* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Monday, June 9, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Cisco Partners with Monumental Sports & Entertainment to Power New D.C. Arena – Cisco Newsroom

    Cisco Teams Up with Monumental Sports & Entertainment to Revolutionize the New D.C. Arena Experience

    Middle Eastern Entertainment Headlines at 5:49 a.m. GMT – Yahoo

    Exciting Updates from the Middle Eastern Entertainment Scene!

    Ceramic Dalmatian Entertainment is WLAF’s Business of the Week – WLAF

    Spotlight on Success: Ceramic Dalmatian Entertainment Shines as This Week’s Featured Business!

    Brass Lion Entertainment unveils co-op action RPG Wu-Tang: Rise of the Deceiver – VentureBeat

    Unleash Your Inner Warrior: Discover the Co-Op Action RPG Wu-Tang: Rise of the Deceiver!

    Entertainment lineup released for 2025 Mississippi State Fair – WAPT

    Exciting Entertainment Lineup Unveiled for the 2025 Mississippi State Fair!

    After Denzel Washington Said He Would Be In Black Panther 3, Ryan Coogler Explained Why He’s ‘Fine’ With That Information Being Revealed So Early – Yahoo

    Ryan Coogler Shares Why He’s Cool with Denzel Washington’s Black Panther 3 Reveal!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Technology, Labor Rights, and Political Power in Kenya and Across Africa – Tech Policy Press

    How Technology is Shaping Labor Rights and Political Power Across Africa

    Reeves to Announce £86 Billion for Science and Technology in Spending Review – Bloomberg

    Reeves Set to Unveil Groundbreaking £86 Billion Investment in Science and Technology!

    Innovation at Scale: How P&G Transforms Business Through Technology – Procter & Gamble

    Revolutionizing Business: P&G’s Bold Journey into Technological Innovation

    Drag racer survives frightening airborne crash at World Wide Technology Raceway – FOX 2

    Drag racer survives frightening airborne crash at World Wide Technology Raceway – FOX 2

    Apple Watch and the future of wearable technology in healthcare – MSN

    Revolutionizing Healthcare: The Future of Wearable Technology with Apple Watch

    ECS Professor Pankaj K. Jha Receives NSF Grant to Develop Quantum Technology – Syracuse University News

    Unlocking the Future: ECS Professor Pankaj K. Jha Secures NSF Grant for Groundbreaking Quantum Technology Development

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Cisco Partners with Monumental Sports & Entertainment to Power New D.C. Arena – Cisco Newsroom

    Cisco Teams Up with Monumental Sports & Entertainment to Revolutionize the New D.C. Arena Experience

    Middle Eastern Entertainment Headlines at 5:49 a.m. GMT – Yahoo

    Exciting Updates from the Middle Eastern Entertainment Scene!

    Ceramic Dalmatian Entertainment is WLAF’s Business of the Week – WLAF

    Spotlight on Success: Ceramic Dalmatian Entertainment Shines as This Week’s Featured Business!

    Brass Lion Entertainment unveils co-op action RPG Wu-Tang: Rise of the Deceiver – VentureBeat

    Unleash Your Inner Warrior: Discover the Co-Op Action RPG Wu-Tang: Rise of the Deceiver!

    Entertainment lineup released for 2025 Mississippi State Fair – WAPT

    Exciting Entertainment Lineup Unveiled for the 2025 Mississippi State Fair!

    After Denzel Washington Said He Would Be In Black Panther 3, Ryan Coogler Explained Why He’s ‘Fine’ With That Information Being Revealed So Early – Yahoo

    Ryan Coogler Shares Why He’s Cool with Denzel Washington’s Black Panther 3 Reveal!

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Technology, Labor Rights, and Political Power in Kenya and Across Africa – Tech Policy Press

    How Technology is Shaping Labor Rights and Political Power Across Africa

    Reeves to Announce £86 Billion for Science and Technology in Spending Review – Bloomberg

    Reeves Set to Unveil Groundbreaking £86 Billion Investment in Science and Technology!

    Innovation at Scale: How P&G Transforms Business Through Technology – Procter & Gamble

    Revolutionizing Business: P&G’s Bold Journey into Technological Innovation

    Drag racer survives frightening airborne crash at World Wide Technology Raceway – FOX 2

    Drag racer survives frightening airborne crash at World Wide Technology Raceway – FOX 2

    Apple Watch and the future of wearable technology in healthcare – MSN

    Revolutionizing Healthcare: The Future of Wearable Technology with Apple Watch

    ECS Professor Pankaj K. Jha Receives NSF Grant to Develop Quantum Technology – Syracuse University News

    Unlocking the Future: ECS Professor Pankaj K. Jha Secures NSF Grant for Groundbreaking Quantum Technology Development

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

The Human Web: Proving Humanness In The Digital Landscape

May 15, 2024
in Business
The Human Web: Proving Humanness In The Digital Landscape
Share on FacebookShare on Twitter

Steven Smith, Head of Protocol at Tools For Humanity.

getty

The age of AI is upon us. With the rapid advancement of technology comes incredible new opportunities, but it also brings new realities to address.

One such reality is the increasing challenge of distinguishing between human and synthetic interactions online. This difficulty leads to negative outcomes such as increased risk for fraud and lack of trust online for internet users. Taylor Swift and Super Bowl fans alike are some of the latest victims of online scams, losing upwards of thousands of dollars from fake ticket traps.

Retailers and other e-commerce providers are also suffering. Retailers are losing an estimated $100 billion per year from return fraud, bots and coupon stacking. We need solutions for these unintended consequences, and the framework for thinking about the complexities of technology today already exists.

