Mailchimp’s new AI system empowers marketers

Struggling to predict customer behavior and boost your ROI? Mailchimp, a leading marketing platform, has unveiled a game-changing solution: revenue intelligence (RI).

This innovative system harnesses the power of artificial intelligence (AI), integrating seamlessly with your workflow to uncover hidden opportunities and personalize your marketing efforts for greater impact. Using always-on predictive and generative AI models, RI identifies potential customers ready to convert and generates engaging email and SMS content to enhance purchase likelihood and brand loyalty.

Starting today, marketers and business owners worldwide can register for early access to updates on this cutting-edge revenue intelligence technology, empowering them to discover and capitalize on untapped revenue opportunities

Following the successful launch of Intuit Assist last year, Mailchimp’s new RI technology will harness Intuit’s extensive data to offer marketers enhanced capabilities. By integrating financial insights from QuickBooks and marketing performance data, the RI system will benchmark customer marketing efforts, recommend optimal timing for targeting, and generate personalized, revenue-driving content.

Rania Succar, SVP and General Manager of Mailchimp, highlighted the impact of this innovation: “Predicting customer behavior to drive exploration, spending, and loyalty is a major challenge and growth opportunity for marketers. Our AI-driven advancements within Intuit’s data-rich ecosystem will enable smarter, more integrated business decisions that expand customer bases and enhance profitability.”

Key Features of Mailchimp’s Revenue Intelligence:

Financial Data Integration: Leveraging QuickBooks metrics and third-party commerce data, Mailchimp will proactively identify missed opportunities, benchmark marketing efforts, and optimize seasonal campaigns and discounts.

Seamless AI Integration: RI technology will be embedded within the platform, allowing marketers to focus on core activities while the system analyzes data and suggests automated, personalized marketing strategies without additional learning curves.

Revenue Prediction by Segmentation: The AI will predict conversion rates and revenue potential for customer segments, generating targeted email and SMS content to boost engagement.

Repeat Purchase Targeting: Predictive models will help marketers schedule communications to encourage repeat purchases, using industry-specific buying patterns.

Branded Content Generation: Enhanced brand kits will ensure that generated content remains on-brand, reflecting the business’s style and customer preferences.

Marketing Funnel Visualization: Marketers will gain a comprehensive view of their customer base, categorized by revenue potential and lifetime value, aiding in prioritizing growth opportunities.

Expanding SMS Functionality 

Following last year’s release of SMS for US-based customers, Mailchimp also announced plans to expand SMS functionality to the UK— equipping UK-based customers with a 360-degree subscriber view that pulls all data sources into one place, allowing businesses to maximise engagement, track ROI, and streamline analytics reporting. 

“SMS marketing has grown to become a critical component to engaging consumers,” said Michelle Taite, Chief Marketing Officer at Mailchimp. “Our US customers are seeing up to 16x ROI in the first 3 months after launching their first SMS campaign**, and with over 93% deliverability rates***, Mailchimp’s SMS is an incredibly reliable tool for building a meaningful relationship with your customers and a powerful way to drive engagement, conversion, and brand loyalty.”

SMS and email are among businesses’ most effective omnichannel marketing strategies when used together. The combination provides a direct and immediate way for businesses to reach their audience with time-sensitive promotions or reminders, as most consumers carry their mobile phones with them at all times. 

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