* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Friday, August 1, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Sens. Blackburn, Warnock introduce CREATE Act to provide tax relief to music creators – Yahoo Home

    Sens. Blackburn and Warnock Launch CREATE Act to Deliver Tax Relief for Music Creators

    That’s (Political) Entertainment: When Theatre Meets Politics

    Future Script: How Generative AI Is Changing Collective Bargaining in the Entertainment Industry – Jackson Lewis

    Future Script: How Generative AI Is Transforming Collective Bargaining in Entertainment

    The SBA’s live-entertainment bailout was supposed to end two years ago. We still don’t know how $1.5 billion was spent. – Yahoo Home

    $1.5 Billion Live-Entertainment Bailout: Two Years Later, Where Did the Money Go?

    Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, Boyd – CDC Gaming

    Top Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, and Boyd Take Center Stage

    Micro wrestling coming to NE Ohio – Cleveland.com

    Get Ready, NE Ohio: Micro Wrestling Is Making Its Exciting Debut!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Emory orthopaedic surgeons use robotic technology to transform knee replacement surgery – Emory News Center

    How Robotic Technology is Revolutionizing Knee Replacement Surgery

    Cognizant Technology Solutions Corp (CTSH) Q2 2025 Earnings Call Highlights: Strong Revenue … – Yahoo.co

    Cognizant Q2 2025 Earnings: Impressive Revenue Growth and Key Takeaways

    Revving Up The U.S. Technology Engine – Forbes

    Revving Up The U.S. Technology Engine – Forbes

    More than just a hockey player – Rochester Institute of Technology Athletics

    Beyond the Ice: The Inspiring Journey of a Remarkable Athlete from Rochester Institute of Technology

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    AI’s race in the dark with China – Axios

    The High-Stakes AI Race: Innovation and Competition in the Shadows

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Sens. Blackburn, Warnock introduce CREATE Act to provide tax relief to music creators – Yahoo Home

    Sens. Blackburn and Warnock Launch CREATE Act to Deliver Tax Relief for Music Creators

    That’s (Political) Entertainment: When Theatre Meets Politics

    Future Script: How Generative AI Is Changing Collective Bargaining in the Entertainment Industry – Jackson Lewis

    Future Script: How Generative AI Is Transforming Collective Bargaining in Entertainment

    The SBA’s live-entertainment bailout was supposed to end two years ago. We still don’t know how $1.5 billion was spent. – Yahoo Home

    $1.5 Billion Live-Entertainment Bailout: Two Years Later, Where Did the Money Go?

    Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, Boyd – CDC Gaming

    Top Wall Street Bets: Caesars, Golden Entertainment, Churchill Downs, GLPI, and Boyd Take Center Stage

    Micro wrestling coming to NE Ohio – Cleveland.com

    Get Ready, NE Ohio: Micro Wrestling Is Making Its Exciting Debut!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Emory orthopaedic surgeons use robotic technology to transform knee replacement surgery – Emory News Center

    How Robotic Technology is Revolutionizing Knee Replacement Surgery

    Cognizant Technology Solutions Corp (CTSH) Q2 2025 Earnings Call Highlights: Strong Revenue … – Yahoo.co

    Cognizant Q2 2025 Earnings: Impressive Revenue Growth and Key Takeaways

    Revving Up The U.S. Technology Engine – Forbes

    Revving Up The U.S. Technology Engine – Forbes

    More than just a hockey player – Rochester Institute of Technology Athletics

    Beyond the Ice: The Inspiring Journey of a Remarkable Athlete from Rochester Institute of Technology

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    Smart Logistics in Warehousing – From Legacy Protocols to Green IoT – How Technology Is Reshaping the Sustainable Supply Chain – Logistics Viewpoints –

    AI’s race in the dark with China – Axios

    The High-Stakes AI Race: Innovation and Competition in the Shadows

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

Rackspace’s CTO takes a broad view of sustainability

July 5, 2023
in Business
Rackspace’s CTO takes a broad view of sustainability
Share on FacebookShare on Twitter

CIOs have a role to play in making their enterprise sustainable, not just environmentally but economically and equitably as well, says Rackspace’s CTO.

Srini Koushik has been passionate about the environment for 35 years and now, as a board member of the nonprofit SustainableIT.org and CTO of cloud services provider Rackspace Technology, he wants to help enterprises achieve sustainability in the cloud.

Two decades ago, as CIO and CTO at Nationwide Insurance, he inspired colleagues to implement what were then referred to as “green initiatives,” such as printing less paper and using more efficient lightbulbs.

But since 2021, at Rackspace, he’s been driving a far more complex and holistic view of environmental, economic and equitable sustainability measures, as both a consumer and a supplier of technology, he says.

