* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Tuesday, May 13, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    ‘American Idol’ Top 3 revealed as 2 contestants eliminated: Who advanced to the Season 23 finale? – Yahoo

    ‘American Idol’ Top 3 revealed as 2 contestants eliminated: Who advanced to the Season 23 finale? – Yahoo

    60,000 Fans Caused a Small Earthquake Because of One Famous Rock Song – Yahoo

    How 60,000 Fans Rocked the Ground with One Iconic Song!

    Dan Spilo Out at Industry Entertainment After Incident on Set of Alan Ritchson Movie (Exclusive) – The Hollywood Reporter

    Dan Spilo Exits Industry Entertainment Following Controversial Incident on Set of Alan Ritchson Film

    John Legend Says He’s Shocked by Ye’s ‘Descent’ Into ‘Antisemitism’ and ‘Anti-Blackness’ – Yahoo

    John Legend Expresses Shock Over Ye’s Troubling Descent into Antisemitism and Anti-Blackness

    Free Flowin’ Fest brings entertainment to Pascagoula’s Beach Park – WLOX

    Experience the Excitement: Free Flowin’ Fest Lights Up Pascagoula’s Beach Park!

    ‘Experimental entertainment venue’ sets sights on Austin area – MySA

    ‘Experimental entertainment venue’ sets sights on Austin area – MySA

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Trump Media & Technology Group: When Politics Gets A Ticker Symbol (NASDAQ:DJT) – Seeking Alpha

    Trump Media & Technology Group: When Politics Gets A Ticker Symbol (NASDAQ:DJT) – Seeking Alpha

    GenTech offers coding, AI lessons for elementary students – KTAR.com

    GenTech offers coding, AI lessons for elementary students – KTAR.com

    Arkansas Tech Univeristy-Ozark collision repair technology program re-accredited – Northwest Arkansas Democrat-Gazette

    Arkansas Tech University-Ozark’s Collision Repair Technology Program Earns Re-Accreditation!

    Top Chief Technology Officers to Watch in 2025: SMX’s Anthony Vultaggio – WashingtonExec

    Top Chief Technology Officers to Watch in 2025: SMX’s Anthony Vultaggio – WashingtonExec

    Well completions per location more than double in Lower 48 states as technology advances – U.S. Energy Information Administration (EIA) (.gov)

    Revolutionizing Oil Production: Lower 48 States See Doubling of Well Completions Thanks to Technological Breakthroughs!

    Officials announce massive project that could reshape electric vehicle technology: ‘This is exactly the type of investment that will help us grow the economy’ – Yahoo Finance

    Game-Changer Ahead: Major Investment Set to Transform Electric Vehicle Technology and Boost the Economy!

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    ‘American Idol’ Top 3 revealed as 2 contestants eliminated: Who advanced to the Season 23 finale? – Yahoo

    ‘American Idol’ Top 3 revealed as 2 contestants eliminated: Who advanced to the Season 23 finale? – Yahoo

    60,000 Fans Caused a Small Earthquake Because of One Famous Rock Song – Yahoo

    How 60,000 Fans Rocked the Ground with One Iconic Song!

    Dan Spilo Out at Industry Entertainment After Incident on Set of Alan Ritchson Movie (Exclusive) – The Hollywood Reporter

    Dan Spilo Exits Industry Entertainment Following Controversial Incident on Set of Alan Ritchson Film

    John Legend Says He’s Shocked by Ye’s ‘Descent’ Into ‘Antisemitism’ and ‘Anti-Blackness’ – Yahoo

    John Legend Expresses Shock Over Ye’s Troubling Descent into Antisemitism and Anti-Blackness

    Free Flowin’ Fest brings entertainment to Pascagoula’s Beach Park – WLOX

    Experience the Excitement: Free Flowin’ Fest Lights Up Pascagoula’s Beach Park!

    ‘Experimental entertainment venue’ sets sights on Austin area – MySA

    ‘Experimental entertainment venue’ sets sights on Austin area – MySA

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Trump Media & Technology Group: When Politics Gets A Ticker Symbol (NASDAQ:DJT) – Seeking Alpha

    Trump Media & Technology Group: When Politics Gets A Ticker Symbol (NASDAQ:DJT) – Seeking Alpha

    GenTech offers coding, AI lessons for elementary students – KTAR.com

    GenTech offers coding, AI lessons for elementary students – KTAR.com

    Arkansas Tech Univeristy-Ozark collision repair technology program re-accredited – Northwest Arkansas Democrat-Gazette

    Arkansas Tech University-Ozark’s Collision Repair Technology Program Earns Re-Accreditation!

    Top Chief Technology Officers to Watch in 2025: SMX’s Anthony Vultaggio – WashingtonExec

    Top Chief Technology Officers to Watch in 2025: SMX’s Anthony Vultaggio – WashingtonExec

    Well completions per location more than double in Lower 48 states as technology advances – U.S. Energy Information Administration (EIA) (.gov)

    Revolutionizing Oil Production: Lower 48 States See Doubling of Well Completions Thanks to Technological Breakthroughs!

    Officials announce massive project that could reshape electric vehicle technology: ‘This is exactly the type of investment that will help us grow the economy’ – Yahoo Finance

    Game-Changer Ahead: Major Investment Set to Transform Electric Vehicle Technology and Boost the Economy!

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

Not All Chief Marketing Officers are the Same: The 5 Types Of B2B CMOs

April 1, 2024
in Business
Not All Chief Marketing Officers are the Same: The 5 Types Of B2B CMOs
Share on FacebookShare on Twitter

Diversity of Skill and Experience

getty

CMOs often get lumped into one big pile. The first differentiation is between the B2B CMO and the B2C CMO. Even though they share the same title, the charter, scope of responsibility, KPIs and internal power dynamics are very different.

