* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Friday, August 8, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Themed Entertainment Design – Purdue Polytechnic

    Innovative Themed Entertainment Design: Creating Immersive Experiences

    Rachael Leigh Cook and Brandon Routh ‘Happy to Have Found Each Other’ Following Respective Divorces – yahoo.com

    Rachael Leigh Cook and Brandon Routh ‘Happy to Have Found Each Other’ Following Respective Divorces – yahoo.com

    ‘Billie Jean’ – Hyde Park Herald

    The Enduring Magic Behind ‘Billie Jean’ Revealed

    Hank Hill returns to a changed world in new ‘King of the Hill’ episodes – New Haven Register

    Hank Hill Navigates a Bold New World in Thrilling New ‘King of the Hill’ Episodes

    Exclusive | Fox Takes Stake in IndyCar Owner Penske Entertainment – The Wall Street Journal

    Exclusive | Fox Takes Stake in IndyCar Owner Penske Entertainment – The Wall Street Journal

    Go-to entertainment: why gaming was made for the toilet – The Guardian

    Why Gaming Is the Ultimate Way to Pass Time in the Bathroom

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    MBU showcases student work at Occupational Therapy Technology Fair – WHSV

    Discover the Most Innovative Student Projects at the Occupational Therapy Technology Fair

    BlackSky Technology Inc. (BKSY) Reports Q2 Loss, Lags Revenue Estimates – Yahoo Finance

    BlackSky Technology Inc. Reports Q2 Loss, Misses Revenue Targets

    Improved Technology Access: A Key to Closing the Healthcare Gap for African Americans – BIOENGINEER.ORG

    LMI Expands Technology Org, Appoints New Leaders – GovCon Wire

    LMI Expands Technology Team with Dynamic New Leadership Appointments

    Midland Innovation and Technology Charter School closing down – CBS News

    Midland Innovation and Technology Charter School Closes Permanently

    Future Trends In HR Technology – Dataconomy

    Future Trends In HR Technology – Dataconomy

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Themed Entertainment Design – Purdue Polytechnic

    Innovative Themed Entertainment Design: Creating Immersive Experiences

    Rachael Leigh Cook and Brandon Routh ‘Happy to Have Found Each Other’ Following Respective Divorces – yahoo.com

    Rachael Leigh Cook and Brandon Routh ‘Happy to Have Found Each Other’ Following Respective Divorces – yahoo.com

    ‘Billie Jean’ – Hyde Park Herald

    The Enduring Magic Behind ‘Billie Jean’ Revealed

    Hank Hill returns to a changed world in new ‘King of the Hill’ episodes – New Haven Register

    Hank Hill Navigates a Bold New World in Thrilling New ‘King of the Hill’ Episodes

    Exclusive | Fox Takes Stake in IndyCar Owner Penske Entertainment – The Wall Street Journal

    Exclusive | Fox Takes Stake in IndyCar Owner Penske Entertainment – The Wall Street Journal

    Go-to entertainment: why gaming was made for the toilet – The Guardian

    Why Gaming Is the Ultimate Way to Pass Time in the Bathroom

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    MBU showcases student work at Occupational Therapy Technology Fair – WHSV

    Discover the Most Innovative Student Projects at the Occupational Therapy Technology Fair

    BlackSky Technology Inc. (BKSY) Reports Q2 Loss, Lags Revenue Estimates – Yahoo Finance

    BlackSky Technology Inc. Reports Q2 Loss, Misses Revenue Targets

    Improved Technology Access: A Key to Closing the Healthcare Gap for African Americans – BIOENGINEER.ORG

    LMI Expands Technology Org, Appoints New Leaders – GovCon Wire

    LMI Expands Technology Team with Dynamic New Leadership Appointments

    Midland Innovation and Technology Charter School closing down – CBS News

    Midland Innovation and Technology Charter School Closes Permanently

    Future Trends In HR Technology – Dataconomy

    Future Trends In HR Technology – Dataconomy

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

Mastering social media in 2023

July 14, 2023
in Business
Mastering social media in 2023
Share on FacebookShare on Twitter

In an ever-changing social media landscape, staying ahead of emerging trends is crucial for brands to remain competitive.

Recognizing this, Hootsuite has released its seventh annual Social Trends Report, providing valuable insights into the behaviors and strategies shaping the industry in 2023.

Last year, as pandemic restrictions eased and markets thrived, there was a sense of optimism for the future. However, looking ahead to 2023, businesses now face challenges such as a looming recession, rising inflation, declining consumer spending, and workforce reductions. Despite these uncertainties, the Social Trends Report by Hootsuite reveals positive news on the horizon.

Social marketers find themselves in a defining moment in the history of their industry. After years of advocating for social media to have a seat at the boardroom table, it is finally happening. Social marketers are gaining more agency over their work, and social media marketing is evolving into a mature profession.

Maggie Lower, the Chief Marketing Officer at Hootsuite, highlights the increasing importance of social media for businesses: “In 2023, businesses that take a social-first approach to their brand and customer care strategy will be the ones to reap the benefits. Stronger brand reputation, greater customer interaction, trust, and loyalty – now and in the future – depends on it.”

To compile the report, Hootsuite leveraged surveys from over 10,600 marketers and conducted primary interviews with industry practitioners, leaders, observers, and partners. The report encompasses various aspects of the social ecosystem, including social marketing, social care, and social commerce.

