* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Saturday, May 31, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Mavs CEO holds firm on new arena, entertainment district in Dallas – Dallas News

    Mavs CEO Stands Strong on Vision for New Arena and Entertainment District in Dallas

    Entertainment: On Your Marks, Get Set, Beer Run! – Urban Milwaukee

    Get Ready to Race: The Ultimate Beer Run Experience Awaits!

    Rachel Guttman Launches Entertainment Law Firm Gutt Law, PLLC [Exclusive] – MusicRow.com

    Rachel Guttman Unveils Exciting New Entertainment Law Firm: Gutt Law, PLLC!

    HYBE Cashes In: Offloads Final Stake in K-Pop Rival SM Entertainment for $177 Million!

    Allied Gaming & Entertainment Receives Expected Nasdaq Notice Regarding Delayed Quarterly Report – Business Wire

    Allied Gaming & Entertainment Faces Nasdaq Notice Over Delayed Quarterly Report

    Weekly Entertainment Report May 29-June 1: Where to find lively arts, music, and shows – Manchester Ink Link

    Weekly Entertainment Report May 29-June 1: Where to find lively arts, music, and shows – Manchester Ink Link

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Drone technology demo in Cambria County showcases future of lifesaving medical deliveries – local21news.com

    Revolutionizing Healthcare: Drone Technology Takes Flight for Lifesaving Medical Deliveries in Cambria County

    Revolutionary Harvesting Technology Promises to Slash CAR-T Manufacturing Costs!

    Stop the Machines: The Rise of Anti-Technology Extremism – International Centre for Counter-Terrorism – ICCT

    Unplugged: The Surge of Anti-Technology Extremism

    Finland to head EU’s quantum defense technology project – Latest news from Azerbaijan

    Finland Takes the Lead in Pioneering EU’s Quantum Defense Technology Initiative!

    i3D Robotics Unveils Breakthrough Glass Defect Detection Technology – USGlass Magazine

    Revolutionary Glass Defect Detection Technology Unveiled by i3D Robotics!

    4Liberty Announces Collaboration with Itron to Drive Innovation in Utility Technology Adoption and Optimization – FinancialContent

    4Liberty Partners with Itron to Revolutionize Utility Technology and Boost Innovation

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Mavs CEO holds firm on new arena, entertainment district in Dallas – Dallas News

    Mavs CEO Stands Strong on Vision for New Arena and Entertainment District in Dallas

    Entertainment: On Your Marks, Get Set, Beer Run! – Urban Milwaukee

    Get Ready to Race: The Ultimate Beer Run Experience Awaits!

    Rachel Guttman Launches Entertainment Law Firm Gutt Law, PLLC [Exclusive] – MusicRow.com

    Rachel Guttman Unveils Exciting New Entertainment Law Firm: Gutt Law, PLLC!

    HYBE Cashes In: Offloads Final Stake in K-Pop Rival SM Entertainment for $177 Million!

    Allied Gaming & Entertainment Receives Expected Nasdaq Notice Regarding Delayed Quarterly Report – Business Wire

    Allied Gaming & Entertainment Faces Nasdaq Notice Over Delayed Quarterly Report

    Weekly Entertainment Report May 29-June 1: Where to find lively arts, music, and shows – Manchester Ink Link

    Weekly Entertainment Report May 29-June 1: Where to find lively arts, music, and shows – Manchester Ink Link

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Drone technology demo in Cambria County showcases future of lifesaving medical deliveries – local21news.com

    Revolutionizing Healthcare: Drone Technology Takes Flight for Lifesaving Medical Deliveries in Cambria County

    Revolutionary Harvesting Technology Promises to Slash CAR-T Manufacturing Costs!

    Stop the Machines: The Rise of Anti-Technology Extremism – International Centre for Counter-Terrorism – ICCT

    Unplugged: The Surge of Anti-Technology Extremism

    Finland to head EU’s quantum defense technology project – Latest news from Azerbaijan

    Finland Takes the Lead in Pioneering EU’s Quantum Defense Technology Initiative!

    i3D Robotics Unveils Breakthrough Glass Defect Detection Technology – USGlass Magazine

    Revolutionary Glass Defect Detection Technology Unveiled by i3D Robotics!