In this broader view of sustainability, the environmental component refers to familiar efforts such as reducing greenhouse gas emissions. Economic sustainability is about fair and equal access to employment, broadband networks, and other technology resources, while the third pillar, equitable sustainability, involves removing or reducing bias in the flood of data and algorithms underpinning applications, particularly in emerging generative AI models, he says.

Koushik also serves on the board of directors of SustainableIT.org, which defines standards and promotes best practices for advancing sustainability through technology. Other board members include IT leaders from Morgan Stanley, Allstate, Telefónica Germany, and Campbell Soup Company.  In April 2023, Koushik received one of the organization’s SustainableIT Impact Awards for environmental impact, alongside Choice Hotels’ CIO Brian Kirkland and others.

SustainableIT.org recently released its first set of IT-based environmental, social and governance standards to provide CIOs with precise technical guidance about how to reduce greenhouse gas emissions and reduce energy consumption.

The standards, for instance, enable CIOs to determine scope 1, scope 2 and scope 3 emissions levels and report exactly how much energy their data centers are using and how much power their cloud workloads are consuming, Koushik says.

The release of these standards will allow US companies to achieve greater parity with their European counterparts, which have been measuring and reducing their impact on the environment for a longer time.

Without strict reporting guidelines, corporations are sometimes accused of greenwashing or exaggerating more favorable power usage stats and emissions data, he says. “Europe is driving a lot of the standards and wants to make sure that we are pretty accurate in what we’re reporting,” he says.

Think globally, act locally

Koushik is putting all this into practice at Rackspace, too. The company once made most of its money building data centers for enterprises, but digital transformation has turned that business model on its head as it now focuses on offering cloud hosting and private cloud services.

“Internally, we’ve consolidated a lot of our infrastructure and driven it to the cloud in places where we can actually get more green energy, renewable energy,” says Koushik.

In addition, he says, “We leverage serverless wherever possible in our public cloud environment, and for the applications that have not been modernized, we can do fine-tuning on virtual machines in our private cloud environment.”

So-called serverless technologies still rely on servers, of course, but by containerizing workloads, enterprises can abstract away much of the hardware and virtualization management. And as more workloads migrate to the cloud, the management and maintenance of servers are handled by the hyperscalers (AWS, Microsoft Azure, Google Cloud Platform), hosters like Rackspace, and SaaS vendors, and is transparent to customers and developers.

While a good number of enterprises still run a smaller number of servers in their own data centers, or use Rackspace private server hosting services, the push to cloud computing is beginning to pay off in terms of sustainability.

Hyperscalers provide tools that allow customers to calculate their impact, and they’ve made some aggressive net zero commitments, Koushik says.

What the bigger cloud providers can do is negotiate better contracts with clean energy providers. “By choosing them, enterprises are almost adopting net zero by proxy,” Koushik says. Rackspace is currently running 60% of its workloads on Google Cloud and 40% of workloads on its private cloud environment. As an informed customer and vendor of private cloud services, Rackspace can purchase more affordable ‘green’ energy from renewable resources in the central US.

In some cases, applying SustainableIT.org principles allows Rackspace to use gear in an on-premise data center and get the same energy benefit as running it on a public cloud, he adds.

In other cases, Rackspace buys functionality from SaaS providers such as Salesforce or ServiceNow as the most efficient and economical solution for a customer because those services are global.

Environmental sustainability a rising concern

Sustainability is not yet the key criterion for data center decision makers, although it’s becoming more important. According to a January 2023 IDC survey of 465 data center decision makers in enterprises and service providers, capacity is the highest priority in all locations and will remain so for two years, followed by the reliability of power and cooling infrastructure, with sustainability currently in fifth place. Still, when decision makers are asked what their criteria will be when choosing a provider within the next two years, sustainability jumps several places into the top three, along with security and compliance.

Sourcing sustainable power is the leading initiative for improving sustainability, according to the IDC survey, but implementing circular economy principles of re-using, refurbishing, and recycling is a growing way to reduce the carbon footprint and the need for additional natural resources.

But climate change is only the first of three chief concerns of IT sustainability, Koushik says.

The pivot to the cloud and SaaS also imposes a responsibility on Rackspace and others to address economic sustainability.

Economic sustainability

While ditching employees with outdated skills and hiring others with newer skillsets can be a cheap way to adapt to changing technologies, investing in retraining existing staff can be a more economically sustainable approach.

Rackspace recognizes the need for specialists such as data scientists for developing generative AI applications, but values the technical depth of existing engineers whose skills must be updated due to the migration away from on-premises data centers to the public cloud. Rackspace, for instance, developed a technical professional training program dubbed TOPs, which trains data center engineers on more relevant cloud technologies or SaaS models required for building next generation applications.

