TRENZ conference: Launch of online tool part of 'tourism for future'

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Tourism Industry Aotearoa chief executive Rebecca Ingram says the future of tourism will not look like the past. File pic
Photo: 123RF

Tourism Industry Aotearoa is launching a new online tool to help businesses become more sustainable.

Tourism leaders are discussing the major issues and opportunities facing the sector during the annual TRENZ conference in Wellington this week.

Tourism Industry Aotearoa chief executive Rebecca Ingram said the future of tourism would not look like the past.

Akiaki – Advancing Tourism was an online tool to make it easier for businesses to learn about sustainability, she said.

“Bouncing back to 2019 is not part of our vernacular.

“Rather we are focused on purposefully creating a resilient and sustainable industry that delivers for the country, our people, our environment and the visitor.”

It will offer video presentations, case studies and interactive activities in modules, which will be rolled out to members from the middle of this year.

Late last year, the industry launched its roadmap for the next 30 years, and Ingram said they were starting to put their plan into action.

“By making it easier for businesses to upskill, we are designing tourism for the future and taking the blueprint from a document in a drawer – to the real world,” Ingram said.

The learning hub received funding from Te Pūkenga, in partnership with Grow Tourism.