* . *
  • About
  • Advertise
  • Privacy & Policy
  • Contact
Tuesday, September 30, 2025
Earth-News
  • Home
  • Business
  • Entertainment
    Good Deed Entertainment Acquires Worldwide Rights To Liza Mandelup’s Documentary ‘Caterpillar’ – Deadline

    Good Deed Entertainment Lands Global Rights to Liza Mandelup’s Captivating Documentary ‘Caterpillar

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Jussie Smollett Claims He Was ‘Disrespected’ on the ‘Special Forces’ Season Premiere – Yahoo

    Jussie Smollett Opens Up About Feeling ‘Disrespected’ During the ‘Special Forces’ Season Premiere

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    Cardi B Adds More Dates to Little Miss Drama Tour: ‘Y’all Making Me Work’ – Yahoo

    Cardi B Extends Little Miss Drama Tour: “Y’all Making Me Work

    ‘Today’: Sheinelle Jones Thanks Katie Couric for Support After Husband’s Death – CBS 19 News

    Sheinelle Jones Expresses Heartfelt Thanks to Katie Couric for Support After Husband’s Passing

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Four Strategic Signals Technology Leaders Are Tuning In To – SPONSOR CONTENT FROM ARM – Harvard Business Review

    Four Essential Strategic Signals Every Technology Leader Should Watch

    Virginia Tech hosts annual New Music + Technology Festival this week – Cardinal News

    Virginia Tech Kicks Off Exciting Annual New Music and Technology Festival This Week

    Why I gave the world wide web away for free | Tim Berners-Lee – The Guardian

    Why I Decided to Make the World Wide Web Free for Everyone | Tim Berners-Lee

    From shale to steam: Fossil fuel technology boosts clean geothermal energy – Washington Examiner

    From Shale to Steam: How Fossil Fuel Technology is Powering a Clean Geothermal Energy Revolution

    How Sustainable Technology is Shaping a Greener Future – Technology Magazine

    How Sustainable Technology is Driving the Revolution Toward a Greener Future

    Aurora police hope to add facial recognition technology to crime-fighting tools – CBS News

    Aurora Police Aim to Boost Crime-Fighting with New Facial Recognition Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
  • Home
  • Business
  • Entertainment
    Good Deed Entertainment Acquires Worldwide Rights To Liza Mandelup’s Documentary ‘Caterpillar’ – Deadline

    Good Deed Entertainment Lands Global Rights to Liza Mandelup’s Captivating Documentary ‘Caterpillar

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Danielle Fishel Explains Why Being on “DWTS” Makes Her Feel ‘Like It’s 1994 Again’ Filming “Boy Meets World” (Exclusive) – Yahoo

    Jussie Smollett Claims He Was ‘Disrespected’ on the ‘Special Forces’ Season Premiere – Yahoo

    Jussie Smollett Opens Up About Feeling ‘Disrespected’ During the ‘Special Forces’ Season Premiere

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    TicketSmarter Fall Entertainment Guide – Eastern Illinois University Athletics

    Cardi B Adds More Dates to Little Miss Drama Tour: ‘Y’all Making Me Work’ – Yahoo

    Cardi B Extends Little Miss Drama Tour: “Y’all Making Me Work

    ‘Today’: Sheinelle Jones Thanks Katie Couric for Support After Husband’s Death – CBS 19 News

    Sheinelle Jones Expresses Heartfelt Thanks to Katie Couric for Support After Husband’s Passing

  • General
  • Health
  • News

    Cracking the Code: Why China’s Economic Challenges Aren’t Shaking Markets, Unlike America’s” – Bloomberg

    Trump’s Narrow Window to Spread the Truth About Harris

    Trump’s Narrow Window to Spread the Truth About Harris

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    Israel-Gaza war live updates: Hamas leader Ismail Haniyeh assassinated in Iran, group says

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    PAP Boss to Niger Delta Youths, Stay Away from the Protest

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Court Restricts Protests In Lagos To Freedom, Peace Park

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Fans React to Jazz Jennings’ Inspiring Weight Loss Journey

    Trending Tags

    • Trump Inauguration
    • United Stated
    • White House
    • Market Stories
    • Election Results
  • Science
  • Sports
  • Technology
    Four Strategic Signals Technology Leaders Are Tuning In To – SPONSOR CONTENT FROM ARM – Harvard Business Review

    Four Essential Strategic Signals Every Technology Leader Should Watch

    Virginia Tech hosts annual New Music + Technology Festival this week – Cardinal News

    Virginia Tech Kicks Off Exciting Annual New Music and Technology Festival This Week

