Navigating the New Risks and Regulatory Challenges of GenAI

What leaders need to know now to protect their companies.

November 20, 2023

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The use of generative AI promises to continue to grow rapidly. Consequently, leaders must understand the risks and challenges of this new technology and develop policies and practices to guide its usage. This article explains the areas of concern and offers guidance in addressing them.

The rapid rise of generative AI, including large language models (LLMs) such as OpenAI’s ChatGPT/GPT-4, is creating new risks and regulatory challenges for business. Although it is still early days, companies cannot afford to delay developing policies and practices regarding the use of these technologies.

I. Glenn Cohen is a deputy dean, professor of law, and faculty director of the Petrie-Flom Center for Health Law Policy, Biotechnology, and Bioethics at Harvard Law School.

Theodoros Evgeniou is a professor at INSEAD and codirector of the INSEAD executive education program Transforming your Business with AI. He has been a member of the OECD Network of Experts on AI, an advisor for the BCG Henderson Institute, and a World Economic Forum academic partner for artificial intelligence, and is a cofounder of Tremau, a technology company for digital regulations.

Martin Husovec is an associate professor of law at the London School of Economics and Political Science. He is a member of the European Copyright Society, a group of prominent European copyright scholars, and a book reviews editor at the International Journal of Law and Information Technology. He is also a cofounder of the European Information Society Institute.

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