“If you’re moving to an environment where you’re not managing servers anymore, the Linux engineers need a path forward,” Koushik says. “What we must do is continuously train our people. We have some of the best Linux engineers and we can’t leave them behind.”

Equitable sustainability

Some enterprises like Rackspace are trying to eliminate systemic bias that can exist in the underlying data in cloud lakes employed in applications and, increasingly, in generative AI models, particularly as more enterprises start to build their own large language models (LLM), he says.

Koushik notes that generative AI is a rapidly evolving market space, and one Rackspace has leaned into pretty heavily. “We believe in the potential of generative AI and we want to help our customers get there, but we want to help them do it in a responsible and sustainable manner,” he says.

The migration to the cloud gives CIOs and CTOs far more power to instill sustainability throughout global business processes, supply chains, and services, and it’s an opportunity Koushik isn’t taking lightly.

“CIOs have an opportunity to take the leadership position on sustainability because organizations are getting more heavily dependent on technology,” he says. “It’s just a question of choice.”

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : CIO – https://www.cio.com/article/644351/rackspaces-cto-takes-a-broad-view-of-sustainability.html

Tags: businessRackspace’stakes
Previous Post

Not My Coco! Ice-T Slams Critics Of His Wife’s Fourth Of July Outfit: ‘Go Do Some Sit-Ups’

Next Post

Taking the risk out of the semiconductor supply chain

Women’s Voices Are the Only Way Forward for Climate Change Solutions: ‘As Women, We Have to Stand Up and Back Up Women’ – Ms. Magazine

Women’s Voices Are the Only Way Forward for Climate Change Solutions: ‘As Women, We Have to Stand Up and Back Up Women’ – Ms. Magazine

August 1, 2025
“A Danger to the Entire Planet”: Amid Deadly Extreme Weather, Trump’s EPA Rejects Climate Science – Democracy Now!

“A Danger to the Entire Planet”: Amid Deadly Extreme Weather, Trump’s EPA Rejects Climate Science – Democracy Now!

August 1, 2025
Ten Lifestyle Group Announces Total Voting Rights and Share Capital Update – TipRanks

Ten Lifestyle Group Announces Total Voting Rights and Share Capital Update – TipRanks

August 1, 2025
Five different countries take gold medals on a wide-open day at the swim world championships – AP News

Five Countries Triumph in a Thrilling, Unpredictable Day at the Swim World Championships

August 1, 2025
US employers slash hiring as Trump advances a punishing trade agenda – AP News

US Employers Slash Hiring as Trump’s Aggressive Trade Policies Shake the Market

August 1, 2025
Duffer Brothers and Jerry Bruckheimer Join Program for Entertainment and Technology Summit – Variety

Duffer Brothers and Jerry Bruckheimer Join Forces for an Exciting Entertainment and Technology Summit

August 1, 2025
Alabama schools enhance mental health support as students return to the classroom – WBMA

Alabama Schools Ramp Up Mental Health Support as Students Return to Classrooms

August 1, 2025
Platts­burgh town su­per­visor eyed for Dem ticket in N.Y. Assembly special election – Spectrum News

Platts­burgh town su­per­visor eyed for Dem ticket in N.Y. Assembly special election – Spectrum News

August 1, 2025
Emory orthopaedic surgeons use robotic technology to transform knee replacement surgery – Emory News Center

How Robotic Technology is Revolutionizing Knee Replacement Surgery

August 1, 2025
Carlos Correa trade grades: Astros score ‘A’ for stunning deadline deal, Twins get their salary dump – CBS Sports

Carlos Correa Trade Grades: Astros Land an ‘A’ for Blockbuster Deadline Deal, Twins Successfully Shed Salary

August 1, 2025

Categories

Archives

August 2025
MTWTFSS
 123
45678910
11121314151617
18192021222324
25262728293031
« Jul    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (749)
  • Economy (774)
  • Entertainment (21,652)
  • General (16,230)
  • Health (9,811)
  • Lifestyle (782)
  • News (22,149)
  • People (775)
  • Politics (783)
  • Science (15,987)
  • Sports (21,270)
  • Technology (15,752)
  • World (757)

Recent News

Women’s Voices Are the Only Way Forward for Climate Change Solutions: ‘As Women, We Have to Stand Up and Back Up Women’ – Ms. Magazine

Women’s Voices Are the Only Way Forward for Climate Change Solutions: ‘As Women, We Have to Stand Up and Back Up Women’ – Ms. Magazine

August 1, 2025
“A Danger to the Entire Planet”: Amid Deadly Extreme Weather, Trump’s EPA Rejects Climate Science – Democracy Now!

“A Danger to the Entire Planet”: Amid Deadly Extreme Weather, Trump’s EPA Rejects Climate Science – Democracy Now!

August 1, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version