

    Devil Wears Prada 2′ Casts New Love Interest for Anne Hathaway, Replacing Adrian Grenier’s Nate

    12 ‘Late Show’ Moments Proving Stephen Colbert Can’t Be Replaced – The Mountaineer

    12 Unforgettable ‘Late Show’ Moments That Prove Stephen Colbert Is Truly One of a Kind

    Canes owner Tom Dundon’s real estate firm eyes entertainment complex near RDU – The Business Journals

    Canes Owner Tom Dundon’s Real Estate Firm Unveils Plans for Thrilling New Entertainment Complex Near RDU

    Inspired Entertainment, Inc.’s (NASDAQ:INSE) Price Is Right But Growth Is Lacking After Shares Rocket 29% – simplywall.st

    Inspired Entertainment Soars 29% but Growth Momentum Falls Short

    Kroger shares summer entertainment tips – Supermarket Perimeter

    Ultimate Summer Entertainment Tips to Make Your Season Unforgettable

    Theater at Santa Fe’s San Isidro Plaza will be converted into IMAX, family entertainment venue – Santa Fe New Mexican

    Santa Fe’s San Isidro Plaza Theater Transforms into Exciting IMAX Family Entertainment Venue

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Cold Weather Alloy Opens New Possibilities for Space Technology – Universe Today

    Revolutionary Cold Weather Alloy Unlocks New Frontiers in Space Technology

    Defence Holdings PLC Transitions from Esports to Pioneering Defence Technology

    Bull of the Day: Credo Technology Group (CRDO) – Yahoo Finance

    Bull of the Day: Why Credo Technology Group (CRDO) Is Poised for a Breakout

    BlackSky Technology Inc. Stock Analysis and Forecast – Explosive wealth accumulation – Jammu Links News

    BlackSky Technology Inc.: Unlocking Explosive Wealth Potential Through Expert Stock Analysis and Forecast

    Polypurine Hairpin Technology is Safe, Effective at Inhibiting PCSK9 to Regulate Cholesterol – Pharmacy Times

    Polypurine Hairpin Technology: A Safe and Powerful Breakthrough for Controlling Cholesterol by Targeting PCSK9

    A major AI training data set contains millions of examples of personal data – MIT Technology Review

    A major AI training data set contains millions of examples of personal data – MIT Technology Review

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    ‘Devil Wears Prada 2’ casts Anne Hathaway’s love interest replacing Adrian Grenier’s Nate – Entertainment Weekly

    Devil Wears Prada 2′ Casts New Love Interest for Anne Hathaway, Replacing Adrian Grenier’s Nate

    12 ‘Late Show’ Moments Proving Stephen Colbert Can’t Be Replaced – The Mountaineer

    12 Unforgettable ‘Late Show’ Moments That Prove Stephen Colbert Is Truly One of a Kind

    Canes owner Tom Dundon’s real estate firm eyes entertainment complex near RDU – The Business Journals

    Canes Owner Tom Dundon’s Real Estate Firm Unveils Plans for Thrilling New Entertainment Complex Near RDU

    Inspired Entertainment, Inc.’s (NASDAQ:INSE) Price Is Right But Growth Is Lacking After Shares Rocket 29% – simplywall.st

    Inspired Entertainment Soars 29% but Growth Momentum Falls Short

    Kroger shares summer entertainment tips – Supermarket Perimeter

    Ultimate Summer Entertainment Tips to Make Your Season Unforgettable

    Theater at Santa Fe’s San Isidro Plaza will be converted into IMAX, family entertainment venue – Santa Fe New Mexican

    Santa Fe’s San Isidro Plaza Theater Transforms into Exciting IMAX Family Entertainment Venue

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Cold Weather Alloy Opens New Possibilities for Space Technology – Universe Today

    Revolutionary Cold Weather Alloy Unlocks New Frontiers in Space Technology

    Defence Holdings PLC Transitions from Esports to Pioneering Defence Technology

    Bull of the Day: Credo Technology Group (CRDO) – Yahoo Finance

    Bull of the Day: Why Credo Technology Group (CRDO) Is Poised for a Breakout

    BlackSky Technology Inc. Stock Analysis and Forecast – Explosive wealth accumulation – Jammu Links News

    BlackSky Technology Inc.: Unlocking Explosive Wealth Potential Through Expert Stock Analysis and Forecast

    Polypurine Hairpin Technology is Safe, Effective at Inhibiting PCSK9 to Regulate Cholesterol – Pharmacy Times

    Polypurine Hairpin Technology: A Safe and Powerful Breakthrough for Controlling Cholesterol by Targeting PCSK9

    A major AI training data set contains millions of examples of personal data – MIT Technology Review

    A major AI training data set contains millions of examples of personal data – MIT Technology Review

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

Lufthansa’s digital future takes flight with ‘Digital Hangar’

October 27, 2023
in Business
Lufthansa’s digital future takes flight with ‘Digital Hangar’
Share on FacebookShare on Twitter

The airline’s new digital-focused business unit is adopting a cross-functional, product-centric approach to enhancing the customer experience, with hubs across Europe.

