* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Friday, May 9, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Georgia Entertainment CEO says large-scale production is slowing down – Decaturish

    Georgia Entertainment CEO Warns of Slowdown in Large-Scale Productions

    Zugalu Entertainment Welcomes Crimson Herring Studios to Its Family!

    Fall 2025 TV Schedule: Your Guide to the Complete Lineup – Wyoming News Now

    Get Ready for Fall 2025: Your Ultimate Guide to the Exciting TV Lineup!

    Blackstone River Theatre presents music from Scotland with Cantrip – The Valley Breeze

    Experience the Enchanting Sounds of Scotland: Cantrip Takes the Stage at Blackstone River Theatre!

    The viral wireless audio dongle for in-flight entertainment just got a big upgrade – and I love it – ZDNET

    Game-Changer for In-Flight Entertainment: The Upgraded Wireless Audio Dongle You’ll Love!

    Tahoe City Downtown Association opens 4th of July Entertainment Grant Program – Sierra Sun

    Celebrate Independence Day: Tahoe City Launches Exciting 4th of July Entertainment Grant Program!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Technology Innovation to Take Center Stage at The 2025 National Restaurant Association Show – Restaurant Technology News

    Get Ready for a Tech Revolution: The 2025 National Restaurant Association Show Unveils Cutting-Edge Innovations!

    Newmont signs deal to use Chrysos Corporation technology – Capital Brief

    Newmont Partners with Chrysos Corporation to Revolutionize Mining Technology

    Air Force Invests in Whisper’s Ultraquiet Propulsion Technology – FLYING Magazine

    Air Force Invests in Whisper’s Ultraquiet Propulsion Technology – FLYING Magazine

    Trump administration set to overhaul Biden’s AI chip export regulations – TechHQ

    Trump administration set to overhaul Biden’s AI chip export regulations – TechHQ

    Technology is the key to empathy in insurance – InsuranceNewsNet

    Unlocking Empathy: How Technology is Transforming the Insurance Experience

    Technology – Inflexion

    Revolutionizing the Future: The Impact of Cutting-Edge Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Georgia Entertainment CEO says large-scale production is slowing down – Decaturish

    Georgia Entertainment CEO Warns of Slowdown in Large-Scale Productions

    Zugalu Entertainment Welcomes Crimson Herring Studios to Its Family!

    Fall 2025 TV Schedule: Your Guide to the Complete Lineup – Wyoming News Now

    Get Ready for Fall 2025: Your Ultimate Guide to the Exciting TV Lineup!

    Blackstone River Theatre presents music from Scotland with Cantrip – The Valley Breeze

    Experience the Enchanting Sounds of Scotland: Cantrip Takes the Stage at Blackstone River Theatre!

    The viral wireless audio dongle for in-flight entertainment just got a big upgrade – and I love it – ZDNET

    Game-Changer for In-Flight Entertainment: The Upgraded Wireless Audio Dongle You’ll Love!

    Tahoe City Downtown Association opens 4th of July Entertainment Grant Program – Sierra Sun

    Celebrate Independence Day: Tahoe City Launches Exciting 4th of July Entertainment Grant Program!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Technology Innovation to Take Center Stage at The 2025 National Restaurant Association Show – Restaurant Technology News

    Get Ready for a Tech Revolution: The 2025 National Restaurant Association Show Unveils Cutting-Edge Innovations!

    Newmont signs deal to use Chrysos Corporation technology – Capital Brief

    Newmont Partners with Chrysos Corporation to Revolutionize Mining Technology

    Air Force Invests in Whisper’s Ultraquiet Propulsion Technology – FLYING Magazine

    Air Force Invests in Whisper’s Ultraquiet Propulsion Technology – FLYING Magazine

    Trump administration set to overhaul Biden’s AI chip export regulations – TechHQ

    Trump administration set to overhaul Biden’s AI chip export regulations – TechHQ

    Technology is the key to empathy in insurance – InsuranceNewsNet

    Unlocking Empathy: How Technology is Transforming the Insurance Experience

    Technology – Inflexion

    Revolutionizing the Future: The Impact of Cutting-Edge Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

Meet Andy Wood of Superbru, from Saffer ‘digs’ in Wimbledon to online sports community giant

September 30, 2023
in Business
Meet Andy Wood of Superbru, from Saffer ‘digs’ in Wimbledon to online sports community giant
Share on FacebookShare on Twitter