    4Liberty Announces Collaboration with Itron to Drive Innovation in Utility Technology Adoption and Optimization – FinancialContent

    4Liberty Partners with Itron to Revolutionize Utility Technology and Boost Innovation

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

Unlock the Potential of Your Marketing with Proven ROI Strategies

January 1, 2024
in Business
Unlock the Potential of Your Marketing with Proven ROI Strategies
Share on FacebookShare on Twitter

Opinions expressed by Entrepreneur contributors are their own.

Updated on Dec 13, 2023. Originally published on Jan 13, 2016.

Without fail, the question I am asked the most from marketers who are struggling to build their business case is, “How do I measure content marketing return on investment (ROI)?” We know that as consumers, we’re all consuming more information online. We are looking to get informed and we are looking to be entertained. But building the business case is often a tricky proposition. It’s important to remember that everyone inside the business creates content. And creators love their content like a mother loves her baby. Although the content may stink, we can’t call anyone’s baby ugly.

So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? It starts by building a strong business case that doesn’t directly attack people, their teams or their budgets.

Related: 5 Ways to Create Content That’s Actually Helpful

What is the ROI of content?

Let’s start with how we answer the ROI question before first. There’s very few benchmarks. Here are a few examples that have been published on content marketing ROI.

We recently curated these 15 case studies to prove content marketing ROI. But the way I specifically answer the question is to point out that content marketing ROI is higher than the average marketing ROI in every place I’ve looked.

Julie Fleischer at media-agency OMD, formerly at Kraft Foods, said that content marketing ROI is four-times greater than even Kraft’s most targeted advertising. So the first way to respond to this question is to ask for the baseline: What is your company’s average marketing ROI? If you’re feeling cheeky, ask for the ROI of that logo your company put on a golfer’s hat or on the side of a building.

Then go about addressing each of these three components of ROI.

Content costContent utilizationContent performance

Content cost

Content marketing ROI starts with a solid understanding of content costs. How many marketers know the cost of the content produced by their firms? You need to conduct a content audit or at least a sample of the content you produce. Apply some average costs and extrapolate that to gain a real sense for the size of the problem.

Content utilization

How many businesses know what percent of their content even gets used? Any content that gets created but never used is 100 percent waste, so you need to not only track content production, but also usage.

Content performance

Content marketing ROI needs to define the business value of the outcomes it generates. Most people start by talking about page views and social shares and clicks to something. But it’s important to first tie your content performance back to the business case that got you started in the first place. How many businesses have calculated the business value of any of their marketing outcomes?

Make marketing accountable

I have always believed that marketing should be accountable for results. We need to hold marketing accountable for ROI overall. This means that all marketing spent should be tied to quantifiable results that the sales team and executives can understand.

Generally, our marketing should be focused on generating and then managing demand. But sometimes, the CEO wants to extend the brand, and sometimes sales folks want to work under the cover of a nice, massive awareness blitz.

Aside from those examples, we need to show hard results and make sure every marketing program has a sound business case or ROI.

Related: 5 Key Strategies to Boost Your Content Marketing

Building the business case for content marketing

OK, you’ve survived long enough to want to learn how to build the business case. There are a few ways to go about building a strong content marketing business case: Reach early stage buyers, engage new buyers, and conversions.

Reach early stage buyers

Most marketing is overly promotional (and we tune it out), but it is also just too early. Your business needs to get people to know your brand, like your brand and then trust your brand enough to want to buy from you. That starts with a significant amount of early-stage dating content. It needs to be non-promotional and not overly creepy. You can’t push too hard, because you want to get to a second date. Ask yourself:

What percent of the online conversations on your product category are branded?What is the percent of unbranded search traffic on your website?What is banner effectiveness at driving brand visits?What is the cost of advertising/search landing pages with low organic and social traffic?What is the cost of organic and social website traffic versus paid?What is the cost of content that goes unused?