In June, the Lufthansa Group’s Digital Hangar touched down in Barcelona. A new business unit, which also has hubs in Brussels, Frankfurt, Gdansk, Vienna, and Zurich, Digital Hangar was founded in September 2022 with the aim to create the world’s best-connected travel experience, incorporating both in-person and digital services.

Each Hangar houses agile coaches, business analysts, data and analytics specialists, product owners, Scrum masters, software engineers, and user interface designers — all with one mission: to elevate the airlines’ digital customer experience before, during, and after the flight. 

Christian Spannbauer, CTO for the Digital Hangar, spoke with CIO.com from Barcelona about the impact of this new initiative for the official flag carrier airline of Germany, which, as a founding member of the Star Alliance network, has become a truly global airline.

“We place the customer in the center of our thinking, and we organize ourselves along the customer journey, which is different to being organized by sales or operations business lines,” says Spannbauer about the impact of this new initiative and its talent. “It’s also about agile ways of working, and the need to be empowered.”

The Hangars are developing the next generation of reservation processes, information services, personalization, and self-service tools for the Cologne-headquartered airline, which also operates Austrian Airlines, Brussels Airlines, Eurowings, and Swiss International Air Lines, among others.

Banking on product-based IT

To develop the next generation of customer services, Lufthansa’s Digital Hangar has adopted new business operating models popular among organization’s pursuing digital transformation, Spannbauer says.

“This means we acknowledge that digital is a cross-functional effort, rather than operating in silos of technology and business,” he says, adding that the Hangar is also moving to a product-centric model, “as we believe that digital services require a product management approach to get really outstanding results, rather than ramping up a project and setting its mission, and then ramping it down again.”

This is the most significant difference of the Hangar hubs, he continues, when compared to the traditional technology team within an airline. “Those product teams need to be self-sufficient, and that means they need to be empowered to entirely develop and run a digital product.”

As with so many major change programs taking place in business at present, the impact of the Coronavirus pandemic was the trigger. “It really became apparent there was something lacking in our landscape,” he says. The volatility of the travel market, the inability to know how long the pandemic would last, and pressure from travellers made Lufthansa Group realize that existing customer experience methods needed to modernize.

“We started our digital journey three years ago, with the harmonization of our booking platform, but during the Corona crisis, it became clear that booking is not the only digital service that we should offer our customers,” Spannbauer says.

As a result, the Digital Hangar has seven value streams: inspiration, search, and booking; ancillary services; personalization, profile, and loyalty; payment; travel experience; customer servicing; and a B2B-focused value stream. Discussing these, Spannbauer says: “I believe the customer will choose us due to their experience along the entire travel journey with us, and we have to do a lot more than we do today. Experience is not only the cherry on the cake.”

And speaking about flying in an era of no-frills budget airlines and finding new digital means to win over customers and remain competitive, he adds that the flight is not a commodity experience. “We believe digital experience is connected to the physical experience travelers have with our colleagues onboard, and this leads to an overall experience for our customers, so we can’t disconnect the physical, the human, and the digital,” he says, elaborating that organizations that get digital right will win customer loyalty because digital has the power to simplify the lives of busy travellers.

“The complexity in all areas of life is increasing, so we’re all looking for convenience,” he says. “If you’re worried about baggage, if there are proactive services, that’s very much about experience.”

And getting digital right, Spannbauer says, requires digital services to be developed by cross-functional teams that own the product, not simply write a spec and send it down to IT.

“We don’t need to convince our business partners to collaborate,” he says. “We manage our teams according to outcomes rather than just shipping features.”

The Digital Hangar also has a different operating model from previous digital teams at Lufthansa Group. “We follow a test, measure, and learn system to see what’s creating value for our customers,” he adds. “Test, measure, and learn comes with responsibility, so it has a lot to do with a healthy failure culture and leadership.”

Barcelona proves a perfect fit

Lufthansa Group is joining a host of major business peers in powering up a digital hub in Barcelona, including fast-moving consumer goods makers Danone and Unilever, tech firm Dynatrace, and Roche in pharmaceuticals. Spannbauer and Lufthansa Group were attracted to Barcelona for many of the same reasons as their peers.

“The environment is very promising as it offers a very diverse open community, with access to tech innovation and startups,” he says, adding that the Barcelona center, which is operated by partner Quantion, will complement the other hubs in the Digital Hangar network. “The operating model of the Digital Hangars is transparent to the location; there is the same operating model in all places, and we do not differentiate.”

