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Telefónica España promociona los destinos inteligentes con un nuevo ‘hub’ de innovación

June 16, 2024
in Business
Telefónica España promociona los destinos inteligentes con un nuevo ‘hub’ de innovación
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Irene Iglesias Álvarez

Noticia

Jun 14, 20243 minutos

Transformación digitalTurismo

La teleoperadora lidera la creación de un hub de innovación turística con más de 40 empresas para prestar apoyo y soporte técnico especializado, impulsando así la digitalización del sector.

Telefónica España lidera la creación de un Hub de Innovación Turística (HIT) junto a más de 40 empresas especializadas en el sector con el propósito de impulsar su digitalización. Además, harán especial hincapié en el fomento de nuevos destinos turísticos inteligentes (DTI) de los que actualmente hay en España más de 400. En este sentido cabe recordar que los DTI nacieron allá por el 2013 con el fin de modernizar y hacer más competitivos los destinos turísticos españoles siguiendo un planteamiento de futuro que integrase los siguientes conceptos: colaboración público-privada, sostenibilidad, accesibilidad, innovación y tecnología. Más de una década después, estas iniciativas impulsadas desde la Secretaría de Estado de Turismo (SEGITTUR) han hecho de España un referente en la digitalización del sector.

“El turismo es un sector vital para el desarrollo económico y cultural en nuestro país y tiene un alto impacto en los territorios”, comenta Adrián García Nevado, director de Empresas en Telefónica España. De hecho, esta industria destaca como el principal motor de crecimiento económico de España; en el año 2023, supuso un 12,8% del PIB, según la asociación Exceltur, y fue responsable del 24,8% del empleo creado durante el primer trimestre de 2024, según los datos de la Encuesta de Población Activa (EPA).

Precisamente por este motivo desde Telefónica España buscan consolidar un ecosistema de empresas especializadas en turismo y tecnología que ayude a la transformación del sector. “Esto significa desplegar plataformas inteligentes y desarrollar soluciones digitales que contribuyan a la mejora de la competitividad de los destinos”, ha detallado García Nevado.

Este nuevo acuerdo de colaboración ha sido firmado por más de 40 empresas e instituciones de diferente tamaño y especialización que tienen una gran presencia territorial. Organizaciones expertas en el negocio turístico, la personalización de la experiencia del viajero, la transformación del espacio turístico, la digitalización, las plataformas inteligentes que integran datos, el desarrollo de software sectorial, el big data y las soluciones IoT y de sensorización conforman este nuevo hub.

El objetivo del mismo, explican desde la organización, consiste en acelerar la digitalización de los destinos turísticos, cooperando para ofrecer al visitante una experiencia personalizada en todas las fases de su viaje; generar información de utilidad que se pueda compartir a nivel nacional gracias a la construcción de un gran data lake con datos del sector y fomentar la colaboración y la innovación para lograr un turismo sostenible. Las estrategias turísticas han ido evolucionando desde el tradicional ‘sol y playa’ a otras más focalizadas en la calidad como valor diferencial de un nuevo modelo sostenible, en el que la gestión de los recursos en los destinos y la buena experiencia del turista antes, durante y después del viaje adquieren un especial protagonismo.

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