More than 400 000 rugby enthusiasts worldwide are currently competing against each other in predicting results and player performances at the Rugby World Cup – courtesy of the Superbru platform, a global sports score prediction app born in a London ‘digs’ shared by a group of UCT-schooled South Africans. In this interview, founder Andy Wood shares the journey of an online operation which, 17 years on, now offers games on all major sporting events, from soccer to golf, cricket to motor racing. It’s an entrepreneurial story of globally-minded Capetonians who turned their passion for sport and knowledge of tech into a serious business providing fun and excitement to its community of millions across the globe. They’ve managed to resist the overtures of corporate acquisitors and by retaining private ownership, continued following an evolving dream. – Alec Hogg

Sign up for your early morning brew of the BizNews Insider to keep you up to speed with the content that matters. The newsletter will land in your inbox at 5:30am weekdays. Register here.

Watch here

Relevant timestamps from the interview

00:07 – Introductions
01:18 – Andy Wood on his background and the start of Superbru
06:55 – How he got into online betting
09:49 – The moral implications of betting
10:51 – What is Superbru today
11:32 – The revenue model
14:58 – How the Rugby World Cup has been for Superbru
16:55 – The incredibly complex work at Superbru
18:37 – What’s Next
21:43 – Retaining ownership and not selling to the ‘Man’
23:38 – Conclusions

Listen here

Highlights from the Interview with Andy Wood, founder of Superbru

The Intersection of Sports and Tech

Superbru’s story begins with Andy Wood’s educational background, which laid the foundation for his entrepreneurial journey. He pursued a degree in Business Science with a major in Information Systems at UCT in the late 90s. This period coincided with the tech boom, and he attributes his capabilities in tech and business to the professors who guided him, including Derek Smith and Mike Hart. These early experiences set the stage for his future endeavours.

The spark for Superbru ignited during Wood’s time in London when he and a group of friends followed Super 12 rugby matches passionately. To make the games more exciting, they devised a simple prediction game with scoring based on correct predictions. The game was initially recorded on a sheet of paper pinned to the fridge, and the winner was awarded a squash racket.

However, the true magic lay not in the sport itself but in the sense of camaraderie and connection it fostered among friends living together. When they dispersed, Wood realized the game had created a bond, and he missed it. This nostalgia prompted him to create a website for his friends to continue playing, marking the birth of the Superbru concept.

Read more: The ANC’s “Mafia State” is robbing the economy of at least R155 billion a year – Dr Dion George

The Evolution of Superbru

Superbru began as a hobby, a sideline project to keep friends connected through sports predictions. Gradually, it expanded as more people wanted to participate. In 2006, the founders saw an opportunity to turn it into something more significant as part of their business portfolio. This transition marked the beginning of Superbru’s journey as an international company.

What sets Superbru apart is its emphasis on community. Wood highlights that it’s not solely about the sport but about connecting people who share a passion for sports predictions. This community-centric approach has been instrumental in the platform’s growth and success.

Navigating the Betting Landscape

Superbru initially steered clear of the betting realm due to regulatory complexities and a desire to maintain a family-friendly image. However, Wood realized that some users enjoyed betting as a form of entertainment. To cater to this segment while preserving its core values, Superbru implemented a segmentation approach. Users can choose their level of interest in sports betting, allowing the platform to tailor their experience accordingly.

This careful balance enables Superbru to collaborate with betting companies and generate affiliate revenue while remaining distinct from traditional betting platforms. It also ensures that the platform remains open to all users, regardless of their stance on betting.

The Revenue Model

Superbru’s revenue model is multifaceted, combining various streams to sustain its operations:

Advertising: The platform incorporates banner ads, some programmatically driven by Google, and direct sales of ad impressions.
Sponsorships: Superbru partners with prominent brands like Coke, Heineken, and DHL to sponsor tournaments. These sponsors receive a customized experience and more extensive exposure than traditional advertising.
Partnerships with Rights Holders: Superbru collaborates with tournament organizers, teams, and rights holders to engage fans and enhance the sport’s appeal. This mutually beneficial partnership helps boost engagement and fan participation.
Premium Features: Users can subscribe to Superbru Premium, a paid service that removes ads and provides access to additional features like match previews and insights.
Affiliate Revenue: Superbru earns revenue through affiliate relationships with betting companies and other businesses. They share these products with users who have expressed an interest in sports betting.

Read more: Heffer family’s incredible journey of KZN betting company that went to Hollywood

The Future of Superbru

Superbru continues to evolve, with plans to further segment its offerings by introducing dedicated apps for specific sports, such as rugby and football. This approach aims to streamline the user experience and attract new fans to each sport. These apps will cater exclusively to fans of the respective sports, providing a more focused and appealing platform.