Barcelona is garnering a reputation across the technological world for its focus, skills, and government support for businesses looking to increase the pace of digitization.

“From the beginning, the government was helpful in the process and offered us a lot of support and help with offices, meeting the community, integrating us into the networks,” he says. “I hadn’t received such behavior beforehand, and it has flattened the learning curve for us. Many different cultures and communities come together here, and I feel that eases the collaboration, and this is the perfect fit to our target and our culture.”

The Digital Hangar has, of course, begun to work with generative AI, too, with the first iteration being used for the Lufthansa Group staff portal. Spannbauer says they started with a publicly available foundation model before enriching it with their own large language model.

“If you base your ChatGPT usage on publicly available models, then it is only a matter of time before someone offers the same service,” the CTO says. “We believe the differentiator is your own data.”

The Digital Hangar also provides Lufthansa Group and its airlines with its own software company. So what does this mean for major vendors, in particular Amadeus, the global tech giant of the travel sector?

“In the backend, there are still core IT services being provided by our partners, but it’s a different role,” Spannbauer says. “I believe the more we do with digital, the more our partners will benefit and contribute with their systems and infrastructure because as we increase our technology surface, there is a lot of room for our partners to maneuver.” 

SUBSCRIBE TO OUR NEWSLETTER

From our editors straight to your inbox

Get started by entering your email address below.

Please enter a valid email address

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : CIO – https://www.cio.com/article/656815/lufthansas-digital-future-takes-flight-with-digital-hangar.html

Tags: businessdigitalLufthansa’s
Previous Post

16 best entry-level IT certifications to launch your career

Next Post

How old should you be to join social media? Share your thoughts.

‘Devil Wears Prada 2’ casts Anne Hathaway’s love interest replacing Adrian Grenier’s Nate – Entertainment Weekly

Devil Wears Prada 2′ Casts New Love Interest for Anne Hathaway, Replacing Adrian Grenier’s Nate

July 22, 2025
Monday Mental Health Movement: Day Treatment Programs – WDTV 5

Monday Mental Health Movement: Exploring the Impact of Day Treatment Programs

July 22, 2025
A rare primary against Phil Berger could be an ‘earthquake moment’ in NC politics | Opinion – Charlotte Observer

A Rare Primary Challenge to Phil Berger Could Shake Up North Carolina Politics

July 22, 2025
Cold Weather Alloy Opens New Possibilities for Space Technology – Universe Today

Revolutionary Cold Weather Alloy Unlocks New Frontiers in Space Technology

July 21, 2025
Sports Fans Saddened By Barron Trump’s Announcement – Yahoo Sports

Sports Fans Express Disappointment Over Barron Trump’s Announcement

July 21, 2025
Migrating shorebird killed by raptor at 3000 m above ground as revealed by high-resolution tracking – ESA Journals

Dramatic High-Altitude Encounter: Migrating Shorebird Taken Down by Raptor at 3000 Meters

July 21, 2025
One Dietary Supplement Shown to Reduce Aggression by Up to 28% – ScienceAlert

This Dietary Supplement Can Slash Aggression by Nearly 30%

July 21, 2025
Hundreds of NASA Employees Condemn Trump Administration Cuts in Public Letter – The New York Times

Hundreds of NASA Employees Unite in Powerful Open Letter Opposing Trump Administration Budget Cuts

July 21, 2025
JioHotstar taps influencers to turn Wimbledon into a lifestyle experience for India’s young consumers – MSN

How JioHotstar Is Turning Wimbledon into a Lifestyle Phenomenon for India’s Youth Through Influencers

July 21, 2025
Porsche CEO seeks fresh cost cuts, warning business model ‘no longer works’ in post-Trump, new China world – Fortune

Porsche CEO seeks fresh cost cuts, warning business model ‘no longer works’ in post-Trump, new China world – Fortune

July 21, 2025

Categories

Archives

July 2025
MTWTFSS
 123456
78910111213
14151617181920
21222324252627
28293031 
« Jun    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (732)
  • Economy (755)
  • Entertainment (21,640)
  • General (16,028)
  • Health (9,794)
  • Lifestyle (763)
  • News (22,149)
  • People (757)
  • Politics (765)
  • Science (15,972)
  • Sports (21,253)
  • Technology (15,738)
  • World (738)

Recent News

‘Devil Wears Prada 2’ casts Anne Hathaway’s love interest replacing Adrian Grenier’s Nate – Entertainment Weekly

Devil Wears Prada 2′ Casts New Love Interest for Anne Hathaway, Replacing Adrian Grenier’s Nate

July 22, 2025
Monday Mental Health Movement: Day Treatment Programs – WDTV 5

Monday Mental Health Movement: Exploring the Impact of Day Treatment Programs

July 22, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version