Engage new buyers with your brand

If you found that you are not engaging with the top of your funnel, there are a few ways you can quantify the opportunity to reach and convert them. Ask yourself:

What is the time spent and bounce rate on content versus advertising landing pages?What is the cost per repeat visits and time engaged with your brand?Identify subscribers and value per subscriber.

Conversions you would have never reached

Finally, you need to be able to measure things that have a quantifiable value that you can take to the bank. These include:

Cost per leadPipeline touchedCost per registrationCost per saleROI versus average marketing ROI

Solid business plan leads to a good ROI

In order to answer the content marketing ROI question for your business, you need to be able to build a solid business based on a deep understanding of your business.

What is your business’ average marketing ROI, and how can content marketing achieve a higher return? The answer comes down to understanding your content costs, usage and performance.

From there, you have a few paths to building a solid business case that will allow you to reach new customers, engage them with your brand in a meaningful way and then convert them to new sales and long-term relationships that provide real ROI.

Related: 4 Marketing Budget Hacks That Will Boost Your Business in 2024

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Entrepreneur.com – https://www.entrepreneur.com/growing-a-business/how-to-see-a-higher-return-on-investment-using-content/253769

Tags: businessPotentialUnlock
Previous Post

How to Leverage AI to Supercharge Your Business

Next Post

Get Microsoft Office 2019 for Just $39.99 Through New Year’s Day

Managers rethink ecological scenarios as threats rise amid climate change – Fast Company

Managers Reevaluate Ecological Strategies in Response to Escalating Climate Change Threats

May 31, 2025
Can science revive dead rhinos? The answer may shock you – Times of India

Can Science Bring Dead Rhinos Back to Life? The Surprising Truth Revealed!

May 31, 2025
Science lab incident at George Washington Carver Middle School triggers hazmat response; at least 8 people treated – abc7.com

Hazmat Alert: George Washington Carver Middle School Science Lab Incident Sends 8 to Treatment

May 31, 2025
The World’s Most Destructive Termites Are Taking Over Florida: How You Can Protect Your Home, According to Exterminators – Yahoo

Florida Under Siege: How to Safeguard Your Home from the Most Destructive Termites!

May 31, 2025
Oregon vs. Ole Miss: 2025 Women’s College World Series Game 6 | Extended highlights – NCAA.com

Thrilling Showdown: Oregon vs. Ole Miss in Game 6 of the 2025 Women’s College World Series!

May 31, 2025
Charting the Global Economy: US GDP Falls on Larger Trade Hit – Bloomberg

US GDP Takes a Hit: Unpacking the Impact of Global Trade Dynamics

May 31, 2025
Mavs CEO holds firm on new arena, entertainment district in Dallas – Dallas News

Mavs CEO Stands Strong on Vision for New Arena and Entertainment District in Dallas

May 31, 2025
The #1 Snack for Better Gut Health, Recommended by a Gastroenterologist – EatingWell

Unlock Better Gut Health: Discover the Top Snack Recommended by Experts!

May 31, 2025
Hegseth Warns of ‘Devastating Consequences’ Should China Seek to ‘Conquer’ Taiwan – WSJ

Dire Warning: The Potential Fallout of China’s Ambitions to Conquer Taiwan

May 31, 2025
Drone technology demo in Cambria County showcases future of lifesaving medical deliveries – local21news.com

Revolutionizing Healthcare: Drone Technology Takes Flight for Lifesaving Medical Deliveries in Cambria County

May 31, 2025

Categories

Archives

May 2025
MTWTFSS
 1234
567891011
12131415161718
19202122232425
262728293031 
« Apr    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (654)
  • Economy (669)
  • Entertainment (21,575)
  • General (15,253)
  • Health (9,711)
  • Lifestyle (671)
  • News (22,149)
  • People (670)
  • Politics (677)
  • Science (15,891)
  • Sports (21,173)
  • Technology (15,656)
  • World (657)

Recent News

Managers rethink ecological scenarios as threats rise amid climate change – Fast Company

Managers Reevaluate Ecological Strategies in Response to Escalating Climate Change Threats

May 31, 2025
Can science revive dead rhinos? The answer may shock you – Times of India

Can Science Bring Dead Rhinos Back to Life? The Surprising Truth Revealed!

May 31, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version