Here are some of the key insights for marketers to consider in the upcoming year:

Big brands are reducing their investments in influencer marketing, opening doors for small businesses to engage top creators at lower prices.

Social media’s increased exposure in the C-suite means it faces new levels of scrutiny, with differing opinions on what constitutes a return on investment (ROI) among social marketers and senior leaders.

Marketers are moving away from recycling content and focusing on creating more unique, strategic, and creative content for fewer platforms.

Social commerce may experience some setbacks due to platform pullbacks, but marketers who remain patient can find new opportunities to gain a competitive edge.

Social search optimization becomes crucial for marketers, surpassing the importance of Google search optimization.

With the return of brick-and-mortar shopping, many businesses are diverting their focus from digital customer service. This opens up opportunities for those who adopt chatbots to gain a significant advantage.

Marketers feel ill-equipped to handle digital customer service, and unanswered direct messages (DMs) have far-reaching implications.

Social media has become an integral part of people’s lives, work, operations, and shopping habits, with over 4.7 billion users worldwide. Keeping up with the evolving trends can be daunting, but Hootsuite’s Social Trends Report serves as a guide to navigate the dynamic world of social media. The report provides specific recommendations to help marketers gain an edge in their social strategy, build community and connection with customers.

As Tom Keiser, the Chief Executive Officer of Hootsuite, explains, “With the launch of our 2023 Trends Report, we’re proud to provide our insights, recommendations, and tangible resources to help organizations successfully navigate the digital landscape, adapt to buyer trends, support customers, and identify paths for growth.”

To support the implementation of these top social trends in real-time, Hootsuite has created accompanying resources for social media marketers. These resources include templates and guides tailored to different aspects of social marketing, social commerce, and social customer care. They aim to assist marketers in aligning goals, measuring success, evaluating current efforts, and enhancing the customer care experience.

In conclusion, Hootsuite’s Social Trends Report empowers brands and organizations to understand and leverage the emerging trends in social media for the year ahead. By embracing these trends and utilizing the provided resources, businesses can successfully navigate the digital landscape, connect with customers, and thrive in an ever-evolving social media world. 

Get the complete analysis, brand examples, and strategies for 2023 in the full report. To learn more, visit www.hootsuite.com.

Keep up to date with our stories on LinkedIn, Twitter, Facebook and Instagram.

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Dynamic Business – https://dynamicbusiness.com/topics/technology/social-media-blogs/mastering-social-media-in-2023.html

Tags: businessMasteringsocial
Previous Post

Breaking down five common crowdfunding myths and misconceptions 

Next Post

How Investec marries foundational and pioneering tech forces

Icing‐related injuries in polar bears (Ursus maritimus) at high latitudes – Laidre – 2024 – Ecology – ESA Journals

Frozen Peril: The Devastating Impact of Icing Injuries on Polar Bears in the High Arctic

August 8, 2025
Carnegie Science Center launching new name in September – CBS News

Carnegie Science Center Unveils Exciting New Name This September

August 8, 2025
Petersburg youth explore Coho Creek for science education – Petersburg Pilot

Petersburg Youth Dive into Science with Hands-On Exploration of Coho Creek

August 8, 2025
Is there a path to healthier aging? What the latest research shows | Bodyworks – The Oklahoman

Is there a path to healthier aging? What the latest research shows | Bodyworks – The Oklahoman

August 8, 2025
MBU showcases student work at Occupational Therapy Technology Fair – WHSV

Discover the Most Innovative Student Projects at the Occupational Therapy Technology Fair

August 8, 2025
Official | Evann Guessand completes €35m Aston Villa move – Yahoo Sports

Official | Evann Guessand completes €35m Aston Villa move – Yahoo Sports

August 8, 2025
Trailer: Netflix Animation Welcomes Viewers to the Whimsical World of Dr. Seuss! – Animation Magazine

Trailer Unveils the Whimsical World of Dr. Seuss in Netflix Animation!

August 8, 2025
Spending on AI data centers is so massive that it’s taken a bigger chunk of GDP growth than shopping—and it could crash the American economy – Fortune

Spending on AI data centers is so massive that it’s taken a bigger chunk of GDP growth than shopping—and it could crash the American economy – Fortune

August 8, 2025
SPC Health Programs Showcase: Featuring Nursing, Radiography, and Surgical Services Degrees – St. Petersburg College

Explore Exciting Career Paths in Nursing, Radiography, and Surgical Services at SPC Health Programs Showcase

August 8, 2025
Top Trump officials discussed Epstein at White House meeting Wednesday night – CNN

Top Trump officials discussed Epstein at White House meeting Wednesday night – CNN

August 8, 2025

Categories

Archives

August 2025
MTWTFSS
 123
45678910
11121314151617
18192021222324
25262728293031
« Jul    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (760)
  • Economy (783)
  • Entertainment (21,659)
  • General (16,347)
  • Health (9,822)
  • Lifestyle (793)
  • News (22,149)
  • People (784)
  • Politics (792)
  • Science (15,996)
  • Sports (21,280)
  • Technology (15,763)
  • World (765)

Recent News

Icing‐related injuries in polar bears (Ursus maritimus) at high latitudes – Laidre – 2024 – Ecology – ESA Journals

Frozen Peril: The Devastating Impact of Icing Injuries on Polar Bears in the High Arctic

August 8, 2025
Carnegie Science Center launching new name in September – CBS News

Carnegie Science Center Unveils Exciting New Name This September

August 8, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version