Despite potential temptations to sell out to larger media companies, Superbru remains independent, allowing it to maintain its commitment to sports fans and community building. While partnerships may be explored in the future, the platform’s core principles will be preserved.

The World Cup and Beyond

The 2023 Rugby World Cup has been a significant milestone for Superbru, surpassing the platform’s previous records with over 400,000 participants in the predictor and fantasy games. The community’s engagement has been remarkable, underscoring the platform’s enduring appeal.

In conclusion, Superbru’s journey from a paper-and-pencil prediction game among friends to an international sports prediction platform is a testament to the power of community, technology, and innovation. Its unique approach to connecting sports fans while balancing the complex world of sports betting has allowed it to thrive in a competitive landscape. As it continues to evolve and refine its offerings, Superbru remains dedicated to enhancing the sports fan experience and fostering connections among enthusiasts worldwide.

Read also:

Dr Taddy Blecher’s bold plan to transform Johannesburg’s CBD into education town
Why West Africa is grappling with a surge in military coups
Magnus Heystek: State-proofing your money in failing SA; a response to Ansara

Visited 1 times, 1 visit(s) today

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : BizNews – https://www.biznews.com/interviews/2023/09/29/andy-wood-superbru

Tags: businessSafferSuperbru
Previous Post

Epaper_23-09-29 ISB

Next Post

Myeni and Mathenjwa arrested for corruption and fraud

Cash Flows: Industry, Ecology, and the Future of the Great Lakes Blue Economy – Michigan Public

Cash Flows: Industry, Ecology, and the Future of the Great Lakes Blue Economy – Michigan Public

May 9, 2025
Under Trump, job prospects look ‘bleak’ for Mass. grads in environmental science – WBUR

Massachusetts Environmental Science Graduates Face Gloomy Job Prospects Under Trump Administration

May 9, 2025
A Leaked Memo Reveals Details About Trump’s War on Science at the NIH – Mother Jones

Inside the Leaked Memo: Uncovering Trump’s Battle Against Science at the NIH

May 9, 2025
Hyatt Lifestyle Group opens inaugural property in Florida – Hotel Dive

Hyatt Lifestyle Group Unveils Its First Florida Gem!

May 9, 2025
2025 IIHF World Championships Begin for Danault, Chromiak, Slukynsky – LA Kings Insider

Exciting Kickoff: Danault, Chromiak, and Slukynsky Take Center Stage at the 2025 IIHF World Championships!

May 9, 2025
US Farm Economy Is Starting to See First Hits From Trump Tariffs – Bloomberg.com

US Farm Economy Faces Initial Impact from Trump Tariffs

May 9, 2025
Georgia Entertainment CEO says large-scale production is slowing down – Decaturish

Georgia Entertainment CEO Warns of Slowdown in Large-Scale Productions

May 9, 2025
Georgia first responders unite for mental health conference to combat trauma – FOX 5 Atlanta

Georgia First Responders Join Forces for Groundbreaking Mental Health Conference to Tackle Trauma

May 9, 2025
Upcoming changes at CIA shine a spotlight on the spy agency’s director John Ratcliffe – CNN

Transformative Shifts at the CIA: Spotlight on Director John Ratcliffe

May 9, 2025
Technology Innovation to Take Center Stage at The 2025 National Restaurant Association Show – Restaurant Technology News

Get Ready for a Tech Revolution: The 2025 National Restaurant Association Show Unveils Cutting-Edge Innovations!

May 9, 2025

Categories

Archives

May 2025
MTWTFSS
 1234
567891011
12131415161718
19202122232425
262728293031 
« Apr    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (595)
  • Economy (606)
  • Entertainment (21,519)
  • General (15,210)
  • Health (9,648)
  • Lifestyle (611)
  • News (22,149)
  • People (609)
  • Politics (613)
  • Science (15,828)
  • Sports (21,116)
  • Technology (15,596)
  • World (596)

Recent News

Cash Flows: Industry, Ecology, and the Future of the Great Lakes Blue Economy – Michigan Public

Cash Flows: Industry, Ecology, and the Future of the Great Lakes Blue Economy – Michigan Public

May 9, 2025
Under Trump, job prospects look ‘bleak’ for Mass. grads in environmental science – WBUR

Massachusetts Environmental Science Graduates Face Gloomy Job Prospects Under Trump Administration

May 9, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version