Understanding The Six Webs

At the 1999 World Economic Forum in Davos, Bill Joy, an incredibly accomplished technologist and co-founder of Sun Microsystems, introduced the “Six Webs.” This was a proposed taxonomy of the internet that included:

• The Near Web, which is the internet you see when you lean over a screen.

• The Here Web, the internet that is always with you as it’s accessed through a portable device like a cell phone.

• The Far Web, which is the internet you see when you sit back from a big screen, such as a TV.

• Webs categorized by usage, including business-to-business (B2B), device-to-device (D2D), and streaming or interactive webs (the Weird Web).

This was extremely forward-looking given that some of these webs didn’t even exist yet. At the same time, Joy expressed his concerns about the potential dangers of unchecked advancements in robotics, genetic engineering and nanotechnology, particularly in his article, “Why the Future Doesn’t Need Us,” published shortly after the Davos presentation. In the article, he predicts “the prospect of human-level computing power in about 30 years” and expresses worries about what this could mean for humanity.

The Need For A Seventh Web

In 2024, AI’s capabilities in persuasion and interaction are rapidly approaching (and in some cases surpassing) human levels even before these systems reach super-human intelligence. This evolution poses unique challenges, as AI systems can now convincingly pass Turing tests, such as Captchas, once thought to be reliable measures of human presence.

I believe these advancements underscore the emerging need for a seventh web: the “Human Web.” This is focused on humanness and providing the ability to distinguish real people from bots online.

This goes beyond traditional approaches to verification like a web of trust. While these are applicable for certain use cases, they lack the robustness needed to withstand the sophisticated capabilities of modern AI systems. First, there is no concept of Sybil resistance, which is the measure of a network’s ability to withstand attacks made by creating multiple identities. Second, AI, by its very nature, cannot physically verify itself in the real world—a task that requires a human presence.

To address the challenge of humanness, I believe we need an underpinning for the Six Webs based on a hardened Sybil signal capable of global scale. This is where the Human Web comes in—a paradigm shift to reliably identify humanness and differentiate people from bots online.

This seventh web is still up to us to define. But, to ensure it is as strong as possible to protect people from deepfakes, bots and other bad actors, it should be decentralized and accessible to the entire world while not compromising individual privacy.

Looking Ahead

We need to stop playing catch-up with AI and start identifying solutions. Realizing this seventh web will require that technology leaders get ahead of the curve by innovating and investing in solutions to prove humanness beyond those commonly used today. Developers of everyday online apps and services need to implement novel tools and technologies to ensure humans are safe and can easily be differentiated from bots online.

As with any new technology, adoption will take time. But unlike the ever increasingly complicated Captchas—which served their purpose initially—the technology that will unlock the Human Web needs to be low-friction and intuitive.

Final Thoughts

As we reflect on Bill Joy’s insights and their relevance today, the importance of systems that prove humanness and have the potential to safeguard the human element in our interconnected digital landscape becomes unmistakably clear. It’s not just about distinguishing humans from machines; it’s about ensuring that the digital world remains a space for genuine human connection and interaction—the essence of the Human Web.

Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Forbes – https://www.forbes.com/sites/forbestechcouncil/2024/05/14/the-human-web-proving-humanness-in-the-digital-landscape

Tags: businessHumanproving
Previous Post

20 Tips For Starting A Business Podcast The Right Way

Next Post

S&P 500 Hits Record High On Strong CPI Inflation Reading

Ecology expands Washington state’s drought emergency – Columbia Basin Herald

June 9, 2025
Jane Goodall: ‘We must let local wisdom and science be ou… – observer.co.uk

Jane Goodall: ‘We must let local wisdom and science be ou… – observer.co.uk

June 9, 2025
Nanowires replace lost retinal cells – Science | AAAS

Nanowires Spark Breakthrough in Restoring Lost Retinal Cells and Vision

June 9, 2025
Cancer Daily Horoscope Today (June 21 – July 22) June 9, 2025: Lifestyle will improve! – India Today

Cancer Daily Horoscope for June 9, 2025: Get Ready for Exciting Lifestyle Changes!

June 9, 2025
Luka Mijatovic on Qualifying for World Champs: “I didn’t want to put any pressure on myself” – SwimSwam

Luka Mijatovic Opens Up on His World Championships Qualifying: “I Didn’t Want to Put Any Pressure on Myself

June 9, 2025
North America Creator Economy Market Size | CAGR of 19% – Market.us

North America’s Creator Economy Poised for Explosive 19% Growth

June 9, 2025

Three Trailblazing Women Celebrate Victory with Prestigious Frank Prize in Performing Arts

June 9, 2025

Hospice Workers Unite to Transform Care at University of Vermont Health Network

June 9, 2025
Immigrants’ courthouse arrests in NYC spur fear, calls for investigation – Spectrum News NY1

Immigrants’ courthouse arrests in NYC spur fear, calls for investigation – Spectrum News NY1

June 9, 2025
Technology, Labor Rights, and Political Power in Kenya and Across Africa – Tech Policy Press

How Technology is Shaping Labor Rights and Political Power Across Africa

June 9, 2025

Categories

Archives

June 2025
MTWTFSS
 1
2345678
9101112131415
16171819202122
23242526272829
30 
« May    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (678)
  • Economy (692)
  • Entertainment (21,597)
  • General (15,289)
  • Health (9,734)
  • Lifestyle (696)
  • News (22,149)
  • People (693)
  • Politics (699)
  • Science (15,911)
  • Sports (21,193)
  • Technology (15,678)
  • World (677)

Recent News

Ecology expands Washington state’s drought emergency – Columbia Basin Herald

June 9, 2025
Jane Goodall: ‘We must let local wisdom and science be ou… – observer.co.uk

Jane Goodall: ‘We must let local wisdom and science be ou… – observer.co.uk

June 9, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version