    Why I gave the world wide web away for free | Tim Berners-Lee – The Guardian

    Why I Decided to Make the World Wide Web Free for Everyone | Tim Berners-Lee

    From shale to steam: Fossil fuel technology boosts clean geothermal energy – Washington Examiner

    From Shale to Steam: How Fossil Fuel Technology is Powering a Clean Geothermal Energy Revolution

    How Sustainable Technology is Shaping a Greener Future – Technology Magazine

    How Sustainable Technology is Driving the Revolution Toward a Greener Future

    Aurora police hope to add facial recognition technology to crime-fighting tools – CBS News

    Aurora Police Aim to Boost Crime-Fighting with New Facial Recognition Technology

    Trending Tags

    • Nintendo Switch
    • CES 2017
    • Playstation 4 Pro
    • Mark Zuckerberg
No Result
View All Result
Earth-News
No Result
View All Result
Home Business

Unlock the Potential of Your Marketing with Proven ROI Strategies

January 1, 2024
in Business
Unlock the Potential of Your Marketing with Proven ROI Strategies
Share on FacebookShare on Twitter

Opinions expressed by Entrepreneur contributors are their own.

Updated on Dec 13, 2023. Originally published on Jan 13, 2016.

Without fail, the question I am asked the most from marketers who are struggling to build their business case is, “How do I measure content marketing return on investment (ROI)?” We know that as consumers, we’re all consuming more information online. We are looking to get informed and we are looking to be entertained. But building the business case is often a tricky proposition. It’s important to remember that everyone inside the business creates content. And creators love their content like a mother loves her baby. Although the content may stink, we can’t call anyone’s baby ugly.

So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? It starts by building a strong business case that doesn’t directly attack people, their teams or their budgets.

Related: 5 Ways to Create Content That’s Actually Helpful

What is the ROI of content?

Let’s start with how we answer the ROI question before first. There’s very few benchmarks. Here are a few examples that have been published on content marketing ROI.

We recently curated these 15 case studies to prove content marketing ROI. But the way I specifically answer the question is to point out that content marketing ROI is higher than the average marketing ROI in every place I’ve looked.

Julie Fleischer at media-agency OMD, formerly at Kraft Foods, said that content marketing ROI is four-times greater than even Kraft’s most targeted advertising. So the first way to respond to this question is to ask for the baseline: What is your company’s average marketing ROI? If you’re feeling cheeky, ask for the ROI of that logo your company put on a golfer’s hat or on the side of a building.

Then go about addressing each of these three components of ROI.

Content costContent utilizationContent performance

Content cost

Content marketing ROI starts with a solid understanding of content costs. How many marketers know the cost of the content produced by their firms? You need to conduct a content audit or at least a sample of the content you produce. Apply some average costs and extrapolate that to gain a real sense for the size of the problem.

Content utilization

How many businesses know what percent of their content even gets used? Any content that gets created but never used is 100 percent waste, so you need to not only track content production, but also usage.

Content performance

Content marketing ROI needs to define the business value of the outcomes it generates. Most people start by talking about page views and social shares and clicks to something. But it’s important to first tie your content performance back to the business case that got you started in the first place. How many businesses have calculated the business value of any of their marketing outcomes?

Make marketing accountable

I have always believed that marketing should be accountable for results. We need to hold marketing accountable for ROI overall. This means that all marketing spent should be tied to quantifiable results that the sales team and executives can understand.

Generally, our marketing should be focused on generating and then managing demand. But sometimes, the CEO wants to extend the brand, and sometimes sales folks want to work under the cover of a nice, massive awareness blitz.

Aside from those examples, we need to show hard results and make sure every marketing program has a sound business case or ROI.

Related: 5 Key Strategies to Boost Your Content Marketing

Building the business case for content marketing

OK, you’ve survived long enough to want to learn how to build the business case. There are a few ways to go about building a strong content marketing business case: Reach early stage buyers, engage new buyers, and conversions.

Reach early stage buyers

Most marketing is overly promotional (and we tune it out), but it is also just too early. Your business needs to get people to know your brand, like your brand and then trust your brand enough to want to buy from you. That starts with a significant amount of early-stage dating content. It needs to be non-promotional and not overly creepy. You can’t push too hard, because you want to get to a second date. Ask yourself:

What percent of the online conversations on your product category are branded?What is the percent of unbranded search traffic on your website?What is banner effectiveness at driving brand visits?What is the cost of advertising/search landing pages with low organic and social traffic?What is the cost of organic and social website traffic versus paid?What is the cost of content that goes unused?