Even if you focus solely on the B2B CMO, it’s still not a one size fits all situation. The industry, firm size, desired growth rate, market conditions and unique company characteristics can impact the skills and experience it takes for a B2B CMO to be successful. To provide more insight on the types of B2B CMOs, I turned to Heather Loisel, the former CMO of Ricoh, USA and General Manager at SiriusDecisions, a B2B consultancy. The table below provides an overview summary of B2B CMO role types, including a sample of the skills, KPIs and key functional capabilities needed for each flavor of the B2B CMO.

B2B CMO Types

Heather Loisel and Kimberly A. Whitler

While a single CMO role may combine two or more elements listed in the table above, Loisel indicates that there is often a single dimension that is the most important. “For a large organization in a flat market, the Revenue CMO might be most important to drive revenue efficiency. For an organization where the competitive pressures are great and the market is going through great change, a Customer CMO can save the day by ensuring customer loyalty and advocacy. For a smaller organization that has captured early adopters and needs to grow, creating brand clarity and reaching that next market opportunity and growth stage requires a Brand CMO.”

As an example, Loisel worked in three different B2B firms where the head of marketing role emphasis – and therefore the whole marketing teams’ emphasis – differed. At JDA, Loisel indicates that the CEO was looking for a revenue and customer-oriented senior marketer. At Skillsoft, the CEO was completely focused on a revenue CMO and at Bottomline, the CEO wanted to focus on a revenue and strategic CMO. In each firm, the CMO role and therefore the entire marketing department’s role changed. The KPIs, the skills needed, the way in which the department works and the epicenter of who they worked with varied.

For B2B CMOs, understanding which of these CMO types you are stepping into and making sure that your skills, experience, and interests match will be crucial for success. The table above can serve as a tool to guide B2B CMOs in determining relevant questions to pose during interview process to suss out the job emphasis. It can also be used by CMOs to help guide a discussion with the CEO to navigate a shift in emphasis in a current role. Ultimately, the B2B CMOs with the greatest likelihood for success are the ones that are clear on their situation with the CEO, and align their role to match their own skills, capabilities, and experience with the needs and desires of the organization.

Join the Discussion: @KimWhitler

Follow me on Twitter or LinkedIn. Check out my website or some of my other work here. 

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Forbes – https://www.forbes.com/sites/kimberlywhitler/2024/03/31/the-5-types-of-b2b-cmos

Tags: businessChiefMarketing
Previous Post

Space photo of the week: James Webb telescope reveals surprising starburst in ancient galaxy

Next Post

Here’s What Maggie Q Eats In A Day—And What Nutrition Experts Thinks About It

Generative AI as a tool to accelerate the field of ecology – Nature

Unlocking Ecological Insights: How Generative AI is Transforming the Field of Ecology

May 13, 2025
National Academy of Sciences’ James Prize Awarded for Building 3D Organ-on-Chip Models and Vascularized Tissues – Physicians Committee for Responsible Medicine

Revolutionizing Medicine: The James Prize Honors Innovations in 3D Organ-on-Chip Models and Vascularized Tissues

May 13, 2025
U. Connecticut gives out DEI grants to make marine science, math ‘more diverse’ – The College Fix

UConn Launches DEI Grants to Diversify Marine Science and Math Education

May 13, 2025
You might be interested in…Lifestyle – Irish Medical Times

Discover the Latest Trends in Lifestyle and Wellness!

May 13, 2025
State of the world’s nursing report 2025 – World Health Organization (WHO)

State of the world’s nursing report 2025 – World Health Organization (WHO)

May 13, 2025
‘American Idol’ Top 3 revealed as 2 contestants eliminated: Who advanced to the Season 23 finale? – Yahoo

‘American Idol’ Top 3 revealed as 2 contestants eliminated: Who advanced to the Season 23 finale? – Yahoo

May 13, 2025
Progyny, Inc. to Present at BofA Securities 2025 Health Care Conference – GlobeNewswire

Progyny, Inc. to Present at BofA Securities 2025 Health Care Conference – GlobeNewswire

May 13, 2025
Fox News Politics Newsletter: Trump Hails China ‘Opening Up’ to Competition – Fox News

Fox News Politics Newsletter: Trump Hails China ‘Opening Up’ to Competition – Fox News

May 13, 2025
Trump Media & Technology Group: When Politics Gets A Ticker Symbol (NASDAQ:DJT) – Seeking Alpha

Trump Media & Technology Group: When Politics Gets A Ticker Symbol (NASDAQ:DJT) – Seeking Alpha

May 13, 2025
NBC Sports’ 2025 Notre Dame football schedule headlined by matchups vs. Texas A&M, Boise State – NBC Sports

NBC Sports’ 2025 Notre Dame football schedule headlined by matchups vs. Texas A&M, Boise State – NBC Sports

May 13, 2025

Categories

Archives

May 2025
MTWTFSS
 1234
567891011
12131415161718
19202122232425
262728293031 
« Apr    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (605)
  • Economy (616)
  • Entertainment (21,529)
  • General (15,214)
  • Health (9,659)
  • Lifestyle (622)
  • News (22,149)
  • People (619)
  • Politics (623)
  • Science (15,839)
  • Sports (21,126)
  • Technology (15,607)
  • World (607)

Recent News

Generative AI as a tool to accelerate the field of ecology – Nature

Unlocking Ecological Insights: How Generative AI is Transforming the Field of Ecology

May 13, 2025
National Academy of Sciences’ James Prize Awarded for Building 3D Organ-on-Chip Models and Vascularized Tissues – Physicians Committee for Responsible Medicine

Revolutionizing Medicine: The James Prize Honors Innovations in 3D Organ-on-Chip Models and Vascularized Tissues

May 13, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version