Engage new buyers with your brand

If you found that you are not engaging with the top of your funnel, there are a few ways you can quantify the opportunity to reach and convert them. Ask yourself:

What is the time spent and bounce rate on content versus advertising landing pages?What is the cost per repeat visits and time engaged with your brand?Identify subscribers and value per subscriber.

Conversions you would have never reached

Finally, you need to be able to measure things that have a quantifiable value that you can take to the bank. These include:

Cost per leadPipeline touchedCost per registrationCost per saleROI versus average marketing ROI

Solid business plan leads to a good ROI

In order to answer the content marketing ROI question for your business, you need to be able to build a solid business based on a deep understanding of your business.

What is your business’ average marketing ROI, and how can content marketing achieve a higher return? The answer comes down to understanding your content costs, usage and performance.

From there, you have a few paths to building a solid business case that will allow you to reach new customers, engage them with your brand in a meaningful way and then convert them to new sales and long-term relationships that provide real ROI.

Related: 4 Marketing Budget Hacks That Will Boost Your Business in 2024

>>> Read full article>>>
Copyright for syndicated content belongs to the linked Source : Entrepreneur.com – https://www.entrepreneur.com/growing-a-business/how-to-see-a-higher-return-on-investment-using-content/253769

Tags: businessPotentialUnlock
Previous Post

How to Leverage AI to Supercharge Your Business

Next Post

Get Microsoft Office 2019 for Just $39.99 Through New Year’s Day

Common juniper, the oldest nonclonal woody species across the tundra biome and the European continent – ESA Journals

Unveiling the Common Juniper: The Ancient Woody Survivor Spanning Tundra and Europe

September 30, 2025
What Forensic Science Is and How to Become a Forensic Scientist | Education | U.S. News – U.S. News & World Report

Unlocking the Secrets of Forensic Science: Your Guide to Becoming a Forensic Scientist

September 30, 2025
BLM celebrates International Archaeology Day at the Campbell Creek Science Center – Bureau of Land Management (.gov)

BLM Celebrates International Archaeology Day with Exciting Events at Campbell Creek Science Center

September 30, 2025
Sagittarius Daily Horoscope Today (Nov 22- Dec 21), September 30, 2025: Lifestyle will get refined! – India Today

Sagittarius Daily Horoscope Today (Nov 22- Dec 21), September 30, 2025: Lifestyle will get refined! – India Today

September 30, 2025
Four Strategic Signals Technology Leaders Are Tuning In To – SPONSOR CONTENT FROM ARM – Harvard Business Review

Four Essential Strategic Signals Every Technology Leader Should Watch

September 30, 2025

Latest sportsbook receives Missouri license through partnership with Royals – KCTV

September 30, 2025
World-Building With Daisies – 032C

Bringing Color to Life: The Art of Building Vibrant Worlds with Daisies

September 29, 2025
Milei Vowed to Fix Argentina’s Economy. Then Came a New Crisis. – The New York Times

Milei Vowed to Fix Argentina’s Economy. Then Came a New Crisis. – The New York Times

September 29, 2025
Good Deed Entertainment Acquires Worldwide Rights To Liza Mandelup’s Documentary ‘Caterpillar’ – Deadline

Good Deed Entertainment Lands Global Rights to Liza Mandelup’s Captivating Documentary ‘Caterpillar

September 29, 2025
Report finds increased nitrates as fertilizer application poses costs to public health and farmers – Wisconsin Examiner

Rising Nitrate Levels from Fertilizer Use Threaten Public Health and Farmers’ Livelihoods

September 29, 2025

Categories

Archives

September 2025
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
2930  
« Aug    
Earth-News.info

The Earth News is an independent English-language daily published Website from all around the World News

Browse by Category

  • Business (20,132)
  • Ecology (843)
  • Economy (864)
  • Entertainment (21,738)
  • General (17,320)
  • Health (9,907)
  • Lifestyle (877)
  • News (22,149)
  • People (866)
  • Politics (874)
  • Science (16,074)
  • Sports (21,364)
  • Technology (15,847)
  • World (846)

Recent News

Common juniper, the oldest nonclonal woody species across the tundra biome and the European continent – ESA Journals

Unveiling the Common Juniper: The Ancient Woody Survivor Spanning Tundra and Europe

September 30, 2025
What Forensic Science Is and How to Become a Forensic Scientist | Education | U.S. News – U.S. News & World Report

Unlocking the Secrets of Forensic Science: Your Guide to Becoming a Forensic Scientist

September 30, 2025
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

No Result
View All Result

© 2023 earth-news.info